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Wikinomics - Winning With The Enterprise 2.0 - with transcript
Don Tapscott presented on the concept of the Enterprise 2.0 and how mass collaboration is changing business. Some key points: 1) Enterprises are shifting from closed hierarchical structures to open, networked structures that are more flexible and dynamic. 2) A $7 million research project investigated this transition to the "Enterprise 2.0" and found companies moving toward more open innovation and knowledge sharing. 3) Four main drivers of change are the emergence of Web 2.0 technologies, the rise of the net generation, the social revolution with online collaboration, and the economic benefits of more open and networked enterprises.
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