It includes all the elements of an advertising
messages whether printed or broadcast.
In print media: it includes the heading, sub-
heads, picture, caption, logo, borders &
other illustration & visual symbols.
In TV: motion, sight, sound, ( words spoken
by the characters in script, plus music &
sound effects as well as illustrative
materials, actions, & even camera cues.
It should have Attention value.
It must be Suggestive value.
It should have conviction value.
It should be Emotional value.
It should educate the people.
It should be simple.
It should be true.
It should have motivational value.
It should have memorizing value.
It may be divided into three
1. Description of advertisement.
2. Selection of pictures.
3. Preparation of layout or design
of advertising copy.
In this part we determined all the facts to
be given in advertisement copy.
Advertorials are advertisements that
appear in the media, be it magazines,
newspapers or websites.
The product, title of advertising copy,
name of advertiser & features that may
encourage to the prospective customers
to purchase the product.
An advertising copy contain generally
some pictures as they may attract the
1. Showing the production process.
2. Pictures of the consumer using the
3. Pictures showing comforts & benefits.
4. Pictures showing with its trade mark
At the last stage advertising copy is
prepared by the enterprise.
Designer of enterprise sets the pictures
along with advertisement message in
suitable attractive & appealing style.
When the designer finals the copy and it
sent for printing, thus ad. Copy ready for