Design – An introduction


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Design – An introduction

  1. 1. Nithin KalorthDESIGN – AN INTRODUCTION
  2. 2. Definition Design is the planning that lay the basis for the making of every object or system. The field of design includes art, industry and our daily spheres of life.
  3. 3. Design must be : Economical Customer friendly Attractive Appealing Convincing New Technological.
  4. 4. Stages of Design Analysing Planning Organizing Presenting
  5. 5. Elements of DesignLINEBasic geographic shape for connecting two elements.Vertical lineHorizontalDiagonalCurveSpiralZigzagOvalCircle
  6. 6. COLOR: Secondary Colors Primary ColorsColour is the most expressive element of art and is seen by the way lightreflects off a surface. Colour is used to create illusion of depth, as red coloursseem to come forward while blue seems to recede into the distance. Space : Space is the area provided for a particular purpose. It may have two dimensions (length and width), such as a floor, or it may have three dimensions (length, width, and height), such as a room or dwelling.
  7. 7. Texture: Texture is the feeling and visual feel of the fabrics, colors, and room accessories. Texture is the roughness of the surface of a material. Surfaces with same or similar textures like fireplace marble tiles and drywall usually look more visually appealing.
  8. 8. Value: Value helps with Form. It gives objects depth and perception. Basically shading. Value is the lightness or darkness of a color. Value is also called Tone.
  9. 9. Shape:Shape is an area enclosed by lines or curves. It can be geometric or organic.Importantly, a shape automatically creates a negative space around it.
  10. 10. Type: Type is the use of letterform to add a message that would be otherwise challenging to create through the other elements.
  11. 11. Direction: All lines have direction - Horizontal, Vertical or Oblique. Horizontal suggestscalmness, stability and tranquility. Vertical gives a feeling of balance, formality andalertness. Oblique suggests movement and action.
  12. 12. Size Size is simply the relationship of the area occupied by one shape to that of another.Forms and Shapes: Form and shape are areas or masses, which defines objects in shape common shape in line shape, indeed they cannot exist without shape.
  13. 13. Principles of Design:These principles are found in nature and it is necessary to understand them and tointerpret ideas as a unified whole.Balance: Balance refers to how elements are arranged in a design. It acts very similarto balancing of physical objects. The design elements derive optical or visual due totheir size, value, color, intensity etc.,
  14. 14. Dominance:Dominance gives a painting interest,counteracting confusion andmonotony.Dominance can be applied to one ormore of the elements to giveemphasis.
  15. 15. Unity: Unity refers to a sense that everything in the artwork belongs there, and makes a whole piece. It is achieved by the use of balance and repetition.
  16. 16. Harmony: Harmony is achieved through the sensitive balance of variety and unity.
  17. 17. Contrast: Contrast is the juxtaposition of opposing elements.
  18. 18. Repetition (Rhythm, Pattern):The recurrence of elements within a piece: colours, lines, shapes, values,etc.
  19. 19. Variety (Alternation) :The use of dissimilar elements, which creates interest.
  20. 20. Proportion (Scale):Proportion involves the relationship of size between objects.
  21. 21. Proximity:Proximity in design is the placing of similar objects closer together physically,and unlike objects (decor) further apart
  22. 22. Gradation Gradation of size and direction produce linear perspective. Gradation of of colour from warm to cool and tone from dark to light produce aerial perspective.