Mobile = Opportunity
Perfect Business 2010


Michael Schneider
CEO
Mobile
is:
Mobile
is:
• Inexpensive
Mobile
is:
• Inexpensive
• Always
on
Mobile
is:
• Inexpensive
• Always
on
• Always
with
you
Mobile
is:
• Inexpensive
• Always
on
• Always
with
you
• Knows
where
you
are
Mobile
is:
• Inexpensive
• Always
on
• Always
with
you
• Knows
where
you
are
• Your
companion
(Source: motorolaconf, August 2010)
4
births
a
second




(Source: motorolaconf, August 2010)
4
births
a
second

39
mobile
phones
sold
a
second



(Source: motorolaconf, August 2010)
We
use
mobiles
while
we...
  Talk on phone
                   Wait in line
 Eat dinner
                     Talk to a frie...
Mobile
is
the
fastest
moving

   industry
in
history.
January, 2009




4.2 billion mobile phones
January, 2009




4.2 billion mobile phones
January, 2009               October, 2010




4.2 billion mobile phones   5+ billion mobile phones
January, 2009                     October, 2010




                            20%
4.2 billion mobile phones         5+ b...
Mobile
Today
Mobile
Today
• 5
billion
mobile
phone
users
in
the
world
Mobile
Today
• 5
billion
mobile
phone
users
in
the
world
• Over
120
million
iPhone,
iPod
touch,
and
iPad
users
Mobile
Today
• 5
billion
mobile
phone
users
in
the
world
• Over
120
million
iPhone,
iPod
touch,
and
iPad
users
• iPad:
2,0...
Mobile
Today
• 5
billion
mobile
phone
users
in
the
world
• Over
120
million
iPhone,
iPod
touch,
and
iPad
users
• iPad:
2,0...
Mobile
Today
• 5
billion
mobile
phone
users
in
the
world
• Over
120
million
iPhone,
iPod
touch,
and
iPad
users
• iPad:
2,0...
Mobile
Today
• 5
billion
mobile
phone
users
in
the
world
• Over
120
million
iPhone,
iPod
touch,
and
iPad
users
• iPad:
2,0...
DefiniTon
of
“Mobile”
changing
Smartphones
$99
‐
$299
$99
‐
$299

•18% market share worldwide
$99
‐
$299

•18% market share worldwide
•40M smartphones projected for 2011
$99
‐
$299

•18% market share worldwide
•40M smartphones projected for 2011
•1 operating system, OS fragmentation
$99
‐
$299

•18% market share worldwide
•40M smartphones projected for 2011
•1 operating system, OS fragmentation
•80,000 ...
$99
‐
$299

•18% market share worldwide
•40M smartphones projected for 2011
•1 operating system, OS fragmentation
•80,000 ...
$99
‐
$299

•18% market share worldwide
•40M smartphones projected for 2011
•1 operating system, OS fragmentation
•80,000 ...
Blackberry
‐
Free
‐
$299
Blackberry
‐
Free
‐
$299

•6 models
Blackberry
‐
Free
‐
$299

•6 models
•70 countries
Blackberry
‐
Free
‐
$299

•6 models
•70 countries
•10,000+ apps
Blackberry
‐
Free
‐
$299

•6 models
•70 countries
•10,000+ apps
•1.5M daily app downloads
Blackberry
‐
Free
‐
$299

•6 models
•70 countries
•10,000+ apps
•1.5M daily app downloads
•18% global market share
iPhone
‐
$99
‐
$299
iPhone
‐
$99
‐
$299

•120MM iOS devices
iPhone
‐
$99
‐
$299

•120MM iOS devices
•91 countries
iPhone
‐
$99
‐
$299

•120MM iOS devices
•91 countries
•250,000+ apps
iPhone
‐
$99
‐
$299

•120MM iOS devices
•91 countries
•250,000+ apps
•17M daily app downloads
iPhone
‐
$99
‐
$299

