Natalie Henley Presentation

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Natalie Henley Presentation

  1. 1. Your Twitter Hurts My Facebook When I’m LinkedIn- Natalie Henley, Monetizing SocialDirector of Marketing – Findability Group Media
  2. 2. “Natural Horsemanship” 22,000 Searches Each Month
  3. 3. “Horse Training”167,000 Searches Each Month
  4. 4. Natural Horsemanship
  5. 5. Become Findable Under the Right Keywords Keyword Phrases
  6. 6. Findability in the Buying Cycle Pet Store Denver, Exotic Bird Supplies Purchasing Pet Store Shopping Pet Information
  7. 7. Know How Your Prospects Search… 52.9% Search 3+ Keywords Source: ClickZ 2009
  8. 8. Findability Keyword Discovery Process
  9. 9. Don’t Guess!Always Use a Keyword Tool
  10. 10. KeywordArchitecture Firms Denver
  11. 11. Competition
  12. 12. Local Monthly Searches 720
  13. 13. The Power of Social Media This is more than Yahoo! 3.7 Billion searches each month on YouTube
  14. 14. Silverson MixersTop Performing Keyword: “IndustrialHigh Shear Mixers”
  15. 15. YouTubeKeyword: Industrial High Shear Mixers
  16. 16. YouTube Keyword: Industrial High Shear Mixers ResultsFourth Position!
  17. 17. Martin Faith, Owner of a Small Stained Glass CompanyTop Performing Keyword: “StainedGlass Denver”
  18. 18. LinkedInKeyword: Stained Glass Windows Denver TIP: Select the “other” category when selecting the industry associated with your website. This will allow you to re-name the website URL with your keywords
  19. 19. Results Fifth Position!
  20. 20. Golden Rule:You Must Have a Personality!
  21. 21. Skittles v M&Ms
  22. 22. Google Analytics
  23. 23. Action Plan1. Find your Keywords -Don’t Guess Use a Keyword Tool2. Setup your Social Media with a Keyword3. Have Fun with it – Show some Personality4. Setup Hootsuite.com to save time5. Measure success through Google Analytics
  24. 24. Thank you for attending!Email me at:Natalie@Findability.comCall me with questions at:888-588-9326Follow me on Twitter at:www.twitter.com/Marketing_Nat

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