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How Social Media can 
change Health 
Professional Education 
Dr Anne Marie Cunningham, MB, BCh, MPH 
Academic Lead for eLearning 
Institute of Medical Education, Cardiff University
“determined not to be one of the sheep”
Boundary 
crossings and 
boundary 
objects
Learning 
Technology 
Transformation 
Scholarship Professionalism
As a new 
professionalism?
Is professionalism…. 
a set of attitudes and behaviours? 
an identity and set of values?
Appropriate or 
NOT??? 
https://www.flickr.com/photos/zackrepko/4863490513
The “vanilla 
physician” 
https://www.flickr.com/photos/an 
drewlove/79311807
https://www.flickr.com/photos/clappstar/27732 
08127/
Surveillance 
http://www.flickr.com/photos/pickard/31220953/
Dr Kate Granger 
#hellomynameis
What we cover: 
What to do 
more off 
• Learn 
• Share
Where to find out more:
As a learning 
technology?
“Fauxial learning” not “ Social learning”
How can we help 
students?
Case Based Learning 
Active Collaborative Supported
Students choose where to share 
learning 
Facebook Wiki Scoopit
What do 
students learn 
from? 
Textbooks 
Online content 
from other 
universities 
Lectures 
Online content 
made by other 
students 
Tutorials YouTube
The problem? 
Too much 
content! 
What is 
good 
quality? 
What is 
relevant?
The solution? …… Curation 
Social 
media 
Peer-reviewed 
content 
Student 
generated 
content 
Curator filters and adds commentary - posts 
resources to Scoopit
Who are the curators? 
Staff Students
How are we using it? 
CBL group pages 
Case “master” pages 
Subject-specific pages
What does it take to be a good curator? 
•Accuracy 
•Relevance 
•Framework 
Know 
subject 
•Ease of 
access 
•Right level 
Know 
audience
What are your learners 
using? 
HEA Visitors and Residents Project
“There is a divide between formal and informal learning. 
Students navigate the dissonance between these – with or 
without our support.” 
Catherine Cronin
As a form of 
scholarship?
How can social media support….. 
Scholarly Teaching 
Scholarship of Teaching
As transformation?
“Transformative 
learning is not 
imposed upon the 
participants, 
but built into the 
very operating 
principles and 
everyday social 
textures of 
these activities” 
Engestrom 2009 
http://www.helsinki.fi/cradle/documents/Engestrom 
%20Publ/Wildfire%20activities%20paper.pdf 
https://www.flickr.com/photos/brucedaley/3339957 
468/
Social Production 
Runaway Object 
• Nature 
of 
object 
Knots in mycorrhizae 
• Locus of 
agency 
Negotiation and 
Peer Review 
• Co-ordinating 
mechanism 
Expansive swarming 
engagement, 
multidirectional 
pulsation 
• Mode of 
Learning
Swarming 
https://www.flickr.com/photos/biggles621/8505233404/
“Learning in wildfire activities is 
learning by swarming that crosses 
boundaries and ties knots between 
actors operating in fractured and 
often poorly charted terrains.” 
Engeström, Y., & Sannino, A. Studies of expansive learning: 
Foundations, findings and future challenges. Educational 
Research Review (2010)
#FOAMed as wildfire activity 
Object 
• Medical 
education 
Movement 
• #FOAMed 
Community 
• Clinicians 
• Students 
• Educators
What happens 
when we are 
not setting the 
agenda?
#justiceforlb 
quilt
LB Bill 
http://lbbill.wordpress.com/
#JusticeforLB as wildfire activity 
Object 
• Support for 
people with 
Learning 
Disabilities 
Movement 
• #JusticeforLB 
Community 
• Families 
• Carers 
• LD nurses
Identity 
Relationships 
Power 
Control 
Trust 
Context
Thank you 
About.me/amcunningham 
@amcunningham 
cunninghamam@cardiff.ac.uk

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How social media can change health professional education

Editor's Notes

  1. So to start. Who am I? I’m a GP from Northern Ireland who for the last 12 years has worked in medical education in Cardiff University. My job there now involves helping my teaching colleagues, and our students, make decisions about how best to use technology in their education. Back in 2008 I went to two medical education conferences and thought wouldn’t it be great if I could stay in know more about what the people who are attending this event are thinking about and reading and doing every day. I came home and started looking online and discovered that social media might be the answer.
  2. Challenges for healthcare. We know that they will need to be collaborative- to work in teams- and able to find answers in new places. We need a global village to raise these doctors
  3. Student https://www.flickr.com/photos/56155476@N08/6659995783
  4. Unfortunately, many of our students (NIs) rarely get the opportunity to learn & develop their skills for networking & networked learning within formal education. In all our attempts to build learning platforms, to tame the wild & open web, we may be reinforcing a lesson with unintended & negative consequences… Students must navigate the dissonance between these: Informal / everyday / open Formal / institutional / bounded Our message: Don’t rely on Google. Don’t use Wikipedia. Discuss in forum in VLE (which will disappear in 3 months…) Here are 6 videos & 12 readings to use…
  5. But the barriers to sharing this kind of local practical information are not only technical, they are more likely to be social. After all email has been around for years. If we were truly happy sharing about our practice then we would have been doing this already. Some of the reasons that we don’t share our practice are concerns about who we are talking to- who is in control? Who has power? What will be the implications of sharing for how we see ourselves and how others see us?