•120MM iOS devices
•91 countries
•250,000+ apps
•17M daily app downloads
•16% global market share
 (S...
Free
‐
$299
Free
‐
$299

•309! current models
Free
‐
$299

•309! current models
•40% market share worldwide
Free
‐
$299

•309! current models
•40% market share worldwide
•50M smartphones projected for 2011
Free
‐
$299

•309! current models
•40% market share worldwide
•50M smartphones projected for 2011
•4 operating systems
Free
‐
$299

•309! current models
•40% market share worldwide
•50M smartphones projected for 2011
•4 operating systems
•2....
Free
‐
$299

•309! current models
•40% market share worldwide
•50M smartphones projected for 2011
•4 operating systems
•2....
Free
‐
$299

•309! current models
•40% market share worldwide
•50M smartphones projected for 2011
•4 operating systems
•2....
Palm
Pre
‐
~$150
Palm
Pre
‐
~$150

•Less than 1M sold
Palm
Pre
‐
~$150

•Less than 1M sold
•Owned by HP now
Windows
Phone
7



Launching
Oct
2010
Apps
at
the
center:
Apps
at
the
center:

• Focus
on
a
brand
Apps
at
the
center:

• Focus
on
a
brand
• Web
is
distracTng
Apps
at
the
center:

• Focus
on
a
brand
• Web
is
distracTng
• User
experience/interface
Apps
at
the
center:

• Focus
on
a
brand
• Web
is
distracTng
• User
experience/interface
• More
users
are
“searching”
via
a...
What
makes
a
great
app?
What makes a great app? Design + Interaction
What makes a great app? Design + Interaction
What makes a great app? Great User-Experience
What makes a great app? Great User-Experience
What makes a great app? Great UI + Content
What makes a great app? Great UI + Content
What makes a great app? Native phone features
What makes a great app? Native phone features
What makes a great app? Automate everyday tasks.
What makes a great app? Automate everyday tasks.
Mobile
apps
account
for
50%
of

  all
mobile
internet
traffic.
          (Source: Zokem, September 2010)
Tablets
Available    Rumored/
 Today      Coming
soon
Available    Rumored/
 Today      Coming
soon
Available    Rumored/
 Today      Coming
soon
Dell
Streak
‐
$549
joojoo
‐
$499
Archos
7
‐
$249
Archos
9
‐
$399
Galaxy
Tab
‐
$799
OpTmus
‐
~€499
Adam
Tablet
‐
Unknown
Unknown
?

HP
Slate
‐
~$500
India
Gov’t
Tablet
‐
$35
PlayBook
‐
Unknown
iPad
‐
$499
iPad
‐
$499


•$2B last quarter
iPad
‐
$499


•$2B last quarter
•84% of market
iPad
‐
$499


•$2B last quarter
•84% of market
•91% satisfaction rate
 (Source: ChangeWave Research, May 2010)
(Source: iSuppli, August 25, 2010)
50
million
tablets
will
be
sold
in
2011.
     (Source: Bloomberg)
Business
models
that
work
on
mobile
Taylor Swift - mCommerce (road.ie/taylor-swift)
PayPal
Mobile
increasing
from

$25M
in
2008
to
$500M
in
2010
                        (Source: xchat, October 2010)
Miami Dolphins - Sponsorship (road.ie/dolphins-app)
Miami Dolphins - Sponsorship (road.ie/dolphins-app)
(Source: aimgroup.com, September 2010)
•$1.5
billion
mobile
$
in
2010




 (Source: aimgroup.com, September 2010)
•$1.5
billion
mobile
$
in
2010
•70%
via
app,
30%
via
mobile
web




 (Source: aimgroup.com, September 2010)
•$1.5
billion
mobile
$
in
2010
•70%
via
app,
30%
via
mobile
web
•iPhone
users
=
$65/week
average



