Brock Batten, Co-Founder/Creative Director
Mobile Roadie is the largest self-service mobile app platform in theworld.
Anyone, with no tech knowledge, can create a beautiful         iPhone or Android app in minutes.
Pro Sports customers...
Technology Partners Extensive support and tools for existing technologies.
Mobile Roadie’s Global PresenceUS HQ             UK & Ireland   Turkey        JapanLos Angeles, CA   London         Istanb...
Mobile Today
Mobile Today• 5 billion users
Mobile Today• 5 billion users• Over 150 million iOS
Mobile Today• 5 billion users• Over 150 million iOS• Android biggest OS (350,000+ new users/day)
Mobile Today•   5 billion users•   Over 150 million iOS•   Android biggest OS (350,000+ new users/day)•   iPad 1: 2,000,00...
Mobile Today•   5 billion users•   Over 150 million iOS•   Android biggest OS (350,000+ new users/day)•   iPad 1: 2,000,00...
Mobile Today•   5 billion users•   Over 150 million iOS•   Android biggest OS (350,000+ new users/day)•   iPad 1: 2,000,00...
Mobile Today• 5 billion users• Over 150 million iOS• Android biggest OS (350,000+ new users/day)• iPad 1: 2,000,000+ in fi...
7 billion
77%Have mobile devices as of end of 2010 (or 5.5 billion)
(Source: motorolaconf, August 2010)
4
births
a
second(Source: motorolaconf, August 2010)
4
births
a
second39
mobile
phones
sold
a
second(Source: motorolaconf, August 2010)
22% of all these mobile devices are smartphones...        (Smartphone sales rose 72% in 2010)
50% of all mobile internet traffic comes             from APPS.
95% of you will check your smartphone   at least twice while I’m talking.
The other 5% will want to.
We live in a two screen world.
What exactly is an app?
Users are focused in the app around  a more immersive experience.
Facebook:Over 250M users access via mobile devices.     These users are twice as active as            non-mobile users.
PayPal Mobile increasing from $25M in 2008            to $500M in 2010.
Square: Processing $3M+ per day     in mobile transactions
• $2 billion mobile $ in 2010
• $2 billion mobile $ in 2010• 70% via app, 30% via mobile web (+$800M)
• $2 billion mobile $ in 2010• 70% via app, 30% via mobile web (+$800M)• iPhone users = $65/week average
• $2 billion mobile $ in 2010• 70% via app, 30% via mobile web (+$800M)• iPhone users = $65/week average• iPad users = $85...
• $2 billion mobile $ in 2010• 70% via app, 30% via mobile web (+$800M)• iPhone users = $65/week average• iPad users = $85...
Linkin Park had 2x transaction conversions in app        than web — with same products.
Linkin Park had 2x transaction conversions in app        than web — with same products.   Highest conversion % on iPhone, ...
Beyond ContentHow are our customers engaging their audiences            through mobile apps?
The Fort app was THE essential way to keep track of    everything going on during the 4-day event.Mobile Roadie produced t...
Cirque de Soleil and The Beatles are collaborating through their             app on a “Las Vegas scavenger hunt.”“Locked” ...
Take That has debuted their last videos exclusively in their iPhone app.     The app is also featured at over 300 mobile r...
DATA =Added value thru real-time,location-based engagement.
Capitalize on our new, A.D.D.  geo-social hyper-reality.
brock@mobileroadie.com    @brocksteady
MoRo Harvard Presentation
MoRo Harvard Presentation
MoRo Harvard Presentation
MoRo Harvard Presentation
MoRo Harvard Presentation
MoRo Harvard Presentation
MoRo Harvard Presentation
MoRo Harvard Presentation
MoRo Harvard Presentation
MoRo Harvard Presentation
MoRo Harvard Presentation
MoRo Harvard Presentation
MoRo Harvard Presentation
MoRo Harvard Presentation
MoRo Harvard Presentation
MoRo Harvard Presentation
MoRo Harvard Presentation
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MoRo Harvard Presentation

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Presentation delivered by Mobile Roadie co-founder Brock Batten at Harvard University, May 2011.

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  • MoRo Harvard Presentation

    1. 1. Brock Batten, Co-Founder/Creative Director
    2. 2. Mobile Roadie is the largest self-service mobile app platform in theworld.
    3. 3. Anyone, with no tech knowledge, can create a beautiful iPhone or Android app in minutes.
    4. 4. Pro Sports customers...
    5. 5. Technology Partners Extensive support and tools for existing technologies.
    6. 6. Mobile Roadie’s Global PresenceUS HQ UK & Ireland Turkey JapanLos Angeles, CA London Istanbul TokyoCanada Germany Middle East AustraliaToronto Frankfurt Dubai MelbourneBrazil France ChinaRio de Janeiro Paris Shanghai Spain Barcelona Italy Milan
    7. 7. Mobile Today
    8. 8. Mobile Today• 5 billion users
    9. 9. Mobile Today• 5 billion users• Over 150 million iOS
    10. 10. Mobile Today• 5 billion users• Over 150 million iOS• Android biggest OS (350,000+ new users/day)
    11. 11. Mobile Today• 5 billion users• Over 150 million iOS• Android biggest OS (350,000+ new users/day)• iPad 1: 2,000,000+ in first 2 months -> one every 3 sec
    12. 12. Mobile Today• 5 billion users• Over 150 million iOS• Android biggest OS (350,000+ new users/day)• iPad 1: 2,000,000+ in first 2 months -> one every 3 sec• iPhone users spend 45+ minutes PER DAY in apps
    13. 13. Mobile Today• 5 billion users• Over 150 million iOS• Android biggest OS (350,000+ new users/day)• iPad 1: 2,000,000+ in first 2 months -> one every 3 sec• iPhone users spend 45+ minutes PER DAY in apps• By 2013, more people will access internet from mobile devices than computers
    14. 14. Mobile Today• 5 billion users• Over 150 million iOS• Android biggest OS (350,000+ new users/day)• iPad 1: 2,000,000+ in first 2 months -> one every 3 sec• iPhone users spend 45+ minutes PER DAY in apps• By 2013, more people will access internet from mobile devices than computers• Average iPhone user install 88 apps
    15. 15. 7 billion
    16. 16. 77%Have mobile devices as of end of 2010 (or 5.5 billion)
    17. 17. (Source: motorolaconf, August 2010)
    18. 18. 4
births
a
second(Source: motorolaconf, August 2010)
    19. 19. 4
births
a
second39
mobile
phones
sold
a
second(Source: motorolaconf, August 2010)
    20. 20. 22% of all these mobile devices are smartphones... (Smartphone sales rose 72% in 2010)
    21. 21. 50% of all mobile internet traffic comes from APPS.
    22. 22. 95% of you will check your smartphone at least twice while I’m talking.
    23. 23. The other 5% will want to.
    24. 24. We live in a two screen world.
    25. 25. What exactly is an app?
    26. 26. Users are focused in the app around a more immersive experience.
    27. 27. Facebook:Over 250M users access via mobile devices. These users are twice as active as non-mobile users.
    28. 28. PayPal Mobile increasing from $25M in 2008 to $500M in 2010.
    29. 29. Square: Processing $3M+ per day in mobile transactions
    30. 30. • $2 billion mobile $ in 2010
    31. 31. • $2 billion mobile $ in 2010• 70% via app, 30% via mobile web (+$800M)
    32. 32. • $2 billion mobile $ in 2010• 70% via app, 30% via mobile web (+$800M)• iPhone users = $65/week average
    33. 33. • $2 billion mobile $ in 2010• 70% via app, 30% via mobile web (+$800M)• iPhone users = $65/week average• iPad users = $85/week average
    34. 34. • $2 billion mobile $ in 2010• 70% via app, 30% via mobile web (+$800M)• iPhone users = $65/week average• iPad users = $85/week average• Average spend 50% higher on mobile than web
    35. 35. Linkin Park had 2x transaction conversions in app than web — with same products.
    36. 36. Linkin Park had 2x transaction conversions in app than web — with same products. Highest conversion % on iPhone, BlackBerry saw ZERO conversions (on 9,000+ clicks).
    37. 37. Beyond ContentHow are our customers engaging their audiences through mobile apps?
    38. 38. The Fort app was THE essential way to keep track of everything going on during the 4-day event.Mobile Roadie produced the daily in-app contest with prizes from Converse, New Era, TDK, and more — rewarding users for downloading and engaging through their iPhones.
    39. 39. Cirque de Soleil and The Beatles are collaborating through their app on a “Las Vegas scavenger hunt.”“Locked” media within the app can be discovered by fans around Las Vegas, and they will be rewarded once they check-in (via the app) at live show.
    40. 40. Take That has debuted their last videos exclusively in their iPhone app. The app is also featured at over 300 mobile retailers in the UK and is a centerpiece of the fan experience at their sold out tour this summer.
    41. 41. DATA =Added value thru real-time,location-based engagement.
    42. 42. Capitalize on our new, A.D.D. geo-social hyper-reality.
    43. 43. brock@mobileroadie.com @brocksteady

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