Michael Schneider's DICON Presentation, August 2010

5. Mobile is...

6. Mobile is...
• Inexpensive

7. Mobile is...
• Inexpensive
• Always on

8. Mobile is...
• Inexpensive
• Always on
• Always with you

9. Mobile is...
• Inexpensive
• Always on
• Always with you
• Knows where you are

10. Mobile is...
• Inexpensive
• Always on
• Always with you
• Knows where you are
• Your companion

12. We use mobiles while we...
Talk on phone
Wait in line
Eat dinner
On a plane Talk to a friend
Business meeting On a train
Watch TV Driving (bad!)
Walk Watch a concert

14. Mobile is the fastest moving
industry in history.

16. Mobile Today

17. Mobile Today
• 5 billion mobile phone users in the world

18. Mobile Today
• 5 billion mobile phone users in the world
• Over 100 million iPhone, iPod touch, and iPad users

19. Mobile Today
• 5 billion mobile phone users in the world
• Over 100 million iPhone, iPod touch, and iPad users
• iPad: 2,000,000+ in first two months ‐> one every 3 sec

20. Mobile Today
• 5 billion mobile phone users in the world
• Over 100 million iPhone, iPod touch, and iPad users
• iPad: 2,000,000+ in first two months ‐> one every 3 sec
• iPhone users spend 30+ minutes PER DAY in apps

21. Mobile Today
• 5 billion mobile phone users in the world
• Over 100 million iPhone, iPod touch, and iPad users
• iPad: 2,000,000+ in first two months ‐> one every 3 sec
• iPhone users spend 30+ minutes PER DAY in apps
• Google selling 200,000 Android devices a day

22. Mobile Today
• 5 billion mobile phone users in the world
• Over 100 million iPhone, iPod touch, and iPad users
• iPad: 2,000,000+ in first two months ‐> one every 3 sec
• iPhone users spend 30+ minutes PER DAY in apps
• Google selling 200,000 Android devices a day
• By 2013, more people will access internet from mobile
devices than computers

24. DefiniRon of “Mobile” changing

39. Why Apps?

40. Why Apps?

41. Why Apps?
• Focus on a brand

42. Why Apps?
• Focus on a brand
• Web is distracRng

43. Why Apps?
• Focus on a brand
• Web is distracRng
• User experience/interface

44. Why Apps?
• Focus on a brand
• Web is distracRng
• User experience/interface
• More users are “searching” via apps than web

51. What makes a great app?

52. What makes a great app? Design + Interaction

53. What makes a great app? Design + Interaction

54. What makes a great app? Great User-Experience

55. What makes a great app? Great User-Experience

56. What makes a great app? Great UI + Content

57. What makes a great app? Great UI + Content

58. What makes a great app? Native phone features

59. What makes a great app? Native phone features

60. What makes a great app? Automate everyday tasks.

61. What makes a great app? Automate everyday tasks.

64. Highly customizable plaorm

65. Highly customizable plaorm
• Self service

66. Highly customizable plaorm
• Self service
• Customizable modules

67. Highly customizable plaorm
• Self service
• Customizable modules
• Content Management
System

68. Highly customizable plaorm
• Self service
• Customizable modules
• Content Management
System
• Costs about 5% of custom

69. Highly customizable plaorm
• Self service
• Customizable modules
• Content Management
System
• Costs about 5% of custom
• Build once ‐> iPhone,
Android, (soon) Blackberry,
Nokia

70. ExisRng clients
Over 600 apps created for clients across entertainment, including:

71. ExisRng clients
Over 600 apps created for clients across entertainment, including:
• Madonna

72. ExisRng clients
Over 600 apps created for clients across entertainment, including:
• Madonna
• Ashton Kutcher

73. ExisRng clients
Over 600 apps created for clients across entertainment, including:
• Madonna
• Ashton Kutcher
• Taylor Swic

74. ExisRng clients
Over 600 apps created for clients across entertainment, including:
• Madonna
• Ashton Kutcher
• Taylor Swic
• The Doors

75. ExisRng clients
Over 600 apps created for clients across entertainment, including:
• Madonna
• Ashton Kutcher
• Taylor Swic
• The Doors
• Twilight

76. ExisRng clients
Over 600 apps created for clients across entertainment, including:
• Madonna
• Ashton Kutcher
• Taylor Swic
• The Doors
• Twilight
• Golden Globes

77. ExisRng clients
Over 600 apps created for clients outside entertainment, including:

78. ExisRng clients
Over 600 apps created for clients outside entertainment, including:
• Brands

79. ExisRng clients
Over 600 apps created for clients outside entertainment, including:
• Brands
• Churches

80. ExisRng clients
Over 600 apps created for clients outside entertainment, including:
• Brands
• Churches
• Authors

81. ExisRng clients
Over 600 apps created for clients outside entertainment, including:
• Brands
• Churches
• Authors
• Conferences

82. ExisRng clients
Over 600 apps created for clients outside entertainment, including:
• Brands
• Churches
• Authors
• Conferences
• PoliRcians

83. ExisRng clients
Over 600 apps created for clients outside entertainment, including:
• Brands
• Churches
• Authors
• Conferences
• PoliRcians
• Nonprofits

84. ExisRng clients
Over 600 apps created for clients outside entertainment, including:
• Brands
• Churches
• Authors
• Conferences
• PoliRcians
• Nonprofits
• Restaurants

85. ExisRng clients
Over 600 apps created for clients outside entertainment, including:
• Brands
• Churches
• Authors
• Conferences
• PoliRcians
• Nonprofits
• Restaurants
• Hotels

86. ExisRng clients
Over 600 apps created for clients outside entertainment, including:
• Brands
• Churches
• Authors
• Conferences
• PoliRcians
• Nonprofits
• Restaurants
• Hotels
• Wineries

89. PredicRons

91. Augmented reality will become useful.

92. Augmented reality will become useful.

94. Android will be biggest OS this year.

96. Death of the physical book within 5 years.

98. iMode done within 12 months.
x

100. Thank you.
michael@mobileroadie
@msfd / @mobileroadie
hep://road.ie/0thdnh