The document discusses the importance of free Wi-Fi in influencing consumer behavior and enhancing business marketing strategies through social powered hotspot marketing. It highlights how businesses can engage customers and grow their email lists by offering free Wi-Fi in exchange for social media connectivity. Additionally, it emphasizes the need for local businesses to adapt their marketing plans to stay competitive in a technology-driven market.

2. Welcome to
The Latest News
in WiFi HotSpots
Rose Rodriguez,
WiFi Marketing Specialist

3.  About
 Why is Free WiFi important – 6 reasons?
 What is Social Powered Hotspot marketing?
 How does it work?
 What are the benefits for your business?
Agenda

4. We are a full-service local marketing agency specializing in innovative and
engaging communication programs, promotions and campaigns.
• Local Marketing Mobile Ecosystem
 Social Powered HotSpot Solutions
 Local Pass
 Mobile Wallet
 iBeacon
 Local NFC
 Mobile Web

5. 79% of mobile consumers are
influenced by the availability
of in-store WiFi when
deciding where to shop.
64% of respondents make a
restaurant choice based on
availability of WiFi services.
63% of US adults use the
Internet wirelessly on a
smartphone, tablet, e-reader
or laptop.
INFLUENCES DECISIONS CONSUMERS WANT IT EVERYONE USES WIFI
79% 64% 63%
Why is Free WiFi important?
1. 2. 3.

6. 86% of all tablets require a
WiFi connection to
access the internet.
75% of smartphone owners
use WiFi on their devices.
Even the “least” interested
shoppers, age 45+, are over
77% influenced by in-store
WiFi availability
TABLETS ARE HUGE WIFI IS EVERYWHERE WIFI IS FOR EVERYONE
86% 75% 77%
Why is Free WiFi important?
4. 5. 6.

7. Social Powered Hotspot is the easiest and safest
way to share your WiFi network with
on-site customers.
What is Social Powered Hotspot
Marketing?

8. Your customers to connect with what they use
most - Facebook, Google, LinkedIn, Twitter or
Email in exchange for Free WiFi access.
Social Powered Hotspot Allows…

9.  Grow your email lists
 Increase Facebook fans
 Instantly increase
customer loyalty
 Capture social data for
intelligent ad retargeting
 Contests
and more
Social Powered Hotspot Marketing
is a way to…

10. Connect with your customers
on all WiFi enabled devices
using interactive ad units and
mobile optimized campaigns.
Social Powered Hotspot Marketing
Allows You to…

11. How does it work?

12. The PowerMark Edge Social Powered Hotspot uses a
proprietary hotspot software that quickly integrates
into your existing network.
Works with any network setup

13. Works on all devices

14. The Benefits for Your Business
ENGAGE YOUR CUSTOMERS
 Publish your own advertising banners
 Promote your location, offers and
upcoming events
 Co-partner brand marketing
 It’s your WiFi and your location, why
advertise for others?
 Engage your customers with vouchers,
offers, promotions, lotteries, social
media, videos and more!

15. YOUR CUSTOMER DATABASE
New and returning visitors will be
automatically added to your email
marketing database.
Email and re-market to your visitors and
maximize your email marketing and
retargeted advertising opportunities.
The Benefit of Growing…

16. INCREASES ADVERTISING
OPPORTUNITIES
Email and re-market to your visitors
and maximize your email marketing
and retargeted advertising
opportunities.
Get real ROI on your free WiFi
that you offer to your customers.
The Benefit of Retargeting…

17. “86% of consumers age 21-24 & 35-44 are highly
influenced by the availability of in-store WiFi”
Source: Jwire
86%

18. Call Us at 800.440.0136
Talk to you soon!
Take the first step today!
Give us a call so you can begin creating your
business’s evolving marketing plan to capture the
highest percentage of the customer base in your
local area!

19. In closing…
Local Business Marketing is
evolving with how consumers
embrace new technology.
Local Business Owners should
have an evolving marketing plan
to stay competitive and engaged
with today’s consumers.
For Details on
Social Powered
WiFi System --
Call Us at
800.440.0136
Rose Rodriguez
WiFi Marketing Specialist