2. 2 89% of smartphone owners rely on their device throughout the day. The Mobile Movement; Google 2011
3. 3 Mobile marketing is the single greatest opportunity to reach new and existing customers.
4. The best way to link your print advertising to your mobile presence is the QR code.
5. What are QR Codes? QR =Quick Response QR Code: A type of printed 2D barcode that can be scanned by any smartphone or mobile device with a camera and internet connection. From Japan: Invented by Denso-Wave in 1994,QR codes were originally used to track inventory in a Toyota auto plant. Denso-Wave does not exercise the patent, so the codes have proliferated into the open market as a tool to open many mobile doors. Efficient: QR codes eliminate the need for remembering or typing in web addresses. Users just scan the code with their mobile device and are instantly delivered web-based content. A Launch Pad: QR codes take a consumer to the next level of brand engagement through various routes - launching social media, auto-dialing a number, starting an email, opening a video or shopping page, etc. 5
6. 6 LynkSnap is a licensed partner with Scanlife USA. Scanlife is the world leader in mobile barcode technology. More Fortune 1000 businesses use Scanlife codes than any other provider.
8. 8 Because QR codes were originally designed for a manufacturing plant, where they could get dirty or torn, the codes have a built-in 30% redundancy of pixels.
9. Because of their pixel redundancy, QR codes can be customized. LynkSnap specializes in the strategic branding, customizing and iconizing of QR codes.
10. 10 LynkSnap Icon QR codes let users know what experience or content to expect.
11. QR Codes can be resized, manipulated and colorized to make them more engaging, unique and memorable.
12. So what can a QR Code do? Go to any URL Send an email Open social media Download an app Make a call (autodial) Open an RSS Feed Play a video Open a shopping page
13. New Feature! App download. Scan code to download store locator app.
14. 14 New Feature! Two-Way Text Mobile FAQ QR code opens an automated FAQ text interface that uses natural speech to answer questions.
15. 15 New Feature! Lottery capabilities. A code can have a preset win/lose ratio for a game or contest.
16. 16 New Feature! Multiple destinations. LynkSnap QR codes recognize scanning handsets and can deliver unique content on successive scans. Scan the code Scan #1 goes to a login loyalty page. Additional scans go to a points page.
17. 17 LynkSnap tests all custom QR codes to ensure scan-ability on multiple handset types.
18. What Each scan can collect valuable data: Code name Code placement Who Age Gender Income Phone type Analytics and Customized Data When Time Date Where Geo-location
19. 19 LynkSnap QR codes recognize which handset type is scanning.
20. 20 Customized analytic reports are generated showing daily or weekly scans, and unique vs multiple scans.
21. 21 QR codes are a proven tool for success. Restore the Gulf.com, thanks in part to the QR code, has over 132,000 signatures. 25% of Letterbox respondents did so via the QR code. Ethical Bean Coffee attributes a 200% jump in sales to the QR code.
