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Revving Up the
Social Engine
Tami Cannizzaro
Sr. Director, Demand Generation
@TamiCann
digitalageofmarketing.com
Human Behavior Has Changed
and there is no longer a captive audience….
For anything.
It’s all about the
Attention Grid
Social advocacy gives your organization
Authentic Reach
It turns out the bag of marbles has roughly
300% More Surface Area
Earned Media is Credible
10 Tips for Building
a Social Engine
2,500+ Advocates for Your Brand
10,000+ Interactions
50,000,000+ Social Media Impressions
1. Build Employee Advocacy.
2. Find the Influencers. Tribe Up.
3. Use Social to Boost SEO Rank.
4. Write a Blog. Syndicate it Everywhere.
• LinkedIN
• Magento Small Business
• Guest Blogs
• Slideshare
• Twitter
5. Engage with Relevant, Timely Content.
6. Use the Data to Know Your Customers.
• Patterns of Behavior
• Personality
• Gender
• Religion
• Age
• Intelligence
• Af...
7. Target Local. By Role. By Vertical.
8. Build Community. Add Value.
9. Curate Social Content.
10. Build a Personal Brand.
Social
is the fuel of the
new marketing engine
Participate in the Conversation
• Share Social Content
• Author a Blog
• Personally Engage
• Joined the LinkedIN Community...
Thank You
Tami Cannizzaro
@TamiCann
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10 Tips for Revving up Your Social Engine

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  1. 1. Revving Up the Social Engine
  2. 2. Tami Cannizzaro Sr. Director, Demand Generation @TamiCann digitalageofmarketing.com
  3. 3. Human Behavior Has Changed and there is no longer a captive audience…. For anything.
  4. 4. It’s all about the Attention Grid
  5. 5. Social advocacy gives your organization Authentic Reach
  6. 6. It turns out the bag of marbles has roughly 300% More Surface Area
  7. 7. Earned Media is Credible
  8. 8. 10 Tips for Building a Social Engine
  9. 9. 2,500+ Advocates for Your Brand 10,000+ Interactions 50,000,000+ Social Media Impressions 1. Build Employee Advocacy.
  10. 10. 2. Find the Influencers. Tribe Up.
  11. 11. 3. Use Social to Boost SEO Rank.
  12. 12. 4. Write a Blog. Syndicate it Everywhere. • LinkedIN • Magento Small Business • Guest Blogs • Slideshare • Twitter
  13. 13. 5. Engage with Relevant, Timely Content.
  14. 14. 6. Use the Data to Know Your Customers. • Patterns of Behavior • Personality • Gender • Religion • Age • Intelligence • Affinities
  15. 15. 7. Target Local. By Role. By Vertical.
  16. 16. 8. Build Community. Add Value.
  17. 17. 9. Curate Social Content.
  18. 18. 10. Build a Personal Brand.
  19. 19. Social is the fuel of the new marketing engine
  20. 20. Participate in the Conversation • Share Social Content • Author a Blog • Personally Engage • Joined the LinkedIN Community • Become an Active ‘Fan’ • Shape the Conversation
  21. 21. Thank You Tami Cannizzaro @TamiCann

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