The band is called "can't sleep" and consists of Bee (Lucy) as the main artist and Coco (Phoebe) as the music producer. Their genre is indie rock. They created a music video with dramatic imagery to match the atmospheric sound of their song. They met in high school and bonded over sharing different types of music. To promote their band image and single, they are using vintage-inspired costumes and effects like kaleidoscopes in their music video and branding. Their target audience is teens and young adults who like similar indie rock.

1. HALFWAY EVALUATION
By Phoebe Hall and Lucy Hocart

2. Our band is called can't sleep
The main artist is Bee (Lucy)
The music producer is Coco (Phoebe)
We choose the name can't sleep because in the music video
set there is a cut out that says "I can't get no sleep".We
wanted to carry on the theme of our set and image of the
video into all aspects of the band, including the name,
website, merch, etc.
The genre of the music is Indie -
Rock.The song itself has quite
an atmospheric/cinematic
sound, so we wanted to create a
dramatic video which showed
two character with very strong
personalities, surrounded by
bold imagery.

3. Artist Background
Coco and Bee were friends who met in high school and shared a love for music.
Their music tastes were very different but they started sharing music with each
other and influenced each others music choices.They started to make their own
music with Bee singing and Coco producing the sound.After putting out various Eps
and trying to get their music heard, they then wrote the singleTumbleweed and
with inspiration from this wrote the other songs for the album Ghost.

4. MusicVideoTeaser
This is a teaser for
the new music
video.
In order to create the kaleidoscopic effect for
our music video, we initially tried to see if
Premiere had something which would give us
the “trippy” and extremely colourful effect we
were going for – however, we discovered it
would save time and was easier to simply hold a
pair a pair of kaleidoscope glasses over the
camera lens and film through those.
To get the slightly older/vintage feel for our
video, I added a 5% Gaussian blur, to soften the
footage and make it look as though it was
filmed on an older camera. I have used colour
correction to add more warmth to some shots,
and altered the brightness and contrast in order
to get a clearer image.

5. Artist Image
The artist image is influenced by vintage and grunge.The band image is quite psycadellic,
we want to create this through the band costumes, set and music video effects. We are
using a kaleidoscope effect over the camera to create a colourful, slightly trippy, image.
The cutting between
narratives will highlight
the slightly trippy theme
of the video and create a
disjointed narrative
which suits the slightly
chaotic feel to the video

6. Artist image outside the video
Outside of the video we will have:
LOGO
The logo has a pink background because it
reflects the set of the video therefore
carrying on the synergy of the colour pink.
The writing has a grey grainy outline.This
carries out the idea of old fashionedTV/
grainy effects which are present in the
video.
WEBSITE
We have begun to create the official
website for the band can’t sleep.The
website contains the themes present in
our video such as a kaleidoscope effect.
We used images taken from the music
video and used these for our background
and we continued the pink colour
throughout the website.
OFFICALWEBSITE

7. Marketing – Social Media & Interviews
The social media we will use is Instagram,Twitter, Facebook andYouTube.
We have decided to use these social media platforms because they are the most
popular platforms used by our target audience. By using these social medias the
band are easily advertised and their image can be promoted to lots of different
people which widens the target audience.
INSTAGRAM
TWITTER
We have also decided to conduct a short
series of interviews in which the band
members do Q&As, answering questions
sent in by fans and generally introducing
themselves and their music to the public.
The links to these interviews will be posted
on twitter, Instagram andYoutube.

8. MERCHANDISE
We have created some merchandise for the band which will be sold on the official
website.
So far these products are for sale:
We will also have:
Headphones
Clothes patches
Sunglasses
Tote bag

9. AUDIENCEATTRACTION
We have aimed to attract our audience through the social media we have created
and a website.The social medias we currently have are twitter and Instagram, and a
website created to look like an official band site, complete with merchandise offers,
tour dates and a link to the band’s upcoming album.
https://hallphoebe2.wixsite.com/cantsleep
We plan to continue making posts
and updates as the band members
on both twitter and Instagram in
order to gain and maintain
audience interest.

10. Target audience
Our target audience is mostly teens and young adults who listen to similar music of
the indie rock genre – this includes fans of bands such asWolf Alice, Pale Waves,
DreamWife and older bands, slightly more punk band like Hole or Bikini Kill. Our
music is aimed to have some sort of relatability for everyone who listens, which is
shown in our video where a girl is singing along to the music in her own living room
and experiencing the heartbreak of the song herself.
Consistently posting online will hopefully attract this target audience, as social
media is mainly used by those aged 16-30, and has become a vital way of artists
interacting with their fans.

11. Digipak pictures/ideas
We decided to stick with the initial kaleidoscopic effect for our Digipak theme – as it
is consistently shown in our video and on our website, it is easily recognisable as the
“can’t sleep” brand and shows the bold and colourful image we want to present to
the public.
These are some of the photos we are considering using in our Digipak.