 (Source: aimgroup.com...
•$1.5
billion
mobile
$
in
2010
•70%
via
app,
30%
via
mobile
web
•iPhone
users
=
$65/week
average
•iPad
users
=
$85/week
av...
•$1.5
billion
mobile
$
in
2010
•70%
via
app,
30%
via
mobile
web
•iPhone
users
=
$65/week
average
•iPad
users
=
$85/week
av...
Wynn - Exclusive deals (road.ie/wynn)
Advertising
Advertising
Paywalls (maybe)
Paywalls (maybe)
Paywalls (maybe)
Games
What
should
an
app
cost?
Custom

  vs

Plalorm
Highly
customizable
plalorm
Highly
customizable
plalorm
• Self
service
Highly
customizable
plalorm
• Self
service
• Customizable
modules
Highly
customizable
plalorm
• Self
service
• Customizable
modules
• Content
Management
System
Highly
customizable
plalorm
• Self
service
• Customizable
modules
• Content
Management
System
• Costs
about
5%
of
custom
Highly
customizable
plalorm
• Self
service
• Customizable
modules
• Content
Management
System
• Costs
about
5%
of
custom
•...
ExisTng
clients
Over 800 apps created for clients across entertainment, including:
ExisTng
clients
Over 800 apps created for clients across entertainment, including:

      • Madonna
ExisTng
clients
Over 800 apps created for clients across entertainment, including:

      • Madonna
      • Ashton
Kutcher
ExisTng
clients
Over 800 apps created for clients across entertainment, including:

      • Madonna
      • Ashton
Kutcher...
ExisTng
clients
Over 800 apps created for clients across entertainment, including:

      • Madonna
      • Ashton
Kutcher...
ExisTng
clients
Over 800 apps created for clients across entertainment, including:

      • Madonna
      • Ashton
Kutcher...
ExisTng
clients
Over 800 apps created for clients across entertainment, including:

      • Madonna
      • Ashton
Kutcher...
ExisTng
clients
Over 800 apps created for clients outside entertainment, including:
ExisTng
clients
Over 800 apps created for clients outside entertainment, including:

      • Brands
ExisTng
clients
Over 800 apps created for clients outside entertainment, including:

      • Brands
      • Churches
ExisTng
clients
Over 800 apps created for clients outside entertainment, including:

      • Brands
      • Churches
     ...
ExisTng
clients
Over 800 apps created for clients outside entertainment, including:

      • Brands
      • Churches
     ...
ExisTng
clients
Over 800 apps created for clients outside entertainment, including:

      • Brands
      • Churches
     ...
ExisTng
clients
Over 800 apps created for clients outside entertainment, including:

      • Brands
      • Churches
     ...
ExisTng
clients
Over 800 apps created for clients outside entertainment, including:

      • Brands
      • Churches
     ...
ExisTng
clients
Over 800 apps created for clients outside entertainment, including:

      • Brands
      • Churches
     ...
ExisTng
clients
Over 800 apps created for clients outside entertainment, including:

