Mobile is the fastest moving industry
 in history, and probably the most
      important for publishers.
Mobile Today
Mobile Today
• 5 billion mobile phone users in the world
Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 500,000+ de...
Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 500,000+ de...
Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 500,000+ de...
Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 500,000+ de...
Existing clients
Over 400 apps created for clients across entertainment, including:
Existing clients
Over 400 apps created for clients across entertainment, including:

     • Madonna
Existing clients
Over 400 apps created for clients across entertainment, including:

     • Madonna
     • Ashton
       K...
Existing clients
Over 400 apps created for clients across entertainment, including:

     • Madonna
     • Ashton
       K...
Existing clients
Over 400 apps created for clients across entertainment, including:

     • Madonna
     • Ashton
       K...
Existing clients
  Outside of entertainment:
Existing clients
           Outside of entertainment:

• Brands
Existing clients
        Outside of entertainment:

• Brands
• Churches
Existing clients
        Outside of entertainment:

• Brands
• Churches
• Authors
Existing clients
         Outside of entertainment:

• Brands
• Churches
• Authors
• Conferences
Existing clients
         Outside of entertainment:

• Brands
• Churches
• Authors
• Conferences
• Politicians
Existing clients
         Outside of entertainment:

• Brands
• Churches
• Authors
• Conferences
• Politicians
• Nonprofits
Existing clients
         Outside of entertainment:

• Brands
• Churches
• Authors
• Conferences
• Politicians
• Nonprofits...
Existing clients
         Outside of entertainment:

• Brands
• Churches
• Authors
• Conferences
• Politicians
• Nonprofits...
Existing clients
         Outside of entertainment:

• Brands
• Churches
• Authors
• Conferences
• Politicians
• Nonprofits...
Why Apps?
Why Apps?
Why Apps?
• Focus on a brand
Why Apps?
• Focus on a brand
• Web is distracting
Why Apps?
• Focus on a brand
• Web is distracting
• User experience/interface
Why Apps?
•   Focus on a brand
•   Web is distracting
•   User experience/interface
•   Location, always on
Why Apps?
•   Focus on a brand
•   Web is distracting
•   User experience/interface
•   Location, always on
•   More users...
Apps across platforms
Apps across platforms
• 30,000+ Android apps
Apps across platforms
• 30,000+ Android apps
• 200,000+ iPhone apps
Apps across platforms
• 30,000+ Android apps
• 200,000+ iPhone apps
• 60% free on Android, 25% on iPhone
Apps across platforms
•   30,000+ Android apps
•   200,000+ iPhone apps
•   60% free on Android, 25% on iPhone
•   Purchas...
Apps to market books
Sophie Kinsella
Sophie Kinsella
Sophie Kinsella
Sophie Kinsella
David Lebovitz
David Lebovitz
David Lebovitz
David Lebovitz
David Lebovitz
Superstress
Superstress
Superstress
Superstress
Selling books
iBooks
iBooks
• $12.99 - $14.99
iBooks
• $12.99 - $14.99
• 30% to Apple, 70% to publishers
iBooks
• $12.99 - $14.99
• 30% to Apple, 70% to publishers
• Charge less than physical book
iBooks
•   $12.99 - $14.99
•   30% to Apple, 70% to publishers
•   Charge less than physical book
•   Available now on iPa...
iBooks
• $12.99 - $14.99
• 30% to Apple, 70% to publishers
• Charge less than physical book
• Available now on iPad, Summe...
Predictions




              19
Predictions
• iPad a huge success




                          19
Predictions
• iPad a huge success
• Nook, Kindle in trouble long term




                                      19
Predictions
• iPad a huge success
• Nook, Kindle in trouble long term
• 4G




                                      19
Predictions
•   iPad a huge success
•   Nook, Kindle in trouble long term
•   4G
•   Mobile will surpass all other forms o...
Predictions
• iPad a huge success
• Nook, Kindle in trouble long term
• 4G
• Mobile will surpass all other forms of
  cons...
Thank you.

michael@mobileroadie.co
         m
    @mobileroadie
Mobile roadie   apps + publishers
Mobile roadie   apps + publishers
Mobile roadie   apps + publishers
Mobile roadie   apps + publishers
Mobile roadie   apps + publishers
Mobile roadie   apps + publishers
Mobile roadie   apps + publishers
Mobile roadie   apps + publishers
Mobile roadie   apps + publishers
Mobile roadie   apps + publishers
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Mobile roadie apps + publishers

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Michael's presentation to the Northern California Book Publishers Association

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  • Mobile roadie apps + publishers

