3. What is Ninja Marketing?
Ninja Marketing is not just website
A Ninja is a master of not just one
design, SEO or social media, but all
discipline, but many.
three together.
Ninja Marketing teaches a customized
A Ninja adapts to every situation.
Approach that is specially designed to fit
the business’s needs
Ninja Marketing is about improving search engine ranking, increasing
traffic to your website and converting more browsers into buyers.
4. A Balanced Online Marketing
Approach
• Web Site Design
• Search Engine Optimization
• Social Media
Without all 3 in balance,
your online marketing plan
will not be as strong.
5. Search Engine Optimization
SEO
SEO is the practice of making web sites
compatible with the search engine
algorithms. SEO elements include:
On Page Optimization – Header/Images/HTML format
Content
Site Popularity (Links)
Social Signals
Local Search & Reviews
6. Old School SEO
Things that don’t work now today
Lots of links everywhere
Article Marketing
Guest Blogging
7. The State of SEO Today
• Inbound Links Have Less Value
• Quantity Links vs Quality Links
• Quality Content Reigns Supreme
9. Google Hummingbird
How Google Hummingbird effects search today?
• New Search Engine Algorithm
• Match the meaning of search query
• Mobile Device Driven
13. Tip #1
Create Content that responds to what you customer may be asking
Make Sure Your Website Has:
FAQs
How To’s
Should Ask Questions
If Your Customers Are Asking For It – Your
Website Better Say It
16. Strong Optimized Website
No Template Built Sites Like
Godaddy, 1 & 1, Wix
Optimize Images for size and keyword
Check site for valid
links and content
Avoid pages of duplicate or low
quality content.
17. Tip #2
Build A Verified
Profile
“Within search results, information tied to verified online profiles will be
ranked higher than content without such verification, which will result
in most users naturally clicking on the top (verified) results. The true
cost of remaining anonymous, then, might be irrelevance.” Google
Executive Chairman Eric Schmidt
18. Building Your Verified
Presence
Social Media Profiles – Be on all the big dogs
Quantify Social Events – The number of tweets, shares,
likes & +1s a piece of content you authored generates
Frequency of Social Events – How often your content
generates social activities (shares, tweets, +1s, etc.)
Publisher Credibility – Sites with bad reputations can
actually harm your efforts
19. Tip #3
Quality Content
Blog or complete Web
site – Google Loves WP
Google + - The
Quickest Route to
Ranking
Attributes credit to the originator of
content and passes the benefit on to
their web site
20. Google + Authorship
Step 1 – Create/Activate Google + Account
Make Sure You Add A Professional Picture
22. Tip #4
Think Outside
Your Site
Think topics rather than keywords
What questions does the page answer? What synonyms can be used?
Optimize for multiple keywords on same page
Make every piece of content stand on it’s own
Repurpose content from older blogs with links
23. Tip #5 – BBB
(Better Be Blogging)
Blogs – The Source for Fresh Content
Fresh Content for Search Engines – Google Rewards Relevant Content
Increases Opportunity to Rank for Keyword Phrases – the more posts you
create, the more chances you have
Positions Yourself as the Expert
Improves Your Trust Level – 32% of online consumers trust a stranger’s
opinion on blogs more than branded advertisements.
24. Blog Frequency Matters
Consistency improves your brands credibility. Sporadic blogging might
reflect a sporadic attitude in other business elements
Create a regular schedule and maintain it
Positions Yourself as the Expert
Increases credibility with Google & increases AuthorRank. As rank
improves, blogs chance of making page 1 are higher.
25. Editorial Calendar
• Schedule Content
By Major Topics
• Create Sub-Topics
• Schedule Content for
Social Media
• Determine Best Time To
Post
26. Synergy Between Social and
Search
Social Signals have more impact on search
Increase engagement on Twitter can improve search ranking
Google +is a must
Make it easy to share your content
28. Synergy Between Social and
Search
Social Signals have more impact on search
Increase engagement on Twitter can improve search ranking
Google +is a must
Make it easy to share your content
29. Another Facebook Change
Post from pages don’t show up as
often (if any) in Timelines
Embedding Links into posts
instead of sharing content is
disappearing
BOTTOM LINE – If no one engages with your content, your social
media is useless.
