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Innovation Delivery Ltd.
                Keith Finglas


15 Oct, 2009   Ideagen
1. Session Goals

                         2. Innovation overview

               Agenda    3. Idea generation

                         4. Exercise

                         5. Q&A




15 Oct, 2009            Ideagen
1. Network to identify people
                            with similar passions – and
                            complementary skillsets
      Session Goals
                       2. Understand how ideas
                            enable the innovation
                            process

                       3. Practise generating ideas




15 Oct, 2009          Ideagen
Innovation across the business



                         Product/Service                      Mfg/Ops                  Partnering               Co. / Org.

                   Blue Sky                                   Processing              Supply chain            Culture and
                                                                                                              organisation


                 Extensions                                 Equipment               Demand chain                Change
                                                             and Lines                                        management


                                                                                    Industry peers




                                                     How we use this:
                                                     Companies engage with each of these operational areas in different ways. We 
                                                     use this as part of a dashboard to summarise findings visually for comparison.
               aware   attempting successes leader
                 1         2          3        4




15 Oct, 2009                                                       Ideagen
Products and Services Innovation


       What’s different?
          product innovation                    service innovation
               user IaD                 → customer experience
                                                touchpoint design
               physical prototyping     → conceptual prototyping
               BOM                      → service delivery blueprint


               product platforms        → IT platforms
               production planning      → service delivery training
               pricing models           → business models

15 Oct, 2009                          Ideagen
systemic innovation framework


An innovation framework




                                                                         Leadership & 
                                                                                            Culture & Values
     Ideas




                                                                         Organisation

                                Prioritise,                                        Effectivenes
               Go wide
                                  Select
                                              Execute           ROI                      s


                                                                         Processes & 
                                                                                             People & Skills
                                                                            Tools




                                                               Measure
                  Deep diving   Portfolio      Execute                            Systematise
                                                                Value

                                              Time
15 Oct, 2009                                         Ideagen
Fundamental stepping stone


                                              evaluate            inspire
                                                             1

                        prototype
                                    3
                                                                 distill


                                        prioritise
                                                         2
Innovation or                                                ideas
Design Cycle
DESIGN‐THINKING MODEL

15 Oct, 2009                        Ideagen
1
                                                                                     1
                                                                                                            1
                          3                                         3
       Innovation
                                                                                                    3

                                                                                                        2



        Execution                               2
                                                                                 2




                                      business                       service
                                                                                                 interactions
                                      concept                       features




                                  1


Innovation or         3

                              2
                                       3
                                           1

                                           2
                                                3
                                                    1
                                                    2
                                                            3
                                                                1
                                                                2
                                                                        3
                                                                            1
                                                                            2
                                                                                         3
                                                                                             1
                                                                                             2




 Design Cycle
 WITHIN DEVELOPMENT               design                                        implement

15 Oct, 2009                                   Ideagen
Idea         use rules
   generation      warm up
                   share inspiration
                   record every idea
          During   …
                   flow
15 Oct, 2009              Ideagen
Idea 
   generation




How it looks :
 L O T S   of 
    ideas
15 Oct, 2009     Ideagen
Idea 
   generation       Socks on table legs




                    Socks on
                   Table legs


                  Socks
How it looks :
                 on Table
  visual !        Legs


15 Oct, 2009                          Ideagen
the basics
                          1 quantity
                          2 wild ideas
      Idea                3 defer judgement
   generation             4 build

                       + courtesy and time-minding
                          5 one conversation at a time
                          6 stay focused on the topic

                       + stickiness
                          7 visual
               Rules
                       Keep in mind
                       compete for more good ideas from everyone
15 Oct, 2009                       Ideagen
vote
      Idea             distill promptly with core group
   generation            cluster and classify
                       individual follow‐ups
                       write‐up
                       prioritise
               After
                       prototype
                       evaluate
15 Oct, 2009                   Ideagen
Move to the wall poster
                   with the theme you find most interesting.

   Practise
                   ‐Introductions 
                      ‐Name, Organisation/Company


                   ‐Team formation 
                      ‐Ideally 4 to 6
Getting to know       ‐May be some reforming
      you
                   Team briefing to follow …

15 Oct, 2009                   Ideagen
It’s a race.
                  In teams, at your themes

   Practise       The most ideas in 10 minutes wins …
                  ‐Suggested Idea Topics
                      ‐Current assumptions
                      ‐Existing resources/skillsets
                      ‐New trends/convergences
                      ‐What users want
The winner is …   Ready, Steady, Go !




