Distribution and Merchandising Strategy

1. Monisha Bandhu
Masters in Fashion Marketing and Sustainability

2. Key Facts :
 Founded 2019, Paris, France
 In partnership with Richemont
 Affordable Luxury, Atheleisure,Women’s Ready-to-wear,
Made-to-measure
 DNVB (Digital Native Vertical Brand)
 Size range – XXS TO XXXL
 Website, Net-a-porter, Farfetch
Mission : RESET! Smart fashion that cares.
Vision :To design beautiful, practical, and solutions-driven fashion that works for
everyone. Products to solve problems and create joy.
Objectives : Seamlessly blend traditional craftsmanship with forward-looking
applications and technology.
Core idea : Respect,Trust, Love
Women’s
wear
200 – 1,400 euros
Sneakers
455 euros Accessories
Jewelry 200-800 euros
170-350 euros
ALBER ELBAZ FACTORY

3. Respect,Trust, Love
DEMOGRAPHIC
• Women
• 20s-40s
40s-60s
60s-80s
• Working women
• Salary - +3,000 euros
• Single and married
• XXS – XXXL
GEOGRAPHIC
• French
• International clients
• (Net-a-Porter,
Farfetch)
• Metropolitan cities
PSYCOGRAPHIC
• Loves fashion
• Technology savvy
• Comfortable with her
body (body positive)
• Quality conscious
BEHAVIORAL
• Comfort loving
• Active lifestyle
• Working women
• Yoga, jogging
• Socially active
45.3K 319 1,514 17 2,600
13K

4. ACCESS
PRICE
DNVB
 Business level strategy
 Richemont partnership
 French brand
 DNVB
 Vendor/ supplier partnerships
 Product strategy
 Made-to-measure
 Custom made fabric
 Well balanced range plan
 200-1,400 euros
 International delivery
 Target market
 International market
 Website, Net-a-porter,Farfetch,plan to expland
 Available on various social media
 Covered by major publications,magazines
 Contacts with influencers and celebrities
 Competitive advantage
 High production and storage capacity
 Trusted suppliers
 Ease of access to brand by customers
 Delivery speed for international clients
 Market share
 Partnership with Richemont,Net-a-porter,Farfetch

5. 1. Paris
2. Milan
3. NewYork
4. London
5. Melbourne
6. Amsterdam
7. Moscow
8. Vancouver
9. Berlin
10. Antwerp
11. Stockholm
12. Los Angeles
13. Copenhagen
14. Seoul
15. Tokyo
16. Rome
17. Madrid
18. Shanghai
19. Barcelona
20. Istanbul
21. Mumbai
22. Bogota
23. Saint Petersburg
24. Sao Paulo
25. Singapore
26. Hong Kong
27. New Delhi
28. Dubai
29. Bali
30. Abu Dhabi
31. Bangkok
32. Kuala Lumpur
33. Nashville
34. Atlanta
35. San Francisco
36. Miami
37. Austin
38. Albuquerque
39. Palm springs
40. Buenos Aires
41. Vienna
42. Zagreb
43. Turin
44. Naples
45. Munich
46. Brussels
47. Malaga
48. Bordeaux
49. Porto
50. Manchester
51. Dublin
52. Lisbon
53. Florence
54. Cannes
55. Geneva
56. Johannesburg
57. Lagos
58. Dakar
59. Nairobi
60. Cape town
AZ FACTORY

6. Online Multi-
brands
1. Yoox Net-a-porter
2. Farfetch
3. Moda Operandi
4. 24 Sèvres
5. Gilt
6. Zappos
7. Mytheresa
8. Luisaviaroma
9. Bergdorf Goodman
10. Barneys
11. Nordstrom
12. Neiman Marcus
13. Saks Fifth Avenue
14. Selfridges
15. Bloomingdales
16. Amuze
17. Forzieri
18. Ssense
19. Revolve
20. Matches fashion
21. The outnet
22. Stylebop
23. The Corner
24. World’s Best
25. Rent the runway
26. Dover street market
27. Brown’s fashion
28. Wolf and badger
29. Kasina.co.kr
30. Printemps
31. The Broken Arm
32. Darvey’s
Departmental
stores
1. Collete
2. 10 Corso Como
3. Browns
4. Alara,Nigeria
5. Silver Deer,Mexico
6. The Papilion,
Indonesia
7. Emporium,
Azerbaijan
8. END. , Newcastle
9. MKI, Leeds
10. 18montrose,
Nottingham
11. Autograph,
Birmingham
12. The Business
Fashion,Leicester
13. Galeries Lafayette
14. Dongliang
15. Alter
16. Mushion Boutique
17. Autumn Sonata
18. Le Monde de
Shanghai Chic
19. Angle
20. SND
21. J1M5
22. Leclaireur

