This document discusses how organizations can work smarter by becoming more collaborative, connected, and dynamic. It notes that significant outperformers are more likely to adopt these "smarter working practices" and highlights how the future workforce will increasingly demand these new ways of working. Specifically, it shows how social networking data reveals trends towards more collaborative behaviors, real-time information sharing, and lifelong social learning. The document advocates that leadership must transition to focus more on partnering, providing on-demand feedback, and decision-making based on social proof and analytics. Executives are encouraged to start participating in these new ways of working and to recruit others to help them continue developing collaborative skills and knowledge sharing.

1. Smarter Leadership for a Smarter Planet
Rawn Shah
Business Transformation Consultant
Social Software Adoption Team

2. Collaboration Agenda 2.0
Business
Value
Analytics Social
E2.0 / Social Networking
Software for
Adoption Business
book
Author,
Technologist Writer,
Speaker
Rawn Shah
Globally Leadership
Networked 2.0
Gen X

3. Collaboration Agenda 2.0
Yesterday.

4. Collaboration Agenda 2.0
Yesterday
Today

5. Collaboration Agenda 2.0
2 Billion 4 Billion 1 Trillion
people will mobile phone subscribers connected
be on the worldwide intelligent devices
web by 2011.* Yesterday. by the end of 2008.* in the world
Connected
Connected
Today People Things
Source: Forrester Research; IBM Institute for Business Value

6. Collaboration Agenda 2.0
From a world of
scarcity …
2 Billion 4 Billion 1 Trillion
people will mobile phone subscribers connected
be on the worldwide intelligent devices
web by 2011.* Yesterday. by the end of 2008.* in the world
Connected
…to an abundance of
Connected
Today information and sources
People Things
Source: Forrester Research; IBM Institute for Business Value

7. Collaboration Agenda 2.0
Abundance creates…
Rapid Change
New Competition
Unprecedented
Opportunities

8. Collaboration Agenda 2.0
We Can’t Just
Work Harder
We Can’t Just
Dedicate More Resources
We Need to Work
Smarter

9. Collaboration Agenda 2.0
Smarter Outperforming Organizations are build Agile Workplaces

10. Collaboration Agenda 2.0
Significant Outperformers demonstrate Dynamic capabilities
that enable them to quickly adjust to changes in the market
Source: IBM Institute for Business Value Survey

11. Collaboration Agenda 2.0
Significant Outperformers are more likely to adopt
Collaborative practices to share ideas and generate insights
Source: IBM Institute for Business Value Survey

12. Collaboration Agenda 2.0
Significant Outperformers are more likely to be Connected
through capturing and using real-time information
Source: IBM Institute for Business Value Survey

13. Collaboration Agenda 2.0
Significant Outperformers are Three Times more likely to have
adopted Smarter Working Practices
Source: IBM Institute for Business Value Survey

14. Collaboration Agenda 2.0
More
people…
…spending
more
time…
…in dynamic, collaborative,
and connected
environments

15. Collaboration Agenda 2.0
Most active audiences in Social Networking
Average hours / week per visitor
Russia
Brazil
Canada
P. Rico
Spain
USA
Italy
Source: IBM Manyeyes / Social Networks Data

16. Collaboration Agenda 2.0
Digital Nations – Human view
Source: IBM Manyeyes / Social Networks Data, Dec 2009

17. Collaboration Agenda 2.0
Social Networking in Italy
Facebook Age and Gender
Teenagers Italy
& under
= 19% (2.8M)
Adults
= 81%
(11.8M)
Source: IBM Manyeyes / Social Networks Data & Facebook

18. Collaboration Agenda 2.0
“In 4 years, Millennials
will account for nearly
half of all employees in
the world.”
- Meister & Willyerd, Mentoring Millennials,
Harvard Business Review, May 2010
Image source: http://w w w .f lickr.com/photos/victoriapeckham (CC BY 2.0)

