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Competitive Imperatives for Global 
Supply Chain Management 


   Rich Sherman, Director of North America 
             Supply Chain Council 
            www.supply‐chain.org 
SCC: An independent, non‐profit global association  

•     Formed in 1996 to create and evolve an open industry process reference 
      model of the supply chain for the benefit of helping companies rapidly and 
      dramatically improve supply chain operations 
•     SCC has established the supply chain world’s most widely accepted framework 
      – the SCOR® process reference model – for evaluating and comparing supply 
      chain activities and their performance   
          – SCOR is an open industry process standard containing over 200 process 
            elements, 550 metrics, and 500 best practices including risk and 
            environmental management  and HR skills requirements for each process 
          – It lets companies quickly determine and compare the performance of 
            supply chain and related operations within their company or against other 
            companies and can be used as an unbiased foundation for value based 
            outsourcing relationships (e.g., DoD PBL standard) 
•     SCC continually advances its tools and educates members about how 
      companies are capitalizing on those tools 
          – With membership open to all interested organizations  
       
       
SCC ‐ ISM/NAPM April 2010 
Global Scope With Over 800 Member Organizations 

                             Member Distribution



                                     Australia/Ne
                                      w Zealand     South Africa
                                    China            Latin
                                                    America
                                                           Southeast
                    North                                     Asia
                   America
                                                             Japan                      Member Affiliation



                                          Europe                         Government

                                                                                SME

                                                                            End User

                                                                 Enabling Technology

           Also developing                                                 Consultant
           chapters in India and
                                                                  Non-Profit/Academic
           the Middle East
                                                                                        0%   10%   20%   30%   40%   50%




SCC ‐ ISM/NAPM April 2010 
What Keeps You Up at Night?   

                              Stock Market Volatility, Oil Prices,
                              Labor, Political Instability, Security

Reducing Inventory/
Working Capital/ Asset                                         Reducing Total Supply
Management                                                         Chain Costs


  Supply Chain
   Resiliency &
                                                                   Competing in a
  Sustainability:
                                                                   Global Market
Risk Management
     & Green
                              Providing Superior & Consistent
                                  Customer Service While
                               Increasing Revenue & Margin

                      Business As Usual Has Been Cancelled…Now What?


SCC ‐ ISM/NAPM April 2010 
Superior Supply Chain Management (SCM) has Long Been 
      a Source of Competitive Advantage  
% of Revenue




                 Best-in-class Companies’ Outperform Their Median Competitors with a
                                        50% Cost Advantage
                                       Source: PRTM/The Performance Measurement Group


               SCC ‐ ISM/NAPM April 2010 
Leadership Positions are the Foundation 
              for Growth 
               LEADERSHIP
                POSITION

    HIGHER                          SUPERIOR
    MARKET                          FINANCIAL
     SHARE                           RETURNS



                                    REINVEST AT A
   GREATER                           HIGHER RATE
    VALUE                               THAN
TO CUSTOMERS                         COMPETITORS

          NEW PRODUCTS, SERVICES,
            COST IMPROVEMENTS
Creating Market Leadership Requires Innovation 
    . . . Game Changing Strategies 

                                             Business
                                             Transformation

Competitive
Advantage                                    Operations
                                             Efficiency




While the World may be Flattening, it’s not the just the Playing
Field that’s changing. It’s How You Play the Game within New
                         Performance
                           Paradigms!
Paradigm Shifts

"A Paradigm is a set of rules and
regulations (written or unwritten) that
does two things:

1. It establishes or defines boundaries.

2. It tells you how to behave inside the
boundaries in order to be successful."
              - Joel Arthur Barker, Future Edge
Innovation Adoption Theory: 

  The degree to which an innovation
     is perceived as being better
      than the idea it supersedes
         has a direct impact on
       the likelihood of adoption.
        Perception: “No Pain, No Gain”
Why Change? Status Quo is Okay, Change is Hard
                    Work!
  More Gain than Pain must be demonstrated!
Ground Transportation 




  "What can be more palpably absurd than the 
  prospect held out of locomotives traveling twice 
  as fast as stagecoaches?” 
                                    ‐The Quarterly Review, 1825 
                                                                   ll
Information Technology 


      “I have traveled the length and breadth 
          of this country and talked with the 
         best people, and I can assure you that 
        data processing is a fad that won't last 
                     out the year.” 
       ‐Editor in charge of business books for 
                   Prentice Hall,1957 
Max Planck ‐ 1936: 


An important innovation rarely makes its
  way by winning over its opponents...

What does happen is that its opponents
           gradually die...
For Example: The All Time Best 

 "There is no reason
anyone would want a
  computer in their
      home.“

      --Ken Olson
    chairman and founder
Digital Equipment Corp., 1977

DEC acquired by Compaq (PCs)
  acquired by HP (DEC’s #1
         Competitor!
Max Planck ‐ 1936: 

An important innovation rarely makes its
  way by winning over its opponents...
What does happen is that its opponents
            gradually die...


  Can the business survive while
   waiting for Old Ways to die?
Game Changing Strategy 

"I can't stand this proliferation
of paperwork. It's useless to
fight the forms. You've got to
kill the people producing them."
       - Vladimir Kabaidze, former USSR
The Point 

“Progress is impossible without change;
and, those who cannotInnovate, Improve & Adapt in
 Companies must continuously change their minds
       response to the Dynamics of Market Change!
cannot change anything.” -George Bernard Shaw
      “Change is inevitable, Growth is Optional”
                                                    …
Welcome 
•   Outstanding Line Up of Speakers 
•   Case Studies, Thought Provoking Panels – 
•   Ask Questions, Ask Questions… 
•   Text Me Your Questions – 512‐294‐6558  
•   Network, Introduce Yourself, Share Experience 
•   Take Away New Ideas and Approaches 
•   Share with your Colleagues when you return 
• Have a great Conference! 
     