30. 7 Tips To Gain FB Reach
•
•
•
•
•
•
•
Focus on Engagement
Analyze Why Fans Click the Like Button
Avoid overusing strong calls to action
Avoid Using Memes
Analyze Outbound links to determine which source is
most well received
Increase Post Frequency
Test different times of day for different types of
content.
32. Gotta Have Google+
Replacing link popularity as an important ranking factor
Instantly notifies Google you have new content
Links your content back to your website
33. Influencing a Google Search
Target Your Potential Customer/Clients and add to Google Circles
When they add you back, the visibility of your content is greatly increased.
37. Local Search
Citations from High Authority Directories and Web Sites
Reviews – Google +, Yahoo Local, Bing Local, Yelp
Mobile Databases like Axciom, InfoUSA, Apple
Maps, Localeze
38. Tip #10
Video Adds Value
The average user spends 88% more time on a website with video.
Video attracts 2 to 3 times as many monthly visitors, doubles their
time spent on the site and has a 157% increase in organic traffic
from search.
Viewers retain 95% of a message when they watch it in a video
compared to 10% when reading it in text.
39. Video
The average user spends 88% more
time on a website with video.
Video attracts 2 to 3 times as many
monthly visitors, doubles their time spent
on the site and has a 157% increase in
organic traffic from search.
Viewers retain 95% of a message when
they watch it in a video compared to 10%
when reading it in text.
40. Easily Embedded Into A Website or Blog
Indexed by Google
Video Script indexes keywords in search
Optimized videos can show up high in search results
41. Ninja Marketing Dojo
Webinar Based Training
Master the Basics and Build Upon Those Skills
Covering Everything Online Marketing Including
Strategies & Tricks to Use Efficiently & Effectively:
•Google +Local
•LinkedIn
•Email Marketing
•Keyword Research
•YouTube
•Article Marketing
•Google +
•Twitter
•Public Relations
•Facebook
•Tools
•Community Sites
•Blogs
•Content Marketing
42. www.ninjamarketingdojo.com
Become a Master of Online Marketing
•Improve Search Engine Ranking
•Increase Traffic To Your Website
•Convert More Browsers Into Buyers
Live Class, Streaming Video or Video Recording
Fridays 1:30 – 3:30
Fronimos Greek Restaurant
3242 E. Speedway (Speedway/Country Club)
Guests $25 / Members $75 per month (4 classes)
43. 800biz Online Marketing
•
•
•
•
Website Design
Search Engine Optimization
Social Media Marketing
Social Media Coaching – Group, One on
One or Online
www.800biz.com
49. Websites – The Anchor
The Essential Message
Your Brand Message and Vision
The Problem You Solve, WIIFM
The Educational Message
Definition of Your Services/Products
Your Credibility & Reliability
Call To Action
51. Blog – The Educator
• Experts are Attractors
• Experts are Givers
• Experts are Empathizers
52. Blog – The Educator
• What Big Problem You Solve?
• What Do They Need?
• What One Word Describes Your Brand?
Why?
• What is Your Vision? What Outcome Do You
Consistently Want To Deliver?
53. Top Social Media Mistakes
• Selling
• Failing to Engage
• Posting Content that doesn’t encourage engagement
Failing to Monitor Activity
•
•
•
Inconsistency
Using the easy channel instead of the right channel
54. Facebook is a
good place to
advertise.
Facebook is a
good place to sell.
NOT!!
57. Facebook Personal Pages
•It’s about personal
engagement
•Share information others will
find interesting & they will
engage
•Start “selling” on your
personal page and they will
leave
•Develop the “know & trust”
factor
•Referring is much easier with
higher visibility and name
recognition.
Your FB Personal Page is like a party – relax and get to know
people.
