How We Drove Over 100,000 Visits in One Month

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I go over the 10 ways we drove over 100K visits in one month . Learn about the fundamentals of social media and content strategy and the actual tactics we used to drive the visits.

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How We Drove Over 100,000 Visits in One Month

  1. 1. 10 WAYS WE DROVE 100K VISITS IN ONE MONTH Understanding Social Media + Content strategy to Grow Your Business
  2. 2. zion@atlasproject.co @zionk20 - @atlasprojectco ZION KIM Partner, Atlas Project I help for food.
  3. 3. October’s Numbers
  4. 4. November’s Numbers
  5. 5. Learn where they are coming from.
  6. 6. Look at your headlines.
  7. 7. Popular categories?
  8. 8. Google URL Builder
  9. 9. Why should they care?
  10. 10. Learn Audience’s Goals and Challenges.
  11. 11. Collect Info with Interviews and Online Surveys.
  12. 12. Facebook Groups LinkedIn Groups #Twitter Quora Forums
  13. 13. READ PEOPLE’S MINDS
  14. 14. Create Value & Grab Their Attention
  15. 15. ANSWER QUESTIONS!
  16. 16. LINKEDIN GROUPS
  17. 17. REDDIT HAS A COMMUNITY FOR JUST ABOUT EVERYTHING.
  18. 18. MANY FACEBOOK GROUPS
  19. 19. These groups didn’t exist before, so I made them.
  20. 20. LinkedIn Groups Twitter Curator Facebook Page Reddit Subreddits Forums
  21. 21. Who Has… Twitter Followers? Facebook Friends? LinkedIn Connections?
  22. 22. Reach out to pages.
  23. 23. Accountability & Cosistency
  24. 24. Not every article is a winner.
  25. 25. 9. Capture Leads with Offers Offers ordered by which generate the most leads.
  26. 26. Are you ready for the last one?
  27. 27. 10.
  28. 28. 10. LUCK!
  29. 29. ANY QUESTIONS? ZION@ATLASPROJECT.CO @ZIONK20 – TWEET @ ME! WWW.ATLASPROJECT.CO
  30. 30. How do you run a proper experiment?
  31. 31. Divide users into a control and a test group.
  32. 32. Run your change on the test group. Measure.
  33. 33. This is called a A/B test.
  34. 34. Highrise wanted to test their homepage signups.
  35. 35. They tested it against a long-form sales letter.
  36. 36. Which one do you think did better?
  37. 37. Surprised?
  38. 38. Tried a completely new redesign.
  39. 39. Which do you think did better?
  40. 40. Why did they get these results?
  41. 41. What happens when we put the best two pages, together?
  42. 42. The tests never end.

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