Mobile Roadie - CB Web Presentation

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Michael Schneider at CB Web in Paris - 13 April 2010

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  • Mobile Roadie - CB Web Presentation

    1. 1. Mobile is the fastest moving industry in history, and probably the most important for brands.
    2. 2. Mobile Today
    3. 3. Mobile Today • 5 billion mobile phone users in the world
    4. 4. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users
    5. 5. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad sold over 350,000 devices in first day in US, over 1,000,000 apps downloaded first day
    6. 6. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad sold over 350,000 devices in first day in US, over 1,000,000 apps downloaded first day • iPhone users spend 30+ minutes PER DAY in apps
    7. 7. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad sold over 350,000 devices in first day in US, over 1,000,000 apps downloaded first day • iPhone users spend 30+ minutes PER DAY in apps • By 2013, more people will access internet from mobile devices than computers
    8. 8. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad sold over 350,000 devices in first day in US, over 1,000,000 apps downloaded first day • iPhone users spend 30+ minutes PER DAY in apps • By 2013, more people will access internet from mobile devices than computers • Huge opportunity to promote brand and engage with customers
    9. 9. Why Apps?
    10. 10. Why Apps? 7
    11. 11. Why Apps? • Focus on a brand 7
    12. 12. Why Apps? • Focus on a brand • Web is distracting 7
    13. 13. Why Apps? • Focus on a brand • Web is distracting • User experience/interface 7
    14. 14. Why Apps? • Focus on a brand • Web is distracting • User experience/interface • More users are “searching” via apps than web 7
    15. 15. Burden of Technology Build vs. Buy
    16. 16. What makes a great app? 9
    17. 17. What makes a great app? Great User-Experience
    18. 18. What makes a great app? Great User-Experience • Beautiful presentation
    19. 19. What makes a great app? Great User-Experience • Beautiful presentation • Way to interact for users
    20. 20. What makes a great app? Great User-Experience
    21. 21. What makes a great app? Great User-Experience • The best apps leverage unique iPhone features
    22. 22. What makes a great app? • Great content
    23. 23. What makes a great app? • Great content • Interesting presentation
    24. 24. What makes a great app? • Push notifications at an event • Brand presence
    25. 25. What makes a great app?
    26. 26. What makes a great app? • Integration of other interesting services
    27. 27. What makes a great app?
    28. 28. What makes a great app? • Keeping the app up to date and relevant
    29. 29. 16
    30. 30. Example - Madonna App
    31. 31. Example - Madonna App
    32. 32. Example - Madonna App
    33. 33. Example - Madonna App
    34. 34. Example - Madonna App
    35. 35. Example - Madonna App
    36. 36. Example - Madonna App
    37. 37. Example - Madonna App
    38. 38. Example - Madonna App
    39. 39. Example - Madonna App
    40. 40. Example - Madonna App
    41. 41. Example - Madonna App
    42. 42. Example - Madonna App
    43. 43. Example - Madonna App
    44. 44. 18
    45. 45. Thank you.

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