      • Brands
      • Churches
     ...
PredicTons
Mobile
tech
on
the
up
Mobile
tech
on
the
up
• Smartphones
Mobile
tech
on
the
up
• Smartphones
• Tablets
Mobile
tech
on
the
up
• Smartphones
• Tablets
• Apps
+
mobile
opTmized
websites
Mobile
tech
on
the
up
• Smartphones
• Tablets
• Apps
+
mobile
opTmized
websites
• Physical/digital
connecTons
(ex.
airport...
Mobile
tech
on
the
up
• Smartphones
• Tablets
• Apps
+
mobile
opTmized
websites
• Physical/digital
connecTons
(ex.
airport...
Mobile
tech
on
the
up
• Smartphones
• Tablets
• Apps
+
mobile
opTmized
websites
• Physical/digital
connecTons
(ex.
airport...
Mobile
tech
on
the
down
Mobile
tech
on
the
down
• Feature
phones
Mobile
tech
on
the
down
• Feature
phones
• Proprietary
operaTng
systems
Mobile
tech
on
the
down
• Feature
phones
• Proprietary
operaTng
systems
• iMode
(Japan)
Mobile
tech
on
the
down
• Feature
phones
• Proprietary
operaTng
systems
• iMode
(Japan)
• Symbian,
Windows
6.5,
Palm
Stuff
that
has
to
change
Stuff
that
has
to
change
• Too
many
operaTng
systems
Stuff
that
has
to
change
• Too
many
operaTng
systems
• OS
fragmentaTon
Stuff
that
has
to
change
• Too
many
operaTng
systems
• OS
fragmentaTon
• InternaTonal
data
rates
Stuff
that
has
to
change
• Too
many
operaTng
systems
• OS
fragmentaTon
• InternaTonal
data
rates
• Carrier
billing
Stuff
that
has
to
change
• Too
many
operaTng
systems
• OS
fragmentaTon
• InternaTonal
data
rates
• Carrier
billing
• Carrie...
Stuff
that
has
to
change
• Too
many
operaTng
systems
• OS
fragmentaTon
• InternaTonal
data
rates
• Carrier
billing
• Carrie...
Augmented
reality
will
become
useful.
Augmented
reality
will
become
useful.
Android
will
be
biggest
OS
in
2011.
Death
of
the
physical
book
within
5
years.
What
should
you
do
next?
What
should
you
do
next?
• Mobile
opTmize
your
website,
esp
ecommerce
What
should
you
do
next?
• Mobile
opTmize
your
website,
esp
ecommerce
• Build
an
app
if
you’re
D2C
What
should
you
do
next?
• Mobile
opTmize
your
website,
esp
ecommerce
• Build
an
app
if
you’re
D2C
• Use
the
tech
yourself
What
should
you
do
next?
• Mobile
opTmize
your
website,
esp
ecommerce
• Build
an
app
if
you’re
D2C
• Use
the
tech
yourself...
What
should
you
do
next?
• Mobile
opTmize
your
website,
esp
ecommerce
• Build
an
app
if
you’re
D2C
• Use
the
tech
yourself...
THANK YOU




michael@mobileroadie.com | @msfd | @mobileroadie
THANK YOU




michael@mobileroadie.com | @msfd | @mobileroadie




             Questions?
Perfect pitch 2010
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  • Perfect pitch 2010