58. Facebook Business Page
•No Limit To Page Likers
No Mutual Friend Requirement
•Analytics Available
•Custom Apps Available
•Minimal Privacy Controls
•Can Schedule Status Updates
59. Posting To Business
vs Personal Page
Personal Pages
Business Pages
•Insights into your
personality
•Insights Into
Company
•What’s important
to you
•Tips & Tricks
•What’s
inspirational to you
•General Interest
and Education
Ideas
•Tips & Tricks
•NO SALES
•Industry
Education
•Recognition &
Referrals (use
wisely)
•General Interest
•Limited Sales
Messages
61. 0.5%
IN ANY GIVEN WEEK, LESS THAN
0.5% OF FACEBOOK FANS ENGAGE
WITH THE BRAND THEY ARE FANS OF.
- MARKETING SCIENCE
http://marketingscience.info/assets/documents/275/Facebook_fans_A_fan_for_li
fe.pdf
62. What displays in the News Feed is the result
of the EdgeRank algorithm which selects what
Facebook thinks you will find the most
engaging.
So - the question is, “How do I get my posts in
the News Feed?”
That is where EdgeRank comes in!
63.
64. Affinity
The more time you spend talking &
interacting with Profiles & Pages on
Facebook, your affinity for those will
be stronger.
66. Time Decay
Over time a post’s relevance decays, making it less
important and pushing it down the News Feed
67. Growing Follower
Ask Friends
Website & Blog Links
Contests, Special Discounts, Drawings
Ask for Shares
Email Signature, Business Card Link
Make it easy for people to share
Make sure your page has something of value
68. 5 Tips to Increase Engagement
Post content that generates a response
Post great pictures
Fill In The __________
Click Like If You Think, Love, Believe ___
Post content audience is passionate about
71. Twitter
15% of Internet Users
Ages 18 – 29 – 26%
Largest Group
Race 28% Blacks
Average Income Under
$30K – 19%
No High School 22%
Urban 19%
72. Top 7 Ways to Use Twitter
• Building Buzz about product, service, website
launches or events
• Generate Traffic for website or Blog
• Lead Generation
• Keyword Research
• Track what people are saying about you
business
• Get noticed by industry leaders
• Brand awareness
73. Twitter – Getting Noticed
• Tweet 1 or 2 Value Messages Per Day
• Tweet between 9 am – 3 pm
• The goal is not to have 2000 followers. The goal is to
have 200 valuable, relevant messages that are
retweetable.
74. Facebook with a Shirt and Tie
Professionals, Executives, Entrepreneurs
100 million members
Executives from all Fortune 500 companies are
LinkedIn Members
75. Using LinkedIn
•
•
•
•
•
•
Target industries you want to reach
Get connected through your friends
Answers Questions and become an expert
Use groups to build your social capital
Find jobs/employees
Recommend people you do business with
or trust
76. Where To Begin
The Social Media Plan
• Identify Your Target Audience
– Demographics, Likes, Interests
•
•
•
•
Pick the Appropriate Channel(s)
Design Your Message
Monitor and Engage
Most Importantly – Be Genuine and
Provide Value
77. Where To Begin
The Social Media Plan
• Identify Your Target Audience
– Demographics, Likes, Interests
•
•
•
•
Pick the Appropriate Channel(s)
Design Your Message
Monitor and Engage
Most Importantly – Be Genuine and
Provide Value
78. Ninja Marketing Dojo
Webinar Based Training
Master the Basics and Build Upon Those Skills
Covering Everything Online Marketing Including
Strategies & Tricks to Use Efficiently & Effectively:
•Google +Local
•LinkedIn
•Email Marketing
•Keyword Research
•YouTube
•Article Marketing
•Google +
•Twitter
•Public Relations
•Facebook
•Tools
•Community Sites
•Blogs
•Content Marketing
79. www.ninjamarketingdojo.com
Become a Master of Online Marketing
•Improve Search Engine Ranking
•Increase Traffic To Your Website
•Convert More Browsers Into Buyers
Live Class, Streaming Video or Video Recording
Fridays 1:30 – 3:30
Fronimos Greek Restaurant
3242 E. Speedway (Speedway/Country Club)
Guests $25 / Members $50 per month (4 classes)
80. 800biz Online Marketing
•
•
•
•
Website Design
Search Engine Optimization
Social Media Marketing
Social Media Coaching – Group, One on
One or Online
www.800biz.com
