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Using social media to support learning in higher education

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My keynote presentation considers how social media and digital technologies can be utilised effectively to enhance both informal and formal learning. Drawing upon the 5C Framework (Nerantzi and Beckingham 2014) I will share examples of how social media is used to connect, communicate, curate, collaborate and create; and through a student-staff partnership called ‘SMASH’ (Social Media for Academic Studies at Hallam) how with my students we have explored how social media can be used for ‘learning activities’ within and beyond the classroom, to ‘organise learning’ using relevant social media tools to curate and organise information, and the importance of ‘showcasing learning’ to enable students to openly share outcomes and projects.
 

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Using social media to support learning in higher education

  1. 1. Using social media to support learning in HE Sue Beckingham | @suebecks Keynote at Wrexham Glyndwr University Learning and Teaching Conference #WGUEngage18 20 September 2018
  2. 2. Social Media is not one single channel It is a collection of technologies - from social networks to blogs; ratings and reviews to full-blown communities; and everything in between - that allow people to connect with each other, whether that’s friends connecting with friends, consumers connecting with brands, or employees connecting with each other. (Parrish 2016)
  3. 3. Social media in education Refers to the practice of using social media platforms as a way to enhance the education of students. Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of [user-generated content]" Kaplan and Haenlein 2010
  4. 4. Why social media?
  5. 5. The first thing students are going to stop using when they graduate is the VLE. It is vital that the affordances of technology to connect, communicate, curate, collaborate and create are experienced by students and that this toolbox prepares them for the digital workplace.
  6. 6. The use of digital tools within workplaces has been shown to increase productivity, catalyse innovation, and improve the lives of workers. NESTA
  7. 7. The call for social skills, “soft” skills, emotional intelligence, and the like, isn’t something new. Employers are constantly stressing the need for workers who can collaborate and communicate in teams. Torres 2015 https://hbr.org/2015/08/research-technology-is-only-making-social-skills-more-important
  8. 8. Social media facilitates communication and collaboration across the globe
  9. 9. "The use of smart technologies and social media by staff and students in and out of the classroom has implications for academic practice in post-compulsory education. Unlike previous eras of learning with technology, change is being led by the students and academics themselves and this establishes a challenge to institutions. This shift demands that we reassess our understanding of formal and informal engagement, the physical and virtual environments we use, and the people we involve." Andrew Middleton 2015
  10. 10. Student outcomes and learning gain
  11. 11. Employability and Transferable Skills
  12. 12. Perceived barriers to using social media
  13. 13. Social Media extends beyond Facebook
  14. 14. Moran et al 2012 Barriers
  15. 15. Moran et al 2012 Barriers It’s worth noting that the survey had a response rate of 6% and it’s impossible to tell how generalizable these results are to the greater population of “all university faculty.” In other words, it’s wholly possible that the survey sample contained a greater proportion of faculty who were more likely to use social media (and who were more likely to use social media in their courses). Junco 2012
  16. 16. "When reflecting on why every teacher isn't using their computers and Internet connections productively when schools have had computers since the early 80s and the Internet has been in schools since the early 90s, I came up with this metaphor for the various positions people assume in relation to the uptake of information and communications technologies. It might apply at other times of change as well." Lindy McKeown (2000)
  17. 17. The Pencil Metaphor Lindy McKeown (2000) https://web.archive.org/web/20001018135454/http://www.teachers.ash.org.au:80/lindy/pencil/pencil.htm
  18. 18. Edutopia 2014
  19. 19. Social Media Language explore, discover, use, buy, ask, engage skippers, snackers, savvies, stars Fleming 2016
  20. 20. Moore (2014) Crossing the Chasm Rogers (1962) Diffusion of Innovations
  21. 21. Social media is still a relatively new form of communication and support is important
  22. 22. Barriers to effective communication physical - closed door, location, disabilities perceptual - hierarchy, world view emotional - fear, insecurity, hostility cultural - belonging, unconscious bias, social differences language - buzzwords, jargon, dialect gender - style of communication, assertiveness interpersonal - tone of voice, facial expressions, gestures and body language
  23. 23. The use of hello as a telephone greeting has been credited to Thomas Edison Alexander Graham Bell initially used ahoy (as used on ships) as a telephone greeting "One day every major city in America will have a telephone." 1876 Alexander Graham Bell Thomas Edison
  24. 24. Important considerations HURDLES - loss of control - identity management - where does the data go? - another system to learn - vulnerabilities OPPORTUNITIES - ease of use - affordable - personalisation - transferability - mobility
  25. 25. Intrinsic vs Extrinsic Motivation INTRINSIC Interest driven sense of achievement curiosity enjoyment purpose self expression EXTRINSIC Outcome driven grades praise money prizes promotion
  26. 26. Scaffolding
  27. 27. Social Technographics Bernoff 2010
  28. 28. The 5C Framework
