Google Grants is the nonprofit edition of AdWords, Google's online advertising tool. Google Grants empowers nonprofit organizations with in-kind AdWords advertising, to promote their missions and initiatives on Google.com. In this webinar, Cody Damon and Eric Facas of Media Cause will discuss how your organization can benefit from Google Grants and why you should consider it as part of your marketing strategy this year.
- What is Google Grants
What it takes to turn a Google Grant into a free $480,000 advertising budget and how to turn Google advertising into real value for a nonprofit
- How to apply, account setup, and optimization overview
- 10 tactical tips for making the most of a Google Grant