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QR Codes for B2B Marketing


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How to Plan, Create, Measure and Market Using QR Codes - presented on June 29, 2011 in conjunction with B2B agency Sonnhalter

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QR Codes for B2B Marketing

  1. 1. How to Plan, Create, Measure and Market Using QR Codes<br />
  2. 2. The UPC Code<br />The UPC Code was used initially in a retail setting in 1974.<br />
  3. 3. The QR Code<br />QR codes were developed in the mid-90’s by Denso-Wave, a division of Toyota.<br />
  4. 4. The increase in QR code scanning from June 2010 to December 2010<br />Source: Mobio Identity Systems<br />1200%<br />
  5. 5. The percentage of Americans who remember seeing a QR Code<br />Source: Austin & Williams<br />52%<br />
  6. 6. The percentage of Americans who have scanned a QR Code<br />Source: Austin & Williams<br />28%<br />
  7. 7. The percentage of people who have scanned a QR code and scanned again.<br />Source: Mobio Identity Systems<br />60%<br />
  8. 8. Code vs. Code<br />Today, there are many competing 2D barcode systems. While QR is quickly gaining in popularity, other companies continue to promote their own systems.<br />QR Code<br />ScanLife EZ Code<br />Microsoft Tag<br />DataMatrix<br />
  9. 9. Why Use a QR Code?<br />QR Codes are:<br /><ul><li>Easy to implement
  10. 10. Simplify consumers engagement
  11. 11. Give a high-tech feel to publications
  12. 12. Free</li></li></ul><li>KNIPEX<br />As the world’s leading brand of professional pliers, KNIPEX utilizes QR Codes to link to product videos – which help visually demonstrate their unique benefits.<br />
  13. 13. Quantum<br />Data backup and preservation is a big business today. Quantum Corporation combined a traditional materials rack with QR codes to cut down on paper and digitally engage their tradeshow audience<br />Source: the social metrics<br />
  14. 14. Southwire<br />An innovator in the electrical cabling industry, Southwire used a QR-enabled print ad to introduce the new MCAP product line.<br />
  15. 15. Downtown Cleveland Alliance<br />QR codes in ads and billboards give visitors and residents mobile access to news, offers and connections—so they can get moving .<br />
  16. 16. SnowDogg<br />QR Codes enable prospects to hear from an actual user on why he thinks Snowdogg is a better product.<br />
  17. 17. ?<br />Step 1: Is QR right for my situation?<br />Consider these questions before you begin a QR program.<br /><ul><li>Do you have mobile content that can deliver to aid in the communication?
  18. 18. Does the consumer have a smart phone?
  19. 19. Will the consumer be scanning multiple items around or within your content?</li></li></ul><li>Step 2: Develop Strong Content<br />Remember a consumer may not have their phone handy or may need to install an app before scanning. Make sure the content is compelling to satisfy their curiosity.<br /><ul><li>Content should be:
  20. 20. Mobile friendly (don’t link to your desktop site)
  21. 21. Related to the ad (don’t link to your home page)
  22. 22. Engaging – video, interactive content, supporting material to ad</li></li></ul><li>Step 3: Generate the Code<br />Creating a QR code is a simple process and can be done with free tools readily available on the Web.<br />
  23. 23. Step 4: Deploy and Measure<br />Now that you’ve created a code, add it to your printed materials.<br />Thoroughly test your code in print on multiple phones/platforms before your release it to consumers<br />Be sure to monitor performance through web analytics, URL shortener, QR tracking software<br />
  24. 24. What’s Next?<br />Moving consumers from print to digital will continue to be an important part of marketing for years to come.<br />Other technologies that can make this transition possible are SMS (text messaging) and the emerging NFC chips (Near Field Communications).<br />
  25. 25. ‘Modding’ Your QR Code<br />To take your QR code beyond the standard grid layout, you can modify up to 30% of the image to create a custom look for your QR Code<br />
  26. 26. Louis Vuitton Japan<br />Japanese agency SET developed this QR code for a project between Louis Vuitton and Takashi Murakami.<br />
  27. 27. Macy’s<br />This QR code was developed as part of Macy’s Backstage Pass program providing customers with tips and advice through a mobile website.<br />
  28. 28. Questions?<br />
  29. 29. For more information, contact:<br />Scott Chapin<br /><br />216 325 1981<br />John Sonnhalter<br /> <br />(440)234-1812 ext 121<br />Get a QR reader at<br />