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Mobile roadie miptv

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Mobile roadie miptv

  1. 1. Mobile is the fastest moving industry in history, and probably the most important for brands.
  2. 2. Mobile Today
  3. 3. Mobile Today • 5 billion mobile phone users in the world
  4. 4. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users
  5. 5. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad: 500,000+ devices in first week, over 1,000,000 apps
  6. 6. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad: 500,000+ devices in first week, over 1,000,000 apps • iPhone users spend 30+ minutes PER DAY in apps
  7. 7. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad: 500,000+ devices in first week, over 1,000,000 apps • iPhone users spend 30+ minutes PER DAY in apps • By 2013, more people will access internet from mobile devices than computers
  8. 8. Why Apps?
  9. 9. Why Apps? 7
  10. 10. Why Apps? • Focus on a brand 7
  11. 11. Why Apps? • Focus on a brand • Web is distracting 7
  12. 12. Why Apps? • Focus on a brand • Web is distracting • User experience/interface 7
  13. 13. Why Apps? • Focus on a brand • Web is distracting • User experience/interface • More users are “searching” via apps than web 7
  14. 14. What makes a great app? 8
  15. 15. What makes a great app? Design + Interaction
  16. 16. What makes a great app? Great User-Experience
  17. 17. What makes a great app? Great UI + Content
  18. 18. What makes a great app? Utility
  19. 19. What makes a great app? Native phone features
  20. 20. Ashton Kutcher - A+ top videos - App exclusive 4.5M+ followers
  21. 21. Taryn Southern - Live TV Show in an App 8,000+ followers
  22. 22. Taylor Swift - Fan engagement 3M+ followers
  23. 23. Madonna - Contests
  24. 24. 18
  25. 25. Announcing...
  26. 26. • French
  27. 27. • French • Spanish
  28. 28. • French • Spanish • Italian
  29. 29. • French • Spanish • Italian • German
  30. 30. • French • Spanish • Italian • German • Portuguese
  31. 31. • French • Spanish • Italian • German • Portuguese • Local presence in Paris + Spain, Italy, Germany
  32. 32. Thank you. @mobileroadie @msfd

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