Pubcon South 2013 authorship and author rank - April 24th, 2013.


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My presentation on why Authorship and Author Rank, as well as some speculation on how Google will measure it. Given at Pubcon South on April 24th, 2013.

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Pubcon South 2013 authorship and author rank - April 24th, 2013.

  1. 1. Authorship and Author RankThe Interaction with Social Media
  2. 2. First Off... Who Am I? Co-author: The Art of SEO CEO: Stone Temple Consulting SEO Social Media Content Marketing Twitter: @stonetemple Google +: +Eric Enge +Stone Temple Consulting
  3. 3. Rel=Author in Search Results
  4. 4. Some Argue That it Increases CTR
  5. 5. Matt CuttsIt’s just the case that thatpicture is just more likely toattract attention. It’s just alittle more likely to get theclicks, and you now, it’salmost like an indicator oftrust.”Google’sMatt CuttsOctober 7, 2012
  6. 6. It Might, but …• It is hard to prove• The real benefits?– Powerful branding is certainly one– It’s a statement of expertise• The real focus should be on establishingauthorityAnd …………
  7. 7. Matt Cutts“The idea is you want to havesomething that everybody canparticipate in and just makethese sort of links, and then overtime, as we start to learn moreabout who the high qualityauthors are, you could imaginethat starting to affect rankings.Google’sMatt CuttsOctober 7, 2012
  8. 8. Eric Schmidt“Within search results,information tied to verifiedonline profiles will be rankedhigher than content withoutsuch verification, which willresult in most users naturallyclicking on the top (verified)results. The true cost ofremaining anonymous, then,might be irrelevance.”Google’sEric SchmidtThe New Digital Age
  9. 9. Building Your Authority With Humans• Be an Expert• Create Great Content– Humans use social signals to help identify this– Engagement (comments) as well• Have other experts interact with you online• Help people• Write for high authority sites
  10. 10. Matt Cutts“By doing things that helpbuild your own reputation, youare focusing on the right typesof activity. Those are thesignals we want to find andvalue the most anyway.”Google’sMatt CuttsJuly 9, 2012
  11. 11. Engagement
  12. 12. Social Sharing Volume Per Article
  13. 13. Comment Volume
  14. 14. Social Event Volume Over Time
  15. 15. Average Share Volume Per Article
  16. 16. Authority of Publishing Sites
  17. 17. Author Comparison on the Same Site
  18. 18. Google Plus Activity147,863!978 +1s734 Shares
  19. 19. The Synergy We’re Looking ForTraffic, Links & New SubscribersShared onSocial NetworksHelps DriveNew Followers,Fans, Friends
  20. 20. The Synergy We Are Looking For – Step 2(Influencers)(Your Stuff)(Sharing)
  21. 21. Three Link MethodGoogle ProfileAuthorPageRel=“me”(Other Profiles)Rel=“me”Rel=“author”IndividualPost
  22. 22. Two Link MethodGoogle ProfileSite Home PageContributor To Link?rel=“author”at end of URL Individual Post
  23. 23. Google Profile SetupUse with 2Link MethodUse with 3Link Method
  24. 24. EMail MethodGoogle ProfileSite Home PageContributor To LinkProfile verifiedEmail address in thePost attributionIndividualPost
  25. 25. Structured Data Testing Tool
  26. 26. Thank You!Eric Enge•• @stonetemple• + Eric Enge• + Stone Temple Consulting• (508) 485-7751•