Quick Response Code

Abhishek Sheth
Invention of QR code
 The QR code was invented in Japan by the Toyota subsidiary
Denso Wave in 1994 to track vehicles dur...
Page  3
What are QR codes
 QR codes are two-dimensional (2D) bar codes that contain
small bits of data, such as an uniform resour...
QR code diagram

QR codes house more data than regular 1-dimensional barcodes

Page  5
What do you need to read a QR code
You need just 2 things to read a QR code:
 An electronic device with a wireless networ...
Exhibit 1

Page  7
Exhibit 2
 Billboards are one good example of QR codes popping up all
around us. Last July, Calvin Klein ran three billbo...
Diesel
 People love to share!
 Diesel had a great idea and included “like” button in a dynamic
QR Code.
 With proper Mo...
Innovative QR code campaigns

Page  10
NY Central Park
 Great examples of how a QR Code campaign turned New York
City’s Central Park into an interactive board g...
NY Central Park

Page  12
Hairdressers
 Asia innovative use of QR Code.
 Imagine yourself as a walking QR ad! These guys went even
further… They i...
Hairdressers

Page  14
Tesco
 The best video if you are in commercial business and want to
offer your customers something new.
 QR Code, e - co...
Tesco

Page  16
Volkswagen
 In this print ad you need to scan a QR Code to get to the Mobile
App that allows users to take a test drive.
...
Volkswagen

Page  18
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Qr codes

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The QR Code system has become popular outside the automotive industry due to its fast readability and greater storage capacity compared to standard UPC barcodes. Applications include product tracking, item identification, time tracking, document management, general marketing, and much more.

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Qr codes

  1. 1. Quick Response Code Abhishek Sheth
  2. 2. Invention of QR code  The QR code was invented in Japan by the Toyota subsidiary Denso Wave in 1994 to track vehicles during manufacture.  It was designed to allow high-speed component scanning.  It has since become one of the most popular types of twodimensional barcodes. Page  2
  3. 3. Page  3
  4. 4. What are QR codes  QR codes are two-dimensional (2D) bar codes that contain small bits of data, such as an uniform resource locator URL strings, phone numbers and email addresses.  To read the QR code, a user simply launches a reader application on their mobile device and takes a picture of the image. The reader software will then trigger the appropriate response, which can include anything from launching a URL in the phone’s browser to streaming a video or MP3. Page  4
  5. 5. QR code diagram QR codes house more data than regular 1-dimensional barcodes Page  5
  6. 6. What do you need to read a QR code You need just 2 things to read a QR code:  An electronic device with a wireless network and camera  A QR code software scanner and reader application, a number of which are widely available in app stores for most any wireless device with an LCD screen.  Some apps, like the ZXing Project, also include a QR code generator, which you can create directly online Page  6
  7. 7. Exhibit 1 Page  7
  8. 8. Exhibit 2  Billboards are one good example of QR codes popping up all around us. Last July, Calvin Klein ran three billboards in New York and Los Angeles that linked to an exclusive uncensored commercial. Page  8
  9. 9. Diesel  People love to share!  Diesel had a great idea and included “like” button in a dynamic QR Code.  With proper Mobile content delivery, the effects are awesome! Page  9
  10. 10. Innovative QR code campaigns Page  10
  11. 11. NY Central Park  Great examples of how a QR Code campaign turned New York City’s Central Park into an interactive board game. It's genius how this technology is used in the real-world. Page  11
  12. 12. NY Central Park Page  12
  13. 13. Hairdressers  Asia innovative use of QR Code.  Imagine yourself as a walking QR ad! These guys went even further… They invented a stylish QR Code for hairdressers. Page  13
  14. 14. Hairdressers Page  14
  15. 15. Tesco  The best video if you are in commercial business and want to offer your customers something new.  QR Code, e - commerce and Mobile Apps: an elegant and successful combination. Page  15
  16. 16. Tesco Page  16
  17. 17. Volkswagen  In this print ad you need to scan a QR Code to get to the Mobile App that allows users to take a test drive.  QR Code campaigns promote your business with numerous different possibilities! Page  17
  18. 18. Volkswagen Page  18

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