  29. 29. The 5C Framework The 5C Framework was initially developed as a thematic framework for the open learning event Bring Your Own Device for Learning (BYOD4L). In 2014 it evolved into a pedagogical framework for wider use, particularly to foster social learning and development underpinned by critical and creative thinking and action. Connecting - Communicating Curating - Collaborating - Creating Nerantzi and Beckingham 2014
  30. 30. 1. CONNECT creating hooks with individuals and groups navigate in and in between online and physical spaces discovering resources, ideas
  31. 31. 2. COMMUNICATE listening and reaching out multi-way communication/ dialogue open sharing
  32. 32. 3. CURATE filtering organising through themes and tagging sharing and signposting
  33. 33. 4. COLLABORATE co- constructing together: process and/or product supportive co-learning relationships
  34. 34. 5. CREATE individual and social making playful and experimental curiosity and interest driven
  35. 35. Together Everyone Achieves More
  36. 36. The SMASH Framework
  37. 37. Background to SMASH #SocMed16 JESS, CORRAN, SHER & OLA Applied & Awarded Free Place First Meeting First meeting as the newly formed SMASH Team with the four founding members Three Pillars Developed the Three Pillars Framework First Blog Post Guest Blog Post DECEMBER 2016 JUNE 2016 MARCH 2016 FEBRUARY 2016
  38. 38. Framework – The Three Pillars Helping staff to identify and use social media tools for communication and collaboration within and beyond the classroom. Learning Activities Showcasing Learning Helping students to prepare digital portfolios to openly share outcomes and projects to develop a professional online presence. Organising Learning Helping students and staff to identify and use relevant social media tools to curate and organise information relating to learning.
  39. 39. Resources The Initial Framework, First Infographic Snow Day Post Developing a home for a toolkit which could be used by others to plan activities/case studies How members of staff can utilise social medias within their teaching WEBSITE BLOG POSTS CARD ACTIVITY
  40. 40. Any questions?
  41. 41. Using social media to support learning in HE My keynote presentation considers how social media and digital technologies can be utilised effectively to enhance both informal and formal learning. Drawing upon the 5C Framework (Nerantzi and Beckingham 2014) I will share examples of how social media is used to connect, communicate, curate, collaborate and create; and through a student-staff partnership called ‘SMASH’ (Social Media for Academic Studies at Hallam) how with my students we have explored how social media can be used for ‘learning activities’ within and beyond the classroom, to ‘organise learning’ using relevant social media tools to curate and organise information, and the importance of ‘showcasing learning’ to enable students to openly share outcomes and projects.
  42. 42. Sue Beckingham | @suebecks National Teaching Fellow and Principal Lecturer at Sheffield Hallam University with a research interest in the use of social media in education. Blog: http://socialmediaforlearning.com/ LinkedIn: linkedin.com/in/suebeckingham Image credit: Where not notes images used in this presentation are CC0 Creative Commons free for use https://pixabay.com/
  43. 43. References Atkinson, J. (2018) Cyber Cemetery. https://wronghands1.com/2018/09/07/cyber-cemetery/ Bernoff, J. (2010) Social Technographics Defined. https://www.slideshare.net/jbernoff/social-technographics-defined-2010 Fleming, G. (2016) The Data Digest: Forrester’s Social Technographics 2016. Forrester. https://go.forrester.com/blogs/the-data- digest-forresters-social-technographics-2016/ Husbands, C. and Pearce, J. (2012) What makes great pedagogy? Nine claims from research. National College for School Leadership. https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/329746/what- makes-great-pedagogy-nine-claims-from-research.pdf Junco, R. (2012) How today’s higher education faculty use social media infographic. http://blog.reyjunco.com/how-todays-higher- education-faculty-use-social-media-infographic Kaplan, A. M. and Haenlein, M. (2010). "Users of the world, unite! The challenges and opportunities of Social Media". Business Horizons. 53 (1): 59–68. https://doi.org/10.1016/j.bushor.2009.09.003 McKeown, L. (2000) The Pencil Metaphor https://web.archive.org/web/20001018135454/http://www.teachers.ash.org.au:80/lindy/pencil/pencil.htm Middleton, A, (2015) Smart Learning: Teaching and learning with smartphones and tablets
  44. 44. References Moran, M., Seaman, J. and Tinti-Kane, H. (2012) How today’s higher education faculty use social media https://www.onlinelearningsurvey.com/reports/blogswikispodcasts.pdf Moore (2014) Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers 3rd edn. Nerantzi, C. and Beckingham, S. (2015) BYOD4L: Learning to use own smart devices for learning and teaching through the 5C framework, in Middleton, A. (ed.) (2015): Smart learning: teaching and learning with smartphones and tablets in post-compulsory education, pp. 108-126, Sheffield: MELSIG publication, available at http://melsig.shu.ac.uk/?page_id=503 Nerantzi, C. & Beckingham, S. (2014) BYOD4L – Our Magical Open Box to Enhance Individuals’ Learning Ecologies, in: Jackson, N. & Willis, J. (eds.) Lifewide Learning and Education in Universities and Colleges E-Book, available at http://www.learninglives.co.uk/e-book.html NESTA (2018) Delivering digital skills: A guide to preparing the workforce for an inclusive digital economy. http://www.nesta.org.uk/sites/default/files/delivering_digital_skills.pdf Parrish (2016) Social Media Strategies are Holding You Back. Forrester Blog https://go.forrester.com/blogs/16-08-01- social_marketing_strategies_are_holding_you_back/ Rogers (1962) Diffusion of Innovations Torres, N. (2015) Technology os only making socila skills more important. Harvard Buismess Review. https://hbr.org/2015/08/research- technology-is-only-making-social-skills-more-important

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