19. Collaboration Agenda 2.0
Social Networking in Italy
Facebook Age and Gender
Italy
Millennials Millennials will have a
~ 58% larger share of the future
(8.5M) business environment…
Other Gens … and define the
= 36%
(5.3M)
way we all work
Source: IBM Manyeyes / Social Networks Data & Facebook

20. Collaboration Agenda 2.0
Work Behaviors: A Generational View
Generation Seniors Boomers Gen Xers Millennials
Millennials
1922 ~ 1960 ~
Born 1946 ~ 1964 1977 ~ 1997
1945 1980
Problem-
Hierarchical Horizontal Independent Collaborative
solving
Multi-tasking Unwise Sets me back Necessary Daily routine
Communicatio Hub and
Top-down Guarded Hyper-connected
n spoke
Leadership
Hierarchical Hierarchical Coach Partner
style
No news
On Demand,
Feedback is good Once per year Weekly/Daily
news
Ambient
Decision- Seeks Team-
Team-informed Social proof
making approval included
The hard Required to Continuous, expected,
Training Too much and I’ll leave
way keep me lifelong
Learning style Classroom Facilitated Independent Social learning
Unable to
Technology Uncomfort- Unfathomable
Unsure work
use able if not provided
without it

21. Collaboration Agenda 2.0
Essential Skills of the new Millennium
Problem-solving Collaborative
Multi-tasking Daily routine
Communication Hyper-connected
Leadership style Partner
Feedback On Demand, Ambient
Decision-making Social proof
Training Continuous
Learning style Social learning
Technology use Unfathomable

22. Collaboration Agenda 2.0
How my team is structured
(traditional hierarchy)
Gina
Younghee
Wolfgang
Raw n
Jeanne
Jeanett
e
Luis
Anna
Josh

23. Collaboration Agenda 2.0
How I work
Smarter Leaders
Virtualcast Event
Luis Jack Business Value
W orkplace of
Analysis
the Future
Eric Josh
Community Margery
300 people Sacha
Peter
Executive Updates
Steve
Bob
BlueIQ
Gina Wolfgang
Whitepaper
Younghee Jon Rawn Jeanne
Social Analytics
Regional Development
Boz
Hardik Anna
Rand
BlueIQ Younghee
Jeanne
Ambassador
Michael Community
Jeanette Wolfgang
1200 people

24. Collaboration Agenda 2.0
How I work
Smarter Leaders
Virtualcast Event
Luis Jack Business Value
W orkplace of
Analysis
the Future
Eric Josh
Community Margery
300 people Sacha
Peter
Executive Updates
Steve Collaborative…
Bob
BlueIQ
Gina Wolfgang
Whitepaper
Younghee Jon Rawn Jeanne
Social Analytics
Regional Development
Boz
Hardik Anna
Rand
BlueIQ Younghee
Jeanne
Ambassador
Michael Community
Jeanette Wolfgang
1200 people

25. Collaboration Agenda 2.0
How I work
Smarter Leaders
Virtualcast Event
Luis Jack Business Value
W orkplace of
Analysis
the Future
Eric Josh
Community Margery
300 people Sacha
Peter
Executive Updates
Steve Collaborative…
Bob
BlueIQ
Gina Wolfgang
Whitepaper
Younghee Jon Rawn Jeanne
…Multi-tasking
Social Analytics daily
Regional Development
Boz
Hardik Anna
Rand
BlueIQ Younghee
Jeanne
Ambassador
Michael Community
Jeanette Wolfgang
1200 people

26. Collaboration Agenda 2.0
Hyper-connected
communications…
Source: IBM SaNDVis

27. Collaboration Agenda 2.0
Leadership through
partnering…
Source: IBM internal Lotus Connections Profiles

28. Collaboration Agenda 2.0
Leadership through
partnering…
…on-demand
feedback
Source: IBM internal Lotus Connections Profiles

29. Collaboration Agenda 2.0
Surveys are social proof for making
decisions…
Measurable gains from using Web 2.0 for given purpose
Source: McKinsey Global Survey Results, How Com panies are benefitting from Web 2.0,
2009

30. Collaboration Agenda 2.0
…but so are ratings…
…and real-time
analytics
Source: Amazon.com http://www.amazon.com/gp/product/0132357798/

31. Collaboration Agenda 2.0
Learning is
continuous…
Source: Twitter.com search #e20
Source: IBM Lotus Connections Blogs

32. Collaboration Agenda 2.0
… and social
Source: Twitter.com search #e20
Source: IBM Lotus Connections Blogs

33. Collaboration Agenda 2.0
Aren’t these all just more technical
skills?

34. Collaboration Agenda 2.0
Collaborative
Gina Poole
 Trust-forming VP, Web 2.0
Marketing,
IBM Software
 Inclusive
- Creates opportunities to
officially recognize and include
the work of IBM social computing
enthusiasts worldwide
 Opportunity-creating
- Shares the output and brings
visibility to the top productive
enthusiasts across our IBM
 Sharing and Re-sharing leadership

35. Collaboration Agenda 2.0
Aware
Sarah Siegel
 Collaboration-context Leadership
Development Programs,
aware
IBM Center for
Advanced Learning
- Collaborates in many ways to
 Culturally intelligent do her work: Conversations with
people across the global
organization, in workgroups, and
in Communities
 Information aware
- Teaches cultural awareness to
IBM managers worldwide
- Uses a wide range of
information from across the
global organization

36. Collaboration Agenda 2.0
Connected
Carol Sormilic
 Widely networked VP, Global Workforce &
Web Processes
Transformation Exec,
IBM CHQ/CIO
 Digitally eminent
- Communicates her daily
activities and status IBM-wide
- Interacts with IBMers globally
 Ambient-communicative through Lotus Connections
- Digitally-eminent through
sharing her presentations, data
 Interactive & responsive and results through social
computing tools

37. Collaboration Agenda 2.0
Dynamic
John Handy-
Bosma
Chief Architect
Collaboration, STSM
 Agile, broad-thinking
IBM CHQ/CIO
- Works across company-wide
 Highly responsive business needs: Considers global
issues, impact across business
units and job roles
- Active participant and typically
responsive in minutes

38. Collaboration Agenda 2.0
Can I do this?
Source: Flickr, http://www.flickr.com/photos/jmabel/ CC
BY-SA

39. Collaboration Agenda 2.0
Can I do this?
Many executives
simply start one day
… the successful ones
keep it ongoing
Value timely information
and interaction over
extensive detail
Don’t worry about mistakes -
forgive and forget easily
Source: Flickr, http://www.flickr.com/photos/jmabel/ CC
BY-SA

40. Collaboration Agenda 2.0
How do I prepare?
Source: Flickr, http://www.flickr.com/photos/alanvernon/
CC BY 2.0

41. Collaboration Agenda 2.0
How do I prepare?
Build a discipline of regularity
– dedicate some time from your
schedule every week to participate
Recruit your peers and people
– invite your peers, team members,
and others to connect, look up
information, or participate online
Assess your knowledge and strengths
– evaluate what you can share and the
unique perspective you bring
Source: Flickr, http://www.flickr.com/photos/alanvernon/
CC BY 2.0

42. Collaboration Agenda 2.0
Who can help me?
Source: Flickr, http://www.flickr.com/photos/sanjoselibrary/ CC BY-SA
2.0</

43. Collaboration Agenda 2.0
Who can help me?
Pairing
Social computing skills
talented high-
potential
Experts in
social
computing… Social
Senior
Computing
Executives
…as coaches to
Experts
our senior-most
Executives
Leadership skills
Reverse Mentoring Executives at IBM
Builds bridges across specializations… geographies… generations…

44. Collaboration Agenda 2.0
Collaborative
Partnering
Multi-tasking
leader
Continuous
social
learner
You Hyper-
connected
Social Proof
Digitally
decision-
Eminent
maker
On-demand
feedback

45. Collaboration Agenda 2.0