DICON Presentation - August 2010

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Michael Schneider's DICON Presentation, August 2010

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  • DICON Presentation - August 2010

    1. 1. Mobile
is...
    2. 2. Mobile
is... • Inexpensive
    3. 3. Mobile
is... • Inexpensive • Always
on
    4. 4. Mobile
is... • Inexpensive • Always
on • Always
with
you
    5. 5. Mobile
is... • Inexpensive • Always
on • Always
with
you • Knows
where
you
are
    6. 6. Mobile
is... • Inexpensive • Always
on • Always
with
you • Knows
where
you
are • Your
companion
    7. 7. We
use
mobiles
while
we... Talk on phone Wait in line Eat dinner On a plane Talk to a friend Business meeting On a train Watch TV Driving (bad!) Walk Watch a concert
    8. 8. Mobile
is
the
fastest
moving
 industry
in
history.
    9. 9. Mobile
Today
    10. 10. Mobile
Today • 5
billion
mobile
phone
users
in
the
world
    11. 11. Mobile
Today • 5
billion
mobile
phone
users
in
the
world • Over
100
million
iPhone,
iPod
touch,
and
iPad
users
    12. 12. Mobile
Today • 5
billion
mobile
phone
users
in
the
world • Over
100
million
iPhone,
iPod
touch,
and
iPad
users • iPad:
2,000,000+
in
first
two
months
‐>
one
every
3
sec
    13. 13. Mobile
Today • 5
billion
mobile
phone
users
in
the
world • Over
100
million
iPhone,
iPod
touch,
and
iPad
users • iPad:
2,000,000+
in
first
two
months
‐>
one
every
3
sec • iPhone
users
spend
30+
minutes
PER
DAY
in
apps
    14. 14. Mobile
Today • 5
billion
mobile
phone
users
in
the
world • Over
100
million
iPhone,
iPod
touch,
and
iPad
users • iPad:
2,000,000+
in
first
two
months
‐>
one
every
3
sec • iPhone
users
spend
30+
minutes
PER
DAY
in
apps • Google
selling
200,000
Android
devices
a
day
    15. 15. Mobile
Today • 5
billion
mobile
phone
users
in
the
world • Over
100
million
iPhone,
iPod
touch,
and
iPad
users • iPad:
2,000,000+
in
first
two
months
‐>
one
every
3
sec • iPhone
users
spend
30+
minutes
PER
DAY
in
apps • Google
selling
200,000
Android
devices
a
day • By
2013,
more
people
will
access
internet
from
mobile
 devices
than
computers
    16. 16. DefiniRon
of
“Mobile”
changing
    17. 17. Why
Apps?
    18. 18. Why
Apps?
    19. 19. Why
Apps? • Focus
on
a
brand
    20. 20. Why
Apps? • Focus
on
a
brand • Web
is
distracRng
    21. 21. Why
Apps? • Focus
on
a
brand • Web
is
distracRng • User
experience/interface
    22. 22. Why
Apps? • Focus
on
a
brand • Web
is
distracRng • User
experience/interface • More
users
are
“searching”
via
apps
than
web
    23. 23. What
makes
a
great
app?
    24. 24. What makes a great app? Design + Interaction
    25. 25. What makes a great app? Design + Interaction
    26. 26. What makes a great app? Great User-Experience
    27. 27. What makes a great app? Great User-Experience
    28. 28. What makes a great app? Great UI + Content
    29. 29. What makes a great app? Great UI + Content
    30. 30. What makes a great app? Native phone features
    31. 31. What makes a great app? Native phone features
    32. 32. What makes a great app? Automate everyday tasks.
    33. 33. What makes a great app? Automate everyday tasks.
    34. 34. Highly
customizable
plaorm
    35. 35. Highly
customizable
plaorm • Self
service
    36. 36. Highly
customizable
plaorm • Self
service • Customizable
modules
    37. 37. Highly
customizable
plaorm • Self
service • Customizable
modules • Content
Management
 System
    38. 38. Highly
customizable
plaorm • Self
service • Customizable
modules • Content
Management
 System • Costs
about
5%
of
custom
    39. 39. Highly
customizable
plaorm • Self
service • Customizable
modules • Content
Management
 System • Costs
about
5%
of
custom • Build
once
‐>
iPhone,
 Android,
(soon)
Blackberry,
 Nokia
    40. 40. ExisRng
clients Over 600 apps created for clients across entertainment, including:
    41. 41. ExisRng
clients Over 600 apps created for clients across entertainment, including: • Madonna
    42. 42. ExisRng
clients Over 600 apps created for clients across entertainment, including: • Madonna • Ashton
Kutcher
    43. 43. ExisRng
clients Over 600 apps created for clients across entertainment, including: • Madonna • Ashton
Kutcher • Taylor
Swic
    44. 44. ExisRng
clients Over 600 apps created for clients across entertainment, including: • Madonna • Ashton
Kutcher • Taylor
Swic • The
Doors
    45. 45. ExisRng
clients Over 600 apps created for clients across entertainment, including: • Madonna • Ashton
Kutcher • Taylor
Swic • The
Doors • Twilight
    46. 46. ExisRng
clients Over 600 apps created for clients across entertainment, including: • Madonna • Ashton
Kutcher • Taylor
Swic • The
Doors • Twilight • Golden
Globes
    47. 47. ExisRng
clients Over 600 apps created for clients outside entertainment, including:
    48. 48. ExisRng
clients Over 600 apps created for clients outside entertainment, including: • Brands
    49. 49. ExisRng
clients Over 600 apps created for clients outside entertainment, including: • Brands • Churches
    50. 50. ExisRng
clients Over 600 apps created for clients outside entertainment, including: • Brands • Churches • Authors
    51. 51. ExisRng
clients Over 600 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences
    52. 52. ExisRng
clients Over 600 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences • PoliRcians
    53. 53. ExisRng
clients Over 600 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences • PoliRcians • Nonprofits
    54. 54. ExisRng
clients Over 600 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences • PoliRcians • Nonprofits • Restaurants
    55. 55. ExisRng
clients Over 600 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences • PoliRcians • Nonprofits • Restaurants • Hotels
    56. 56. ExisRng
clients Over 600 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences • PoliRcians • Nonprofits • Restaurants • Hotels • Wineries
    57. 57. PredicRons
    58. 58. Augmented
reality
will
become
useful.
    59. 59. Augmented
reality
will
become
useful.
    60. 60. Android
will
be
biggest
OS
this
year.
    61. 61. Death
of
the
physical
book
within
5
years.
    62. 62. iMode
done
within
12
months. x
    63. 63. Thank
you. michael@mobileroadie @msfd
/
@mobileroadie hep://road.ie/0thdnh

    ×