Logos - their importance

1. LOGOS IN ADVERTISEMENT
PREMANAND EDWARD MALYAKKAL
WWW.PREMCLT.COM

2. INTRODUCTION
Logos is a Greek word meaning logic.
Logos is a literary device that can be
defined as a statement, sentence or
argument used to convince or persuade
the targeted audience

6. Logos in advertisements
 Logos - distinguish a company from its
competitors that is immediately recognizable.
 Establishes a visual identity for the company
 Often include a name or initials to identify a
company.
 One of the most famous logos is that of Coca Cola.
The design of the words "Coca Cola" has not
changed since 1886

7. Logos can be emotive
Can inspire loyalty
Logos need to be original
Create an impact and style.

8. Incorporate an idea of the
product - steering wheel in the
Mercedes logo or aero plane tail
of Alitalia.
Letterheads, packaging.
brochures, newspapers, TV

9. Trademark and Logos
Trademark is about protecting things that identify a
business in the marketplace and logos are among
the most important means of identification. As
such, logos are generally protected by trademark
and enforceable as such.
Trademark is much more broad than copyright.
Where copyright doesn’t expand to things such as
names, colors, typefaces, designs, etc. trademark
does or at least can. However, trademark is also
much more limited than copyright in that, where
copyright is designed to protect against almost all
unlicensed copying that is outside of fair use,
trademark only deals with use of the mark that
causes confusion in that company’s marketplace.

12. AJITH SATHIAJITH
2014 OPEN COURSE
MALABAR CHRISTIAN COLLEGE
CALICUT