Natalie Henley Presentation

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Mediabistro

Technology Business

Your Twitter Hurts My
Facebook When I’m
LinkedIn-

Natalie Henley, Monetizing Social
Director of Marketing –
Findability Group Media

“Natural Horsemanship”
22,000 Searches
Each Month

“Horse Training”
167,000 Searches
Each Month

Become Findable Under the
Right Keywords

Keyword Phrases

Findability in the Buying Cycle

Pet Store Denver, Exotic Bird Supplies Purchasing

Pet Store Shopping

Pet Information

Know How Your Prospects Search…

52.9% Search 3+ Keywords

Source: ClickZ 2009

The Power of Social Media

This is more than
Yahoo!

3.7 Billion
searches each
month on
YouTube

Silverson Mixers

Top Performing Keyword: “Industrial
High Shear Mixers”

YouTube
Keyword: Industrial High Shear Mixers

YouTube
Keyword: Industrial High Shear Mixers

Results

Fourth Position!

Martin Faith, Owner of a
Small Stained Glass
Company

Top Performing Keyword: “Stained
Glass Denver”

LinkedIn
Keyword: Stained Glass Windows Denver

TIP: Select the “other”
category when
selecting the industry
associated with your
website.
This will allow you to
re-name the website
URL with your
keywords

Golden Rule:

You Must Have a
Personality!

Action Plan

1. Find your Keywords
-Don’t Guess Use a Keyword Tool

2. Setup your Social Media with a Keyword

3. Have Fun with it – Show some Personality

4. Setup Hootsuite.com to save time

5. Measure success through Google Analytics

Thank you for attending!

Email me at:
Natalie@Findability.com

Call me with questions at:
888-588-9326

Follow me on Twitter at:
www.twitter.com/Marketing_Nat

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Natalie Henley Presentation

1. Your Twitter Hurts My Facebook When I’m LinkedIn- Natalie Henley, Monetizing Social Director of Marketing – Findability Group Media

5. “Natural Horsemanship” 22,000 Searches Each Month

7. “Horse Training” 167,000 Searches Each Month

8. Natural Horsemanship

10.

11. Become Findable Under the Right Keywords Keyword Phrases

12. Findability in the Buying Cycle Pet Store Denver, Exotic Bird Supplies Purchasing Pet Store Shopping Pet Information

13. Know How Your Prospects Search… 52.9% Search 3+ Keywords Source: ClickZ 2009

14. Findability Keyword Discovery Process

15. Don’t Guess! Always Use a Keyword Tool

16.

17.

18. Keyword Architecture Firms Denver

19. Competition

20. Local Monthly Searches 720

21.

22. The Power of Social Media This is more than Yahoo! 3.7 Billion searches each month on YouTube

23. Silverson Mixers Top Performing Keyword: “Industrial High Shear Mixers”

24. YouTube Keyword: Industrial High Shear Mixers

25. YouTube Keyword: Industrial High Shear Mixers Results Fourth Position!

26. Martin Faith, Owner of a Small Stained Glass Company Top Performing Keyword: “Stained Glass Denver”

27. LinkedIn Keyword: Stained Glass Windows Denver TIP: Select the “other” category when selecting the industry associated with your website. This will allow you to re-name the website URL with your keywords

28. Results Fifth Position!

29. Golden Rule: You Must Have a Personality!

30. Skittles v M&Ms

31.

32.

33.

34. Google Analytics

35. Action Plan 1. Find your Keywords -Don’t Guess Use a Keyword Tool 2. Setup your Social Media with a Keyword 3. Have Fun with it – Show some Personality 4. Setup Hootsuite.com to save time 5. Measure success through Google Analytics

36.

37. Thank you for attending! Email me at: Natalie@Findability.com Call me with questions at: 888-588-9326 Follow me on Twitter at: www.twitter.com/Marketing_Nat

Natalie Henley Presentation

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