How to Use Mobile Marketing to Get New Customers                Jamie Turner   Author, Speaker and Mobile Marketing Expert...
Let s Get to Know One Another
Introductions• Co-author of How to  Make Money with Social  Media and Go Mobile • Regular guest on CNN  and HLN on the top...
#1 Best-Selling Mobile Marketing BookDownload your free chapter at 60SecondMarketer.com/GoMobileChapter
Mobile Media Facts and Figures
Mobile Marketing Facts and Figures•  There are 6.8 billion people on   the planet. 4.0 billion own a   mobile phone. Only ...
Mobile Marketing Facts and Figures•  There are 6.8 billion people on   the planet. 4.0 billion own a   mobile phone. Only ...
Mobile Marketing Facts and Figures•  There are 6.8 billion people on   the planet. 4.0 billion own a   mobile phone. Only ...
Mobile Marketing Facts and Figures                                                •  Mobile coupons generate 10           ...
Mobile Marketing Facts and Figures                                                •  Mobile coupons generate 10           ...
Mobile Marketing Facts and Figures                                                •  Mobile coupons generate 10           ...
How Businesses are Using MobileMarketing to Grow Revenues
How Businesses are Using MobileMarketing to Grow Revenues• Mobile Web Sites • Short Message Service (SMS)• Multimedia Mess...
How Businesses are Using MobileMarketing to Grow Revenues     Google    RIM    Apple           Microsoft       39%      20...
How to Set Up a Mobile Website
Mobile Website     Standard   Mobile
Mobile Websites: The Essential Things You Need to Know •  Automated Systems     •  GoDaddy •  Plug-and-Play Systems     • ...
SMS and MMS
Short Message Service• The most common phone-  based activity among U.S. cell  phone users of all ages• Used by American I...
Short Message Service• Text messages are read  within 4 minutes of receipt,  as opposed to 48 hours for  email• 4 billion ...
Mobile Display Ads
Mobile Display Ads• Planned and bought through an  ad agency or via mobile  advertising network• Popular networks include ...
Mobile Display: Targeting Options•  Custom audiences -- TV fans,   telecom switchers, business   travelers, etc.•  Geograp...
Mobile Paid Search
Activities Conducted on Mobile DevicesSource: Kelsey Mobile Market ViewDownload these slides at 60SecondMarketer.com/blog
Is Mobile Paid Search Right for You? • Traditional paid search is   perfect for lead generation, e-   commerce and product...
Mobile Paid Search • Local queries are the norm --   movies, restaurants, bars,   coffee shops, etc. • Click-to-call and c...
Location-Based Marketing:Location-Based Services, Near FieldCommunications, Bluetooth Marketingand Location-Based Advertis...
Location-Based Marketing Overview• Location-Based Services                               •  Bluetooth Marketing• Near Fiel...
Location-Based ServicesDownload these slides at 60SecondMarketer.com/blog
Tips on Using Location-BasedServices• First of all, claim your business• Reward first-time visitors• Change deals often• Pr...
Near Field Communications
Bluetooth Marketing
Location-Based Advertising• Uses Geo-Fencing to figure  out where you are• SMS, display ads and paid  search ads can be tar...
Location-Based Marketing: The Essential Things You Need to Know •  Address consumer    confusion •  Provide clear opt-in  ...
Mobile Apps
Mobile Apps•  A mobile app is not a mobile   website•  An app is a software   program that lives on your   smartphone•  A ...
How Apps Are UsedThe hashtag for today s webinar is #GoMobile
Augmented Reality Apps
How to Develop an App for YourBusiness• For a customized experience,  use a mobile app development  company (Mobilize Worl...
2D Codes
60SecondMarketer.com/ GoMobileChapterThe hashtag for today s webinar is #GoMobile
2D Codes•  2D codes can be used to   deepen relationship with   audience•  Come in many formats: QR   Codes, Datamatrix, E...
2D CodesSource: comScore MobiLens June 2011
2D Codes• 2D codes can drive people to  websites, to phone numbers,  to contact information and  even to text messages
Let s Generate a QR Code
2D Codes
2D Codes
2D CodesDownload these slides at 60SecondMarketer.com/blog
2D Codes
2D Codes
2D Codes
2D Codes
2D Codes
2D Codes
2D Codes
2D Codes
2D Codes
2D Codes
2D Codes
2D Codes    Jamie s Neanderthal       Exhibit Photo
2D Codes    Jamie s Neanderthal Jamie s High School       Exhibit Photo     Yearbook Photo
Google Goggles
Google Googles
Mobile Media Action Plan• Step #1: Mobilize your website• Step #2: Watch how your  competitors are using mobile  media• St...
Mobile Media Action Plan                     • Step #7: Claim your business                       on location-based applic...
