This document provides a roadmap for marketing apps through social media and mobile. It discusses finding the right keywords to target through research; optimizing titles, text and links on websites, mobile stores and social media with those keywords; and connecting with users through search and a fun personality. Measurement of success through analytics is also recommended. The overall message is that findability starts with keywords and extends to an optimized online presence across multiple channels.
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Natalie Henley
1. The Essential
Business Roadmap to
Social Media and
Mobile –
Natalie Henley,
Marketing your App to
Director of Marketing – get Downloads
Findability Group
23. The Power of Social Media
Social Media users with
cell phones are twice as
likely to have apps on
their phones then typically
cell phone owners.
24. How Apps Get Found
83% of Downloads
are a results of a
search or a referral
from your network
Pew Internet & American Life
Project, Nielson App Playbook,
December 2009
32. Element # 1: Title
Keyword: Fun Android Apps
“Brand X Presents XNameApp – an
awesome game for all ages”
“XNameApp one of the top, Fun Android
Apps of 2012”
“Fun Android Apps for all ages, including
XNameApp”
33. Element # 2: Evenly in the Text
“ We know that you want fun
android apps that are easy to
use, but more importantly
that work well on your
“
android phone…
34. Element # 3: Links – To your Site!
To Download XnameApp –
click here
You can download our fun,
android app – XnameApp
37. YouTube
Keyword: Industrial High Shear Mixers
Results
Fourth Position!
38. Martin Faith, Owner of a
Small Stained Glass
Company
Top Performing Keyword: “Stained
Glass Denver”
39. LinkedIn
Keyword: Stained Glass Windows Denver
TIP: Select the “other”
category when
selecting the industry
associated with your
website.
This will allow you to
re-name the website
URL with your
keywords
43. Action Plan
1. Find your Keywords
-Don’t Guess Use a Keyword Tool
2. Optimize your Social Media, Mobile Stores &
Webpages with Downloads with a Keyword
3. Have Fun with it – Show some Personality
4. Setup Hootsuite.com to save time
5. Measure success through Google Analytics
44.
45. Thank you for attending!
Email me at:
Natalie@Findability.com
Call me with questions at:
888-588-9326
Follow me on Twitter at:
www.twitter.com/Marketing_Nat
46.2% click traffic (based on Google CTR information given early 2011), and instead they received 71.3% of the clicks on this page, helping them pull an additional 25.1% of market share from their competition on this page.