Is mobile's big promise a farce?
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Is mobile's big promise a farce?

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"Is mobile's big promise a farce?" by Michael Schneider, Mobile roadie CEO

"Is mobile's big promise a farce?" by Michael Schneider, Mobile roadie CEO

Michael spoke at the Internet Marketing Association 2013 in Las Vegas.

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Is mobile's big promise a farce? Is mobile's big promise a farce? Presentation Transcript

  • Michael Schneider CEO / Co-Founder Mobile Roadie Is mobile’s big promise a farce?
  • 2,500+ Live Apps 40MM+ Downloads
  • Is mobile’s big promise a farce? View slide
  • What is mobile’s promise? View slide
  • • Location: businesses use location data to sell. • Convenience: consumers get what they want when they want it. • Advertising: advertisers spend big on mobile. • mCommerce: consumers will spend real $$$ on mobile. • Desktop: leave it in the dust. Mobile’s Promise
  • Location • Location data not real time enough • Not everyone giving permission • You have the data, now what?
  • Convenience • Connectivity
  • Convenience • Connectivity
  • Convenience • Connectivity
  • Convenience • Connectivity • On demand only available in major cities
  • Advertising • 12% time spent on mobile • 3% ad spend
  • mCommerce • 68% of consumers have tried to buy on mobile • Over 66% give up
  • mCommerce • 68% of consumers have tried to buy on mobile • Over 66% give up • Data entry a barrier
  • Desktop
  • There’s hope.
  • Location
  • 74 percent of smartphone users in the United States are accessing their mobile device's location-based services
  • Convenience
  • Advertising
  • Evolution of mobile advertising
  • mCommerce
  • • Card.io mCommerce
  • • Card.io mCommerce
  • • Card.io • Google Wallet mCommerce
  • • Card.io • Google Wallet • Facebook? mCommerce
  • Desktop
  • Mobile’s just getting started.
  • Questions? @msfd