media eval 2

1. EVALUATION TASK 2:
How effective is the
combination of your
main product and
ancillary texts?”
Mariella Bailey

2. What did we do?
Our project was to create a band/artist and to produce a
campaign and image around them. The band/artist needed to
have a strong and realistic image that people could get
drawn in to. We did this by creating a campaign around them
including:
-CD digi pack
-Music Video
-Website to market the band

3. What star image have you tried to
create across the three products?
MUSIC VIDEO:
•The way an artist decides to portray themselves is very important,
because it is the way that people will remember them and their
music video.
•An artist image needs to suit their style of music, from what they
wear to how they play their instruments and what they play.
•Their image is light hearted and chilled, which is important to keep
with the music video.
•Link to my music video:
http://www.youtube.com/watch?v=PJYiwMfm7J0

4. THE BANDS STAR IMAGE:
•
•
•
•
Young and stylish
Typically English and patriotic
Organic
Natural look (no hair and makeup
necessarily noticeable)

5. SIMILAR BANDS TO NOBODY BOYS:
http://www.youtube.com/watch?v=pquhYpGHrlw
The kooks ^
http://www.youtube.com/watch?v=JwlgC-jSPTk
Bombay Bicycle Club ^
http://www.youtube.com/watch?v=gGdGFtwCNBE
The Killers ^
http://www.youtube.com/watch?v=FfBKqaVk2Co
The 1975^

6. TARGET AUDIENCE:
Target audience is important because you need to know what market you
are selling your music too. Therefore you need to create your work in a
certain way to attract the market you want. Our band is a young English
band, so we wanted our audience to be:
-target a young audience (17-25)
-male and female
-white American or European
-Rebels as well as trendies

7. WHERE WOULD YOU ADVERTISE IT:
On YouTube there are pop
up adds, and adverts
before you watch videos.
We would advertise our
band by having a small clip
of their music video, to
give people a teaser and
taster, next to similar
music videos and music
genres to ours.
London is the perfect place
to advertise the band
because our target audience
is young English pop fans
and this is where you would
find a majority of the fans,
especially as the band is
from London

8. WHERE WOULD YOU BUY THE CD DIGI
PACK AND WATCH THE MUSIC VIDEO?
You would be able to
download and buy the song
and music video from
ITunes
You would be
able to watch
the music
video online
on YouTube.
We also have the
music video on the
Nobody's boys
website. There is
also links to iTunes
to listen to the
music.

9. COMPARISON:
COMPARISON MUSIC VIDEO:
http://www.youtube.com/watch?v=QkubQCI4Fxo
This song is called ‘Girls’ by The 1975. The narrative of the music video is not
similar to ours, but the set of the performance element is very similar. Here
are some screen shots of their music video compared to mine:
The 1975:
My music video:

10. EVALUATION :
Our music video would be shown on TV channels such as Viva and MTV.
Because it is a chilled out and potentially a poppy song, this makes the video
able to be played from around 11am-10pm before all the dance music take
over the TV channels.
The CD digi pack, could be purchased digitally online on a software like
iTunes or it could be purchased in a shop such as HMV.
Advertising for the album could be done on adverts on TV at the same time
as a TV programme that attracts a similar audience. Also it would be
advertised on buses, YouTube and magazines. It is important to get the
advertising right because it is the first impression of the band and the song
to the public, who will eventually be the ones buying and downloading it.
What we are trying to present to people is an organic, natural and indie
band. We want them to seem real to people and not like completely
untouchable stars. Our star image is very important because we want the
band to seem accessible to their fans. Their target audience is a younger
generation of a mixture of males and females.