Contact MeTo Download:60SecondMarketer.com/blogGoogle Searches:Jamie Turner60 Second MarketerFollow me here:60SecondMarket...
How to Use Mobile Marketing to Get New Customers
How to Use Mobile Marketing to Get New Customers
How to Use Mobile Marketing to Get New Customers
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How to Use Mobile Marketing to Get New Customers

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These slides are part of a webinar Jamie Turner conducted for T-Mobile on Thursday, July 12th.

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How to Use Mobile Marketing to Get New Customers

  1. 1. How to Use Mobile Marketing to Get New Customers Jamie Turner Author, Speaker and Mobile Marketing Expert Follow Jamie on Twitter @AskJamieTurner
  2. 2. Let s Get to Know One Another
  3. 3. Introductions• Co-author of How to Make Money with Social Media and Go Mobile • Regular guest on CNN and HLN on the topic of social media and mobile marketing• Consults with small, As Seen On medium and large corporations
  4. 4. #1 Best-Selling Mobile Marketing BookDownload your free chapter at 60SecondMarketer.com/GoMobileChapter
  5. 5. Mobile Media Facts and Figures
  6. 6. Mobile Marketing Facts and Figures•  There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com)The hashtag for today s webinar is #GoMobile
  7. 7. Mobile Marketing Facts and Figures•  There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com)•  93% of those surveyed have their mobile device within arm s reach 24/7 (Source: Morgan Stanley) The hashtag for today s webinar is #GoMobile
  8. 8. Mobile Marketing Facts and Figures•  There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com)•  93% of those surveyed have their mobile device within arm s reach 24/7 (Source: Morgan Stanley) •  Gartner Group predicts that by 2013 the number one way people will access the internet will be through their mobile devices (Source: Gartner) The hashtag for today s webinar is #GoMobile
  9. 9. Mobile Marketing Facts and Figures •  Mobile coupons generate 10 times the redemption rate of traditional coupons (Source: Borrell Associates)The hashtag for today s webinar is #GoMobile
  10. 10. Mobile Marketing Facts and Figures •  Mobile coupons generate 10 times the redemption rate of traditional coupons (Source: Borrell Associates) •  Google has seen mobile searches grow by more than 400% over the past year (Source: Google)The hashtag for today s webinar is #GoMobile
  11. 11. Mobile Marketing Facts and Figures •  Mobile coupons generate 10 times the redemption rate of traditional coupons (Source: Borrell Associates) •  Google has seen mobile searches grow by more than 400% over the past year (Source: Google) •  Research indicates that if someone leaves home without their wallet, they keep going. If they leave without the mobile device, they turn around (Source: 60SecondMarketer.com)The hashtag for today s webinar is #GoMobile
  12. 12. How Businesses are Using MobileMarketing to Grow Revenues
  13. 13. How Businesses are Using MobileMarketing to Grow Revenues• Mobile Web Sites • Short Message Service (SMS)• Multimedia Message Service (MMS)• Mobile Display Ads• Mobile Paid Search• Location-Based Marketing: LBS, NFC, Bluetooth and LBA• Apps• 2D Codes (QR Codes)
  14. 14. How Businesses are Using MobileMarketing to Grow Revenues Google RIM Apple Microsoft 39% 20% 28% 9% Source: GS Statcounter
  15. 15. How to Set Up a Mobile Website
  16. 16. Mobile Website Standard Mobile
  17. 17. Mobile Websites: The Essential Things You Need to Know •  Automated Systems •  GoDaddy •  Plug-and-Play Systems •  Mobify •  Mobilizer •  HubSpot •  Third party agencies or design firms •  Mobilize Worldwide •  BKVDownload these slides at 60SecondMarketer.com/blog
  18. 18. SMS and MMS
  19. 19. Short Message Service• The most common phone- based activity among U.S. cell phone users of all ages• Used by American Idol, the American Red Cross and others• Used by doctors to remind patients of appointments• Used by airlines to update people on flights
  20. 20. Short Message Service• Text messages are read within 4 minutes of receipt, as opposed to 48 hours for email• 4 billion texts sent daily, compared with 2.9 billion Google searches daily Sources: CTIA.org; Wikipedia
  21. 21. Mobile Display Ads
  22. 22. Mobile Display Ads• Planned and bought through an ad agency or via mobile advertising network• Popular networks include iAd (Apple), Millennial Media (Independent), Ad Mob (Google) and others
  23. 23. Mobile Display: Targeting Options•  Custom audiences -- TV fans, telecom switchers, business travelers, etc.•  Geographic targeting -- Country, City, Neighborhood, etc.•  Demographic targeting•  Time of day targeting•  Advertiser retargeting through pixels or clicker tracking•  Carrier/handset targeting•  Age of device/profileThe hashtag for today s webinar is #GoMobile
