Is mobile's big promise a farce?

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"Is mobile's big promise a farce?" by Michael Schneider, Mobile roadie CEO …

"Is mobile's big promise a farce?" by Michael Schneider, Mobile roadie CEO

Michael spoke at the Internet Marketing Association 2013 in Las Vegas.

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  • 1. Michael Schneider CEO / Co-Founder Mobile Roadie Is mobile’s big promise a farce?
  • 2. 2,500+ Live Apps 40MM+ Downloads
  • 3. Is mobile’s big promise a farce?
  • 4. What is mobile’s promise?
  • 5. • Location: businesses use location data to sell. • Convenience: consumers get what they want when they want it. • Advertising: advertisers spend big on mobile. • mCommerce: consumers will spend real $$$ on mobile. • Desktop: leave it in the dust. Mobile’s Promise
  • 6. Location • Location data not real time enough • Not everyone giving permission • You have the data, now what?
  • 7. Convenience • Connectivity
  • 8. Convenience • Connectivity
  • 9. Convenience • Connectivity
  • 10. Convenience • Connectivity • On demand only available in major cities
  • 11. Advertising • 12% time spent on mobile • 3% ad spend
  • 12. mCommerce • 68% of consumers have tried to buy on mobile • Over 66% give up
  • 13. mCommerce • 68% of consumers have tried to buy on mobile • Over 66% give up • Data entry a barrier
  • 14. Desktop
  • 15. There’s hope.
  • 16. Location
  • 17. 74 percent of smartphone users in the United States are accessing their mobile device's location-based services
  • 18. Convenience
  • 19. Advertising
  • 20. Evolution of mobile advertising
  • 21. mCommerce
  • 22. • Card.io mCommerce
  • 23. • Card.io mCommerce
  • 24. • Card.io • Google Wallet mCommerce
  • 25. • Card.io • Google Wallet • Facebook? mCommerce
  • 26. Desktop
  • 27. Mobile’s just getting started.
  • 28. Questions? @msfd