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Richard J. Sherman from Emeritus Supply Chain Council; Chairman's Introduction

  • 1. Competitive Imperatives for Global  Supply Chain Management  Rich Sherman, Director of North America  Supply Chain Council  www.supply‐chain.org 
  • 2. SCC: An independent, non‐profit global association   • Formed in 1996 to create and evolve an open industry process reference  model of the supply chain for the benefit of helping companies rapidly and  dramatically improve supply chain operations  • SCC has established the supply chain world’s most widely accepted framework  – the SCOR® process reference model – for evaluating and comparing supply  chain activities and their performance    – SCOR is an open industry process standard containing over 200 process  elements, 550 metrics, and 500 best practices including risk and  environmental management  and HR skills requirements for each process  – It lets companies quickly determine and compare the performance of  supply chain and related operations within their company or against other  companies and can be used as an unbiased foundation for value based  outsourcing relationships (e.g., DoD PBL standard)  • SCC continually advances its tools and educates members about how  companies are capitalizing on those tools  – With membership open to all interested organizations       SCC ‐ ISM/NAPM April 2010 
  • 3. Global Scope With Over 800 Member Organizations  Member Distribution Australia/Ne w Zealand South Africa China Latin America Southeast North Asia America Japan Member Affiliation Europe Government SME End User Enabling Technology Also developing Consultant chapters in India and Non-Profit/Academic the Middle East 0% 10% 20% 30% 40% 50% SCC ‐ ISM/NAPM April 2010 
  • 4. What Keeps You Up at Night?    Stock Market Volatility, Oil Prices, Labor, Political Instability, Security Reducing Inventory/ Working Capital/ Asset Reducing Total Supply Management Chain Costs Supply Chain Resiliency & Competing in a Sustainability: Global Market Risk Management & Green Providing Superior & Consistent Customer Service While Increasing Revenue & Margin Business As Usual Has Been Cancelled…Now What? SCC ‐ ISM/NAPM April 2010 
  • 5. Superior Supply Chain Management (SCM) has Long Been  a Source of Competitive Advantage   % of Revenue Best-in-class Companies’ Outperform Their Median Competitors with a 50% Cost Advantage Source: PRTM/The Performance Measurement Group SCC ‐ ISM/NAPM April 2010 
  • 6. Leadership Positions are the Foundation  for Growth  LEADERSHIP POSITION HIGHER SUPERIOR MARKET FINANCIAL SHARE RETURNS REINVEST AT A GREATER HIGHER RATE VALUE THAN TO CUSTOMERS COMPETITORS NEW PRODUCTS, SERVICES, COST IMPROVEMENTS
  • 7. Creating Market Leadership Requires Innovation  . . . Game Changing Strategies  Business Transformation Competitive Advantage Operations Efficiency While the World may be Flattening, it’s not the just the Playing Field that’s changing. It’s How You Play the Game within New Performance Paradigms!
  • 8. Paradigm Shifts "A Paradigm is a set of rules and regulations (written or unwritten) that does two things: 1. It establishes or defines boundaries. 2. It tells you how to behave inside the boundaries in order to be successful." - Joel Arthur Barker, Future Edge
  • 9. Innovation Adoption Theory:  The degree to which an innovation is perceived as being better than the idea it supersedes has a direct impact on the likelihood of adoption. Perception: “No Pain, No Gain” Why Change? Status Quo is Okay, Change is Hard Work! More Gain than Pain must be demonstrated!
  • 10. Ground Transportation    "What can be more palpably absurd than the  prospect held out of locomotives traveling twice  as fast as stagecoaches?”                                   ‐The Quarterly Review, 1825  ll
  • 11. Information Technology  “I have traveled the length and breadth  of this country and talked with the  best people, and I can assure you that  data processing is a fad that won't last  out the year.”  ‐Editor in charge of business books for  Prentice Hall,1957 
  • 12. Max Planck ‐ 1936:  An important innovation rarely makes its way by winning over its opponents... What does happen is that its opponents gradually die...
  • 13. For Example: The All Time Best  "There is no reason anyone would want a computer in their home.“ --Ken Olson chairman and founder Digital Equipment Corp., 1977 DEC acquired by Compaq (PCs) acquired by HP (DEC’s #1 Competitor!
  • 14. Max Planck ‐ 1936:  An important innovation rarely makes its way by winning over its opponents... What does happen is that its opponents gradually die... Can the business survive while waiting for Old Ways to die?
  • 15. Game Changing Strategy  "I can't stand this proliferation of paperwork. It's useless to fight the forms. You've got to kill the people producing them." - Vladimir Kabaidze, former USSR
  • 16. The Point  “Progress is impossible without change; and, those who cannotInnovate, Improve & Adapt in Companies must continuously change their minds response to the Dynamics of Market Change! cannot change anything.” -George Bernard Shaw “Change is inevitable, Growth is Optional” …
  • 17. Welcome  • Outstanding Line Up of Speakers  • Case Studies, Thought Provoking Panels –  • Ask Questions, Ask Questions…  • Text Me Your Questions – 512‐294‐6558   • Network, Introduce Yourself, Share Experience  • Take Away New Ideas and Approaches  • Share with your Colleagues when you return  • Have a great Conference!