  24. 24. Mobile Paid Search
  25. 25. Activities Conducted on Mobile DevicesSource: Kelsey Mobile Market ViewDownload these slides at 60SecondMarketer.com/blog
  26. 26. Is Mobile Paid Search Right for You? • Traditional paid search is perfect for lead generation, e- commerce and products that require in-depth research • Mobile paid search is perfect for quick information on low- consideration products or services • 70% of searchers complete their task within 1 hour, compared with 30% for desktop (MobileMarketer)
  27. 27. Mobile Paid Search • Local queries are the norm -- movies, restaurants, bars, coffee shops, etc. • Click-to-call and click-to-map are important • Voice search is now available for all major search engines • 60 Second Marketer comes up as 62nd Marketer
  28. 28. Location-Based Marketing:Location-Based Services, Near FieldCommunications, Bluetooth Marketingand Location-Based Advertising
  29. 29. Location-Based Marketing Overview• Location-Based Services •  Bluetooth Marketing• Near Field Communications •  Location-Based Advertising
  30. 30. Location-Based ServicesDownload these slides at 60SecondMarketer.com/blog
  31. 31. Tips on Using Location-BasedServices• First of all, claim your business• Reward first-time visitors• Change deals often• Promote group check-ins. The more in a group, the better the deal• Interact with customers. Make them accomplish a small task (Origami napkin) to redeem• Promote to those checking-in nearby
  32. 32. Near Field Communications
  33. 33. Bluetooth Marketing
  34. 34. Location-Based Advertising• Uses Geo-Fencing to figure out where you are• SMS, display ads and paid search ads can be targeted by location• Subway in the U.K. used location-based SMS to provide discounts to customers who walked by their store
  35. 35. Location-Based Marketing: The Essential Things You Need to Know •  Address consumer confusion •  Provide clear opt-in instructions •  Explain what to expect •  Test the campaign before deploying •  Make it worth their whileDownload these slides at 60SecondMarketer.com/blog
  36. 36. Mobile Apps
  37. 37. Mobile Apps•  A mobile app is not a mobile website•  An app is a software program that lives on your smartphone•  A mobile website is a website that lives on a server in the cloud
  38. 38. How Apps Are UsedThe hashtag for today s webinar is #GoMobile
  39. 39. Augmented Reality Apps
  40. 40. How to Develop an App for YourBusiness• For a customized experience, use a mobile app development company (Mobilize Worldwide)• For a plug-and-play experience, use ShoutEm, MobileRoadie, AppMakr, GENWI, Mippin, MobBase, MobiCart, MyAppBuilder or RunRev
  41. 41. 2D Codes
  42. 42. 60SecondMarketer.com/ GoMobileChapterThe hashtag for today s webinar is #GoMobile
  43. 43. 2D Codes•  2D codes can be used to deepen relationship with audience•  Come in many formats: QR Codes, Datamatrix, EZ Code, Microsoft Tag, SPARQCode and ScanLife•  2D code reader can be downloaded from SPARQ.itDownload these slides at 60SecondMarketer.com/blog
  44. 44. 2D CodesSource: comScore MobiLens June 2011
  45. 45. 2D Codes• 2D codes can drive people to websites, to phone numbers, to contact information and even to text messages
  46. 46. Let s Generate a QR Code
  47. 47. 2D Codes
  48. 48. 2D Codes
  49. 49. 2D CodesDownload these slides at 60SecondMarketer.com/blog
  50. 50. 2D Codes
  51. 51. 2D Codes
  52. 52. 2D Codes
  53. 53. 2D Codes
  54. 54. 2D Codes
  55. 55. 2D Codes
  56. 56. 2D Codes
  57. 57. 2D Codes
  58. 58. 2D Codes
  59. 59. 2D Codes
  60. 60. 2D Codes
  61. 61. 2D Codes Jamie s Neanderthal Exhibit Photo
  62. 62. 2D Codes Jamie s Neanderthal Jamie s High School Exhibit Photo Yearbook Photo
  63. 63. Google Goggles
  64. 64. Google Googles
  65. 65. Mobile Media Action Plan• Step #1: Mobilize your website• Step #2: Watch how your competitors are using mobile media• Step #3: Start using mobile media yourself• Step #4: Set your Google Alerts for Mobile Marketing • Step #5: Create a 2D or QR code promotion• Step #6: Run a mobile ad campaign
  66. 66. Mobile Media Action Plan • Step #7: Claim your business on location-based applications • Step #8: Design an iPhone or a Smart Phone app • Step #9: Integrate your mobile campaign into the rest of your campaign • Step #10: Test your way into success
  67. 67. Contact MeTo Download:60SecondMarketer.com/blogGoogle Searches:Jamie Turner60 Second MarketerFollow me here:60SecondMarketer.com/blog@AskJamieTurnerContact me:Jamie.Turner@60SecondMarketer.com678-313-3472

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