15 Oct, 2009                     Ideagen
Your observations?


   Practise
    Q&A



       That’s 
   interesting …


15 Oct, 2009                  Ideagen
Impact of time limit 
                   ‐artificially short
   Practise        ‐separates judgment from generation
    Q&A
                   Availability of resources 
                   ‐wider accessibility for ideas to surface


                   Further processing
 Key takeaways …   ‐ Post‐its can be moved, clustered, themed


                   Other …?

15 Oct, 2009                    Ideagen
Q&A




15 Oct, 2009         Ideagen

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Keith Finglas - Ideagen event in WIT

  • 1. Innovation Delivery Ltd. Keith Finglas 15 Oct, 2009 Ideagen
  • 2. 1. Session Goals 2. Innovation overview Agenda 3. Idea generation 4. Exercise 5. Q&A 15 Oct, 2009 Ideagen
  • 3. 1. Network to identify people with similar passions – and complementary skillsets Session Goals 2. Understand how ideas enable the innovation process 3. Practise generating ideas 15 Oct, 2009 Ideagen
  • 4. Innovation across the business Product/Service Mfg/Ops Partnering Co. / Org. Blue Sky Processing Supply chain Culture and organisation Extensions Equipment Demand chain Change and Lines management Industry peers How we use this: Companies engage with each of these operational areas in different ways. We  use this as part of a dashboard to summarise findings visually for comparison. aware attempting successes leader 1 2 3 4 15 Oct, 2009 Ideagen
  • 5. Products and Services Innovation What’s different? product innovation service innovation user IaD → customer experience touchpoint design physical prototyping → conceptual prototyping BOM → service delivery blueprint product platforms → IT platforms production planning → service delivery training pricing models → business models 15 Oct, 2009 Ideagen
  • 6. systemic innovation framework An innovation framework Leadership &  Culture & Values Ideas Organisation Prioritise, Effectivenes Go wide Select Execute ROI s Processes &  People & Skills Tools Measure Deep diving Portfolio Execute Systematise Value Time 15 Oct, 2009 Ideagen
  • 7. Fundamental stepping stone evaluate inspire 1 prototype 3 distill prioritise 2 Innovation or  ideas Design Cycle DESIGN‐THINKING MODEL 15 Oct, 2009 Ideagen
  • 8. 1 1 1 3 3 Innovation 3 2 Execution 2 2 business service interactions concept features 1 Innovation or  3 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 Design Cycle WITHIN DEVELOPMENT design implement 15 Oct, 2009 Ideagen
  • 9. Idea  use rules generation warm up share inspiration record every idea During … flow 15 Oct, 2009 Ideagen
  • 10. Idea  generation How it looks : L O T S   of  ideas 15 Oct, 2009 Ideagen
  • 11. Idea  generation Socks on table legs Socks on Table legs Socks How it looks : on Table visual ! Legs 15 Oct, 2009 Ideagen
  • 12. the basics 1 quantity 2 wild ideas Idea  3 defer judgement generation 4 build + courtesy and time-minding 5 one conversation at a time 6 stay focused on the topic + stickiness 7 visual Rules Keep in mind compete for more good ideas from everyone 15 Oct, 2009 Ideagen
  • 13. vote Idea  distill promptly with core group generation cluster and classify individual follow‐ups write‐up prioritise After prototype evaluate 15 Oct, 2009 Ideagen
  • 14. Move to the wall poster with the theme you find most interesting. Practise ‐Introductions  ‐Name, Organisation/Company ‐Team formation  ‐Ideally 4 to 6 Getting to know  ‐May be some reforming you Team briefing to follow … 15 Oct, 2009 Ideagen
  • 15. It’s a race. In teams, at your themes Practise The most ideas in 10 minutes wins … ‐Suggested Idea Topics ‐Current assumptions ‐Existing resources/skillsets ‐New trends/convergences ‐What users want The winner is … Ready, Steady, Go ! 15 Oct, 2009 Ideagen
  • 16. Your observations? Practise Q&A That’s  interesting … 15 Oct, 2009 Ideagen
  • 17. Impact of time limit  ‐artificially short Practise ‐separates judgment from generation Q&A Availability of resources  ‐wider accessibility for ideas to surface Further processing Key takeaways … ‐ Post‐its can be moved, clustered, themed Other …? 15 Oct, 2009 Ideagen