Intro to QR Code Marketing

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2011 Intro to QR code marketing by http://QRlicious.com

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  • Intro to QR Code Marketing

    1. 1. QR CODE MARKETING with QRlicious
    2. 2. WHO IS QRLICIOUS? That’s me!•Founded in May 2011•Streamlined the custom QR code process•Branded over 1,000 QR codes since May 2011•Resellers in multiple countries across the globe•Partnerships with multiple industry leaders
    3. 3. WