O The elements and principles of design are the
building blocks used to create a work of art.
The elements are:
Shape and form
Colour and value
O Point of focused attention, provide
reference point relative to the other forms
and space around it.
O Mode of expansion.
O The direction of a line can convey mood.
O Horizontal lines are calm and quiet
O Vertical lines suggest more of a potential
O Diagonal lines strongly suggest movement
and give more of a feeling of vitality to a
O An area that is contained within implied
line, or is seen and identified because of
colour or value changes.
O Shapes have two dimensions, length and
width, and can be geometric or free-form.
O Form describes volume and mass, or the
three dimensional aspects of objects that
take up space.
O Forms can and should be viewed from
Color has three properties.
O The first is hue, which is the name of the
colors. The primary hues are yellow, red, and
blue. Secondary colors are made by mixing
two primaries. Intermediate colors are
mixtures of a primary and adjacent secondary
O The second property of color is value, which
refers to the lightness or darkness of hue.
O The third property of color is intensity, which
refers to the purity of the hue (also called