    1. 1. Mobile is the fastest moving industry in history, and probably the most important for publishers.
    2. 2. Mobile Today
    3. 3. Mobile Today • 5 billion mobile phone users in the world
    4. 4. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users
    5. 5. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad: 500,000+ devices in first week, over 1,000,000 apps
    6. 6. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad: 500,000+ devices in first week, over 1,000,000 apps • iPhone users spend 30+ minutes PER DAY in apps
    7. 7. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad: 500,000+ devices in first week, over 1,000,000 apps • iPhone users spend 30+ minutes PER DAY in apps • Android on a run rate of 22M/year, 65% US
    8. 8. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad: 500,000+ devices in first week, over 1,000,000 apps • iPhone users spend 30+ minutes PER DAY in apps • Android on a run rate of 22M/year, 65% US • By 2013, more people will access internet from mobile devices than computers
    9. 9. Existing clients Over 400 apps created for clients across entertainment, including:
    10. 10. Existing clients Over 400 apps created for clients across entertainment, including: • Madonna
    11. 11. Existing clients Over 400 apps created for clients across entertainment, including: • Madonna • Ashton Kutcher
    12. 12. Existing clients Over 400 apps created for clients across entertainment, including: • Madonna • Ashton Kutcher • Taylor Swift
    13. 13. Existing clients Over 400 apps created for clients across entertainment, including: • Madonna • Ashton Kutcher • Taylor Swift • Golden Globes
    14. 14. Existing clients Outside of entertainment:
    15. 15. Existing clients Outside of entertainment: • Brands
    16. 16. Existing clients Outside of entertainment: • Brands • Churches
    17. 17. Existing clients Outside of entertainment: • Brands • Churches • Authors
    18. 18. Existing clients Outside of entertainment: • Brands • Churches • Authors • Conferences
    19. 19. Existing clients Outside of entertainment: • Brands • Churches • Authors • Conferences • Politicians
    20. 20. Existing clients Outside of entertainment: • Brands • Churches • Authors • Conferences • Politicians • Nonprofits
    21. 21. Existing clients Outside of entertainment: • Brands • Churches • Authors • Conferences • Politicians • Nonprofits • Restaurants
    22. 22. Existing clients Outside of entertainment: • Brands • Churches • Authors • Conferences • Politicians • Nonprofits • Restaurants • Hotels
    23. 23. Existing clients Outside of entertainment: • Brands • Churches • Authors • Conferences • Politicians • Nonprofits • Restaurants • Hotels • Wineries
    24. 24. Why Apps?
    25. 25. Why Apps?
    26. 26. Why Apps? • Focus on a brand
    27. 27. Why Apps? • Focus on a brand • Web is distracting
    28. 28. Why Apps? • Focus on a brand • Web is distracting • User experience/interface
    29. 29. Why Apps? • Focus on a brand • Web is distracting • User experience/interface • Location, always on
    30. 30. Why Apps? • Focus on a brand • Web is distracting • User experience/interface • Location, always on • More users are “searching” via apps than web
    31. 31. Apps across platforms
    32. 32. Apps across platforms • 30,000+ Android apps
    33. 33. Apps across platforms • 30,000+ Android apps • 200,000+ iPhone apps
    34. 34. Apps across platforms • 30,000+ Android apps • 200,000+ iPhone apps • 60% free on Android, 25% on iPhone
    35. 35. Apps across platforms • 30,000+ Android apps • 200,000+ iPhone apps • 60% free on Android, 25% on iPhone • Purchase of paid apps: 50% iPhone, 21% Android
    36. 36. Apps to market books
    37. 37. Sophie Kinsella
    38. 38. Sophie Kinsella
    39. 39. Sophie Kinsella
    40. 40. Sophie Kinsella
    41. 41. David Lebovitz
    42. 42. David Lebovitz
    43. 43. David Lebovitz
    44. 44. David Lebovitz
    45. 45. David Lebovitz
    46. 46. Superstress
    47. 47. Superstress
    48. 48. Superstress
    49. 49. Superstress
    50. 50. Selling books
    51. 51. iBooks
    52. 52. iBooks • $12.99 - $14.99
    53. 53. iBooks • $12.99 - $14.99 • 30% to Apple, 70% to publishers
    54. 54. iBooks • $12.99 - $14.99 • 30% to Apple, 70% to publishers • Charge less than physical book
    55. 55. iBooks • $12.99 - $14.99 • 30% to Apple, 70% to publishers • Charge less than physical book • Available now on iPad, Summer on iPhone
    56. 56. iBooks • $12.99 - $14.99 • 30% to Apple, 70% to publishers • Charge less than physical book • Available now on iPad, Summer on iPhone • International
    57. 57. Predictions 19
    58. 58. Predictions • iPad a huge success 19
    59. 59. Predictions • iPad a huge success • Nook, Kindle in trouble long term 19
    60. 60. Predictions • iPad a huge success • Nook, Kindle in trouble long term • 4G 19
    61. 61. Predictions • iPad a huge success • Nook, Kindle in trouble long term • 4G • Mobile will surpass all other forms of consuming books in next few years 19
    62. 62. Predictions • iPad a huge success • Nook, Kindle in trouble long term • 4G • Mobile will surpass all other forms of consuming books in next few years • Rich, interactive, on demand the future 19
    63. 63. Thank you. michael@mobileroadie.co m @mobileroadie

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