Natalie Henley

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  • http://www.pewinternet.org/Reports/2010/The-Rise-of-Apps-Culture/Part-4/Apps-and-app-users.aspx
  • 46.2% click traffic (based on Google CTR information given early 2011), and instead they received 71.3% of the clicks on this page, helping them pull an additional 25.1% of market share from their competition on this page.
  • Natalie Henley

    1. 1. The Essential Business Roadmap to Social Media and Mobile – Natalie Henley, Marketing your App toDirector of Marketing – get Downloads Findability Group
    2. 2. “Natural Horsemanship” 22,000 Searches Each Month
    3. 3. Natural Horsemanship
    4. 4. “Horse Training”167,000 Searches Each Month
    5. 5. Become Findable Under the Right Keywords Keyword Phrases
    6. 6. Findability in the Buying Cycle Fun App for Android Purchasing App for Android Shopping App Information
    7. 7. Know How Your Prospects Search… 52.9% Search 3+ Keywords Source: ClickZ 2009
    8. 8. Findability Keyword Discovery Process
    9. 9. Don’t Guess!Always Use a Keyword Tool
    10. 10. KeywordFree Android Apps downloads
    11. 11. Competition High
    12. 12. Local Monthly Searches 5,400
    13. 13. The Power of Social Media Social Media users with cell phones are twice as likely to have apps on their phones then typically cell phone owners.
    14. 14. How Apps Get Found 83% of Downloads are a results of a search or a referral from your network Pew Internet & American Life Project, Nielson App Playbook, December 2009
    15. 15. Connecting With Search
    16. 16. Biggest Misconception
    17. 17. Android Market
    18. 18. Android Market
    19. 19. iTunes App Store
    20. 20. Social Media
    21. 21. Element # 1: Title Keyword: Fun Android Apps“Brand X Presents XNameApp – an awesome game for all ages”“XNameApp one of the top, Fun Android Apps of 2012”“Fun Android Apps for all ages, including XNameApp”
    22. 22. Element # 2: Evenly in the Text“ We know that you want fun android apps that are easy to use, but more importantly that work well on your “ android phone…
    23. 23. Element # 3: Links – To your Site!To Download XnameApp –click hereYou can download our fun,android app – XnameApp
    24. 24. Silverson MixersTop Performing Keyword: “IndustrialHigh Shear Mixers”
    25. 25. YouTubeKeyword: Industrial High Shear Mixers
    26. 26. YouTube Keyword: Industrial High Shear Mixers ResultsFourth Position!
    27. 27. Martin Faith, Owner of a Small Stained Glass CompanyTop Performing Keyword: “StainedGlass Denver”
    28. 28. LinkedInKeyword: Stained Glass Windows Denver TIP: Select the “other” category when selecting the industry associated with your website. This will allow you to re-name the website URL with your keywords
    29. 29. Results Fifth Position!
    30. 30. Golden Rule:You Must Have a Personality!
    31. 31. Skittles v M&Ms
    32. 32. Action Plan1. Find your Keywords -Don’t Guess Use a Keyword Tool2. Optimize your Social Media, Mobile Stores &Webpages with Downloads with a Keyword3. Have Fun with it – Show some Personality4. Setup Hootsuite.com to save time5. Measure success through Google Analytics
    33. 33. Thank you for attending!Email me at:Natalie@Findability.comCall me with questions at:888-588-9326Follow me on Twitter at:www.twitter.com/Marketing_Nat

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