    1. 1. Mobile = Opportunity Perfect Business 2010 Michael Schneider CEO
    2. 2. Mobile
is:
    3. 3. Mobile
is: • Inexpensive
    4. 4. Mobile
is: • Inexpensive • Always
on
    5. 5. Mobile
is: • Inexpensive • Always
on • Always
with
you
    6. 6. Mobile
is: • Inexpensive • Always
on • Always
with
you • Knows
where
you
are
    7. 7. Mobile
is: • Inexpensive • Always
on • Always
with
you • Knows
where
you
are • Your
companion
    8. 8. (Source: motorolaconf, August 2010)
    9. 9. 4
births
a
second (Source: motorolaconf, August 2010)
    10. 10. 4
births
a
second 39
mobile
phones
sold
a
second (Source: motorolaconf, August 2010)
    11. 11. We
use
mobiles
while
we... Talk on phone Wait in line Eat dinner Talk to a friend On a plane Business meeting On a train Watch TV Driving (bad!) Walk Watch a concert
    12. 12. Mobile
is
the
fastest
moving
 industry
in
history.
    13. 13. January, 2009 4.2 billion mobile phones
    14. 14. January, 2009 4.2 billion mobile phones
    15. 15. January, 2009 October, 2010 4.2 billion mobile phones 5+ billion mobile phones
    16. 16. January, 2009 October, 2010 20% 4.2 billion mobile phones 5+ billion mobile phones
    17. 17. Mobile
Today
    18. 18. Mobile
Today • 5
billion
mobile
phone
users
in
the
world
    19. 19. Mobile
Today • 5
billion
mobile
phone
users
in
the
world • Over
120
million
iPhone,
iPod
touch,
and
iPad
users
    20. 20. Mobile
Today • 5
billion
mobile
phone
users
in
the
world • Over
120
million
iPhone,
iPod
touch,
and
iPad
users • iPad:
2,000,000+
in
first
two
months
‐>
one
every
3
sec
    21. 21. Mobile
Today • 5
billion
mobile
phone
users
in
the
world • Over
120
million
iPhone,
iPod
touch,
and
iPad
users • iPad:
2,000,000+
in
first
two
months
‐>
one
every
3
sec • iPhone
users
spend
30+
minutes
PER
DAY
in
apps
    22. 22. Mobile
Today • 5
billion
mobile
phone
users
in
the
world • Over
120
million
iPhone,
iPod
touch,
and
iPad
users • iPad:
2,000,000+
in
first
two
months
‐>
one
every
3
sec • iPhone
users
spend
30+
minutes
PER
DAY
in
apps • Google
selling
200,000
Android
devices
a
day
    23. 23. Mobile
Today • 5
billion
mobile
phone
users
in
the
world • Over
120
million
iPhone,
iPod
touch,
and
iPad
users • iPad:
2,000,000+
in
first
two
months
‐>
one
every
3
sec • iPhone
users
spend
30+
minutes
PER
DAY
in
apps • Google
selling
200,000
Android
devices
a
day • By
2013,
more
people
will
access
internet
from
mobile
devices
 than
computers
    24. 24. DefiniTon
of
“Mobile”
changing
    25. 25. Smartphones
    26. 26. $99
‐
$299
    27. 27. $99
‐
$299 •18% market share worldwide
    28. 28. $99
‐
$299 •18% market share worldwide •40M smartphones projected for 2011
    29. 29. $99
‐
$299 •18% market share worldwide •40M smartphones projected for 2011 •1 operating system, OS fragmentation
    30. 30. $99
‐
$299 •18% market share worldwide •40M smartphones projected for 2011 •1 operating system, OS fragmentation •80,000 total apps
    31. 31. $99
‐
$299 •18% market share worldwide •40M smartphones projected for 2011 •1 operating system, OS fragmentation •80,000 total apps •29 countries
    32. 32. $99
‐
$299 •18% market share worldwide •40M smartphones projected for 2011 •1 operating system, OS fragmentation •80,000 total apps •29 countries •Will be biggest in next 12-24 months (Source: Gartner, August 2010)
    33. 33. Blackberry
‐
Free
‐
$299
    34. 34. Blackberry
‐
Free
‐
$299 •6 models
    35. 35. Blackberry
‐
Free
‐
$299 •6 models •70 countries
    36. 36. Blackberry
‐
Free
‐
$299 •6 models •70 countries •10,000+ apps
    37. 37. Blackberry
‐
Free
‐
$299 •6 models •70 countries •10,000+ apps •1.5M daily app downloads
    38. 38. Blackberry
‐
Free
‐