7.  Location – Bloomingdale’s,Palo Alto, SiliconValley, where Alber Elbaz got his
inspiration from to combine fashion with technology.It is also the birth place of
Nouveau Riche.
 The exterior will have screens with live comments and pictures from social media
around the world, displayed in aesthetical manner.
 Garments will have QR code to show influencers and customer comments and
reviews regarding the product.
 Smart mirrors to show product on customer and display similar options and color
ways with accessories and jewelry options.
 Gallery area with headphones displaying stories of collections with experts explain
the materials and designs.
 Mobile app with all the products and stories of collections with avatar maker.
 Garments would be displayed according to garment category,like shirts,skirts,
dresses etc., and then color wise + size wise.
 Music – electronic jazz
 Smell – woody,fresh,seductive,patchouli

8. KEY WORDS
 Glamour
 Expertise
 Fashion +
Technology
M
O
O
D
B
O
A
R
D

11. Interior/ mannequin
inspiration

12. We are on a journey to design beautiful, purposeful, solutions-driven fashion that works for everyone.We are life,not just
lifestyle, a place to experiment and try new things, our way.
- Alber Elbaz
 OUR MISSION
 We believe in smart fashion that cares.
 We design beautiful,practical,and solutions-driven fashion that works for everyone.
 Our products are here to solve problems and create joy.
 OUR PRACTICES
 Anchored in the highest disciplines of style and savoir-faire,we make pieces that seamlessly blend traditional craftsmanship with
forward-looking applications and technology.
 We collaborate closely with our suppliers and manufacturers in the pursuit of true innovation,taking the time we need to get it right.
 OUR VALUES
 We engage with our customers as we do with friends. Our experiences are intimate at scale,and reflect respect, emotional
intelligence,sense of humour, and storytelling.
 We act with transparency and openness because we can and because we all should.
AZ FACTORY

13.  ALL STORIES
 We are building a Factory that manufactures dreams into real solutions.Our foundations are the most elevated design traditions,our
lobby is open for all,and we build our stories one level at a time,with purpose,innovation,and fun — and in the service of our friends.
 Switch wear - Modular and playful looks that take you from leisure to couture in under one minute.
 My body - Engineered knitwear that shapes your silhouette, providing everyday comfort and gentle posture support.
 Switch wear pyjamas - Colorful and luxurious print pyjamas made in collaboration with several artists and designers.
These touching visuals reflect the emotions of our times and our wish to spread messages of hope, love, and
togetherness.
 AZ jewelry - From bold sparkling statement pieces to delicate objets d'art, AZ Factory re-imagines iconic jewelry
designs using artisanal savoir-faire techniques.
 My body 2.0 - The sporty edition of MyBody features colorblock designs paired with matching leggings. It's the next
level of athleisure.
 Pointy sneakers - Hybrid footwear that combines the comfort and function of a sneaker with the elongating benefits of a
pointy-toe shoe.
 Cherries on top – Just like cherries on top of any good desert, these un accessories add an extra sweet touch to our
stories and will put a smile on you or anyone you gift them to.
AZ FACTORY

14.  OUR MEMBERSHIP PROGRAM
 Alber& Amigos is AZ Factory’s consumer membership program.We engage with
our customers as we do with friends.By creating their free account on
azfactory.com,our customers can enjoy:
 - Free Express Shipping to 20+ countries worldwide
 - NFC-enabled product experiences and interactions
 - First access to our latest news and invitations to special events
 We will soon be adding more surprises and perks as we expand our community.
 OUR DISTRIBUTION
 AZ Factory launches worldwide in an exclusively digital and entertainment-
driven approach.
 In addition to our own direct-to-consumer website,our products are also
commercially available exclusively on FARFETCH and NET-A-PORTER.
AZ FACTORY

15. Reception
• Welcome to AZ Factory!
• Hope you are enjoying our collection.
Key words
• Enjoy, happy, smile
• Sustainable, transparent, care
• Respect, love, trust
• Expertise, luxury, atheleisure
• Multipurpose, switch-wear, pointed sneakers
AZ FACTORY

16. MISSIONS
 As part of our AZ FACTORY Pop-up store in Palo Alto, we are looking for pop-up manager.
 You provide an exceptional sales and advisory service to our customers thanks to your personal experience and your know-how
to develop turnover and achieve AZ Factory’s ambitions.
 After internal training,you share your high expertise on our products with our customers.
 Proactive, you ensure the development of new commercial actions / events.
 You effectively manage the reporting of your point of sale and the monitoring of KPIs.
 Possibility of customization requirements by clients for made-to-measure products.
PROFILE
 Dynamic, nourished by the desire for business and success, you are looking for a new challenge!
 Passionate about the business environment, your tenacity, your rigor and your interpersonal skills will allow you to fully succeed
in the adventure.
 You have significant experience in luxury retail.
 You are rigorous and autonomous.
 Fluency in English desired.
 Location: Palo Alto AZ FACTORY

17. EVALUATION GRID
OBJECTIVES Week 1 Week 2 Week 3 Week 4
FOOT TRAFFIC
CONVERSION RATE
CUSTOMER INFO
SOCIAL MEDIA TAG
GENDER
AGE
SIZE
BEST SELLING PRODUCT
MAXIMUM SALE/CUSTOMER
QUESTIONS REGARDING PRODUCTS
CUSTOMER PROBLEMS

18. AZ FACTORY
https://www.azfactory.com/
https://www.instagram.com/azfactory/
https://www.youtube.com/c/AZFACTORY
https://twitter.com/TheAZFactory
https://www.facebook.com/AZFactoryOfficial
https://www.pinterest.fr/AZ_Factory/
https://www.tiktok.com/@azfactory?lang=en
https://www.linkedin.com/company/azfactory/
Richemont
https://www.richemont.com/en/home/our-maisons/az-factory/
Net-a-porter
https://www.net-a-porter.com/en-us/shop/designer/az-factory
Farfetch
https://www.farfetchazfactory.com/
Articles
Vogue
https://www.vogue.com/article/the-lead-summit-foremost-50-digital-native-brands
https://www.voguebusiness.com/consumers/china-multi-brand-boutiques
https://www.vogue.com/article/alber-albaz-az-factory-launch
https://www.voguebusiness.com/companies/inside-alber-elbaz-and-richemonts-az-factory
Hyperbeast
https://hypebeast.com/2017/8/uk-best-stores-outside-london-end-oi-polloi
BOF
https://www.businessoffashion.com/articles/retail/6-global-gamechangers-revolutionising-
multi-brand-retail
Numero
https://www.numero.com/fr/fashion-week/az-factory-alber-elbaz-slow-fashion-bodycon-
dresses
Highsnobiety
https://www.highsnobiety.com/p/fashion-capital-list/
Huffpost
https://www.huffpost.com/entry/europes-10-hippest-cities_b_10378998
Travel Articles
Culture Trip
https://theculturetrip.com/europe/articles/the-worlds-most-fashionable-cities-ranked/
https://theculturetrip.com/europe/spain/articles/top-10-up-and-coming-fashion-capitals/
Insider Trends
https://www.insider-trends.com/top-50-luxury-stores/
https://www.insider-trends.com/30-top-luxury-retail-stores-for-2019/
Trip Savvy
https://www.tripsavvy.com/where-to-go-shopping-in-silicon-valley-2993733
Beyond Magazine
https://www.beyondmags.com/five-best-european-cities-for-fashion/