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Hub forum 2010

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Michael Schneider's keynote from HUB Forum 2010 in Paris.

Published in: Technology
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Hub forum 2010

  1. 1. Branding in a mobile world Michael Schneider CEO
  2. 2. Mobile
is
cri+cal
for
branding
because:
  3. 3. Mobile
is
cri+cal
for
branding
because: • Inexpensive
  4. 4. Mobile
is
cri+cal
for
branding
because: • Inexpensive • Always
on
  5. 5. Mobile
is
cri+cal
for
branding
because: • Inexpensive • Always
on • Always
with
you
  6. 6. Mobile
is
cri+cal
for
branding
because: • Inexpensive • Always
on • Always
with
you • Knows
where
you
are
  7. 7. Mobile
is
cri+cal
for
branding
because: • Inexpensive • Always
on • Always
with
you • Knows
where
you
are • Your
companion
  8. 8. We
use
mobiles
while
we... Talk on phone Wait in line Eat dinner Talk to a friend On a plane Business meeting On a train Watch TV Driving (bad!) Walk Watch a concert
  9. 9. Apps
at
the
center
of
branding
strategies:
  10. 10. Apps
at
the
center
of
branding
strategies: • Focus
on
a
brand
  11. 11. Apps
at
the
center
of
branding
strategies: • Focus
on
a
brand • Web
is
distrac+ng
  12. 12. Apps
at
the
center
of
branding
strategies: • Focus
on
a
brand • Web
is
distrac+ng • User
experience/interface
  13. 13. Apps
at
the
center
of
branding
strategies: • Focus
on
a
brand • Web
is
distrac+ng • User
experience/interface • More
users
are
“searching”
via
apps
than
web
  14. 14. What
makes
a
great
app?
  15. 15. 1 / What makes a great app? Great User-Experience.
  16. 16. 1 / What makes a great app? Great User-Experience.
  17. 17. 2 / What makes a great app? Great UI + Content.
  18. 18. 2 / What makes a great app? Great UI + Content.
  19. 19. 3 / What makes a great app? Use Push Notifications.
  20. 20. 4 / What makes a great app? Use location, reward users.
  21. 21. 5 / What makes a great app? Automate everyday tasks.
  22. 22. 5 / What makes a great app? Automate everyday tasks.
  23. 23. 6 / What makes a great app? Multiple platforms.
  24. 24. Business
models that
work
in
mobile.
  25. 25. Taylor Swift - mCommerce (road.ie/taylor-swift)
  26. 26. Miami Dolphins - Sponsorship (road.ie/dolphins-app)
  27. 27. Miami Dolphins - Sponsorship (road.ie/dolphins-app)
  28. 28. Wynn - Exclusive deals (road.ie/wynn)
  29. 29. Games
  30. 30. To
sum
it
up..
  31. 31. http://road.ie/ngx4nj THANK YOU michael@mobileroadie.com | @msfd | @mobileroadie

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