The document discusses how businesses can use Twitter to connect with customers and promote their brand. It provides examples of businesses that have benefited from a Twitter presence and gives tips for getting started on Twitter, including signing up, setting up a profile, finding people to follow, and deciding how to best use Twitter. The document also provides advice on engaging on Twitter, measuring impact, and ways to leverage Twitter beyond just tweets, such as hosting live events.

2. Rebecca Bollwitt

5. for Business

7. What is it?

9. Saying as much as you can... ...in 140 characters at a time

10. How Twitter works

11. How Twitter works

12. How Twitter works

13. How Twitter works

14. How Twitter works

15. Replies: @

16. The Retweet: RT

17. #hashtags http://search.twitter.com http://twitterfall.com

18. How Do You Use Twitter for Business?

20. Word of Mouth Effect @LuxorLV

21. Word of Mouth Effect @RagingBean

22. Real World: Japadog @japadog (Photo by Roland Tanglao on Flickr.com)

23. Real World: Japadog

24. Real World: Japadog Photos by @tinybites (Karen Hamilton) on Flickr.com

25. Real World: Japadog Photos by @tinybites (Karen Hamilton) on Flickr.com Brand ambassadors

26. Real World: Twestival @twestival @yvrtwestival

27. Real World: Twestival Globally: $250,000+ Vancouver: $4,000+

28. How To Get YOUR Business Started on...

34. Rules of Engagement

35. twitter.com/YourBusiness

41. Twitter Effect: Miss604.com twitter updates per month website traffic over same period of time

47. Using Twitter Efficiently

48. Using Twitter Efficiently @WholeFoods - From Austin, TX corporate offices @FordDriveOne @FordTrucks @FordDriveGreen @umassdilo - NHL Director of Corporate Communications

51. Tracking Your Impact Choose Custom Links http://tinyurl.com/twitterapps09 Shorten URLs http://bit.ly http://is.gd Track Stats http://ow.ly http://snipurl.com http://tr.im

52. Going Beyond Twitter Live Feedback with Polls http://twitter.polldaddy.com/ http://twtpoll.com/ Take it Offline http://twtvite.com/ http://vancouvertweetup.com

53. Going Beyond Twitter ...beyond 140 characters

54. Going Beyond Twitter ...beyond 140 characters

55. Going Beyond Twitter ...beyond 140 characters

56. Going Beyond Twitter ...beyond 140 characters

57. for Business

58. @miss604 http://miss604.com @sixty4media http://sixty4media.com