$299 •6 models •70 countries •10,000+ apps •1.5M daily app downloads •18% global market share
    39. 39. iPhone
‐
$99
‐
$299
    40. 40. iPhone
‐
$99
‐
$299 •120MM iOS devices
    41. 41. iPhone
‐
$99
‐
$299 •120MM iOS devices •91 countries
    42. 42. iPhone
‐
$99
‐
$299 •120MM iOS devices •91 countries •250,000+ apps
    43. 43. iPhone
‐
$99
‐
$299 •120MM iOS devices •91 countries •250,000+ apps •17M daily app downloads
    44. 44. iPhone
‐
$99
‐
$299 •120MM iOS devices •91 countries •250,000+ apps •17M daily app downloads •16% global market share (Source: Steve Jobs, September 2010)
    45. 45. Free
‐
$299
    46. 46. Free
‐
$299 •309! current models
    47. 47. Free
‐
$299 •309! current models •40% market share worldwide
    48. 48. Free
‐
$299 •309! current models •40% market share worldwide •50M smartphones projected for 2011
    49. 49. Free
‐
$299 •309! current models •40% market share worldwide •50M smartphones projected for 2011 •4 operating systems
    50. 50. Free
‐
$299 •309! current models •40% market share worldwide •50M smartphones projected for 2011 •4 operating systems •2.3M daily app downloads
    51. 51. Free
‐
$299 •309! current models •40% market share worldwide •50M smartphones projected for 2011 •4 operating systems •2.3M daily app downloads •190 countries
    52. 52. Free
‐
$299 •309! current models •40% market share worldwide •50M smartphones projected for 2011 •4 operating systems •2.3M daily app downloads •190 countries •Non existent in the US (Source: Gartner, August 2010)
    53. 53. Palm
Pre
‐
~$150
    54. 54. Palm
Pre
‐
~$150 •Less than 1M sold
    55. 55. Palm
Pre
‐
~$150 •Less than 1M sold •Owned by HP now
    56. 56. Windows
Phone
7 Launching
Oct
2010
    57. 57. Apps
at
the
center:
    58. 58. Apps
at
the
center: • Focus
on
a
brand
    59. 59. Apps
at
the
center: • Focus
on
a
brand • Web
is
distracTng
    60. 60. Apps
at
the
center: • Focus
on
a
brand • Web
is
distracTng • User
experience/interface
    61. 61. Apps
at
the
center: • Focus
on
a
brand • Web
is
distracTng • User
experience/interface • More
users
are
“searching”
via
apps
than
web
    62. 62. What
makes
a
great
app?
    63. 63. What makes a great app? Design + Interaction
    64. 64. What makes a great app? Design + Interaction
    65. 65. What makes a great app? Great User-Experience
    66. 66. What makes a great app? Great User-Experience
    67. 67. What makes a great app? Great UI + Content
    68. 68. What makes a great app? Great UI + Content
    69. 69. What makes a great app? Native phone features
    70. 70. What makes a great app? Native phone features
    71. 71. What makes a great app? Automate everyday tasks.
    72. 72. What makes a great app? Automate everyday tasks.
    73. 73. Mobile
apps
account
for
50%
of
 all
mobile
internet
traffic. (Source: Zokem, September 2010)
    74. 74. Tablets
    75. 75. Available Rumored/ Today Coming
soon
    76. 76. Available Rumored/ Today Coming
soon
    77. 77. Available Rumored/ Today Coming
soon
    78. 78. Dell
Streak
‐
$549
    79. 79. joojoo
‐
$499
    80. 80. Archos
7
‐
$249
    81. 81. Archos
9
‐
$399
    82. 82. Galaxy
Tab
‐
$799
    83. 83. OpTmus
‐
~€499
    84. 84. Adam
Tablet
‐
Unknown
    85. 85. Unknown
    86. 86. ? HP
Slate
‐
~$500
    87. 87. India
Gov’t
Tablet
‐
$35
    88. 88. PlayBook
‐
Unknown
    89. 89. iPad
‐
$499
    90. 90. iPad
‐
$499 •$2B last quarter
    91. 91. iPad
‐
$499 •$2B last quarter •84% of market
    92. 92. iPad
‐
$499 •$2B last quarter •84% of market •91% satisfaction rate (Source: ChangeWave Research, May 2010)
    93. 93. (Source: iSuppli, August 25, 2010)
    94. 94. 50
million
tablets will
be
sold
in
2011. (Source: Bloomberg)
    95. 95. Business
models that
work
on
mobile
    96. 96. Taylor Swift - mCommerce (road.ie/taylor-swift)
    97. 97. PayPal
Mobile
increasing
from
 $25M
in
2008
to
$500M
in
2010 (Source: xchat, October 2010)
    98. 98. Miami Dolphins - Sponsorship (road.ie/dolphins-app)
    99. 99. Miami Dolphins - Sponsorship (road.ie/dolphins-app)
    100. 100. (Source: aimgroup.com, September 2010)
    101. 101. •$1.5
billion
mobile
$
in
2010 (Source: aimgroup.com, September 2010)
    102. 102. •$1.5
billion
mobile
$
in
2010 •70%
via
app,
30%
via
mobile
web (Source: aimgroup.com, September 2010)
    103. 103. •$1.5
billion
mobile
$
in
2010 •70%
via
app,
30%
via
mobile
web •iPhone
users
=
$65/week
average (Source: aimgroup.com, September 2010)
    104. 104. •$1.5
billion
mobile
$
in
2010 •70%
via
app,
30%
via
mobile
web •iPhone
users
=
$65/week
average •iPad
users
=
$85/week
average (Source: aimgroup.com, September 2010)
    105. 105. •$1.5
billion
mobile
$
in
2010 •70%
via
app,
30%
via
mobile
web •iPhone
users
=
$65/week
average •iPad
users
=
$85/week
average •Average
spend
50%
higher
on
mobile
than
web (Source: aimgroup.com, September 2010)
    106. 106. Wynn - Exclusive deals (road.ie/wynn)
    107. 107. Advertising
    108. 108. Advertising
    109. 109. Paywalls (maybe)
    110. 110. Paywalls (maybe)
    111. 111. Paywalls (maybe)
    112. 112. Games
    113. 113. What
should
an
app
cost?
    114. 114. Custom vs Plalorm
    115. 115. Highly
customizable
plalorm
    116. 116. Highly
customizable
plalorm • Self
service
    117. 117. Highly
customizable
plalorm • Self
service • Customizable
modules
    118. 118. Highly
customizable
plalorm • Self
service • Customizable
modules • Content
Management
System
    119. 119. Highly
customizable
plalorm • Self
service • Customizable
modules • Content
Management
System • Costs
about
5%
of
custom
    120. 120. Highly
customizable
plalorm • Self
service • Customizable
modules • Content
Management
System • Costs
about
5%
of
custom • Build
once
‐>
iPhone,
Android,
 (soon)
Blackberry,
Nokia
    121. 121. ExisTng
clients Over 800 apps created for clients across entertainment, including:
    122. 122. ExisTng
clients Over 800 apps created for clients across entertainment, including: • Madonna
    123. 123. ExisTng
clients Over 800 apps created for clients across entertainment, including: • Madonna • Ashton
Kutcher
    124. 124. ExisTng
clients Over 800 apps created for clients across entertainment, including: • Madonna • Ashton
Kutcher • Taylor
Swiq
    125. 125. ExisTng
clients Over 800 apps created for clients across entertainment, including: • Madonna • Ashton
Kutcher • Taylor
Swiq • The
Doors
    126. 126. ExisTng
clients Over 800 apps created for clients across entertainment, including: • Madonna • Ashton
Kutcher • Taylor
Swiq • The
Doors • Twilight
    127. 127. ExisTng
clients Over 800 apps created for clients across entertainment, including: • Madonna • Ashton
Kutcher • Taylor
Swiq • The
Doors • Twilight • Golden
Globes
    128. 128. ExisTng
clients Over 800 apps created for clients outside entertainment, including:
    129. 129. ExisTng
clients Over 800 apps created for clients outside entertainment, including: • Brands
    130. 130. ExisTng
clients Over 800 apps created for clients outside entertainment, including: • Brands • Churches
    131. 131. ExisTng
clients Over 800 apps created for clients outside entertainment, including: • Brands • Churches • Authors
    132. 132. ExisTng
clients Over 800 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences
    133. 133. ExisTng
clients Over 800 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences • PoliTcians
    134. 134. ExisTng
clients Over 800 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences • PoliTcians • Nonprofits
    135. 135. ExisTng
clients Over 800 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences • PoliTcians • Nonprofits • Restaurants
    136. 136. ExisTng
clients Over 800 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences • PoliTcians • Nonprofits • Restaurants • Hotels
    137. 137. ExisTng
clients Over 800 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences • PoliTcians • Nonprofits • Restaurants • Hotels • Wineries
    138. 138. PredicTons
    139. 139. Mobile
tech
on
the
up
    140. 140. Mobile
tech
on
the
up • Smartphones
    141. 141. Mobile
tech
on
the
up • Smartphones • Tablets
    142. 142. Mobile
tech
on
the
up • Smartphones • Tablets • Apps
+
mobile
opTmized
websites
    143. 143. Mobile
tech
on
the
up • Smartphones • Tablets • Apps
+
mobile
opTmized
websites • Physical/digital
connecTons
(ex.
airport,
concert)
    144. 144. Mobile
tech
on
the
up • Smartphones • Tablets • Apps
+
mobile
opTmized
websites • Physical/digital
connecTons
(ex.
airport,
concert) • Physical
‐>
Digital
    145. 145. Mobile
tech
on
the
up • Smartphones • Tablets • Apps
+
mobile
opTmized
websites • Physical/digital
connecTons
(ex.
airport,
concert) • Physical
‐>
Digital • Social
gaming
(Zynga..)
    146. 146. Mobile
tech
on
the
down
    147. 147. Mobile
tech
on
the
down • Feature
phones
    148. 148. Mobile
tech
on
the
down • Feature
phones • Proprietary
operaTng
systems
    149. 149. Mobile
tech
on
the
down • Feature
phones • Proprietary
operaTng
systems • iMode
(Japan)
    150. 150. Mobile
tech
on
the
down • Feature
phones • Proprietary
operaTng
systems • iMode
(Japan) • Symbian,
Windows
6.5,
Palm
    151. 151. Stuff
that
has
to
change
    152. 152. Stuff
that
has
to
change • Too
many
operaTng
systems
    153. 153. Stuff
that
has
to
change • Too
many
operaTng
systems • OS
fragmentaTon
    154. 154. Stuff
that
has
to
change • Too
many
operaTng
systems • OS
fragmentaTon • InternaTonal
data
rates
    155. 155. Stuff
that
has
to
change • Too
many
operaTng
systems • OS
fragmentaTon • InternaTonal
data
rates • Carrier
billing
    156. 156. Stuff
that
has
to
change • Too
many
operaTng
systems • OS
fragmentaTon • InternaTonal
data
rates • Carrier
billing • Carrier
technologies
(CDMA,
GSM,
LTE...)
    157. 157. Stuff
that
has
to
change • Too
many
operaTng
systems • OS
fragmentaTon • InternaTonal
data
rates • Carrier
billing • Carrier
technologies
(CDMA,
GSM,
LTE...) • Carrier
exclusivity
    158. 158. Augmented
reality
will
become
useful.
    159. 159. Augmented
reality
will
become
useful.
    160. 160. Android
will
be
biggest
OS
in
2011.
    161. 161. Death
of
the
physical
book
within
5
years.
    162. 162. What
should
you
do
next?
    163. 163. What
should
you
do
next? • Mobile
opTmize
your
website,
esp
ecommerce
    164. 164. What
should
you
do
next? • Mobile
opTmize
your
website,
esp
ecommerce • Build
an
app
if
you’re
D2C
    165. 165. What
should
you
do
next? • Mobile
opTmize
your
website,
esp
ecommerce • Build
an
app
if
you’re
D2C • Use
the
tech
yourself
    166. 166. What
should
you
do
next? • Mobile
opTmize
your
website,
esp
ecommerce • Build
an
app
if
you’re
D2C • Use
the
tech
yourself • Don’t
spend
a
fortune!
    167. 167. What
should
you
do
next? • Mobile
opTmize
your
website,
esp
ecommerce • Build
an
app
if
you’re
D2C • Use
the
tech
yourself • Don’t
spend
a
fortune! • Get
in
the
game,
or
going
to
pass
you
by
    168. 168. THANK YOU michael@mobileroadie.com | @msfd | @mobileroadie
    169. 169. THANK YOU michael@mobileroadie.com | @msfd | @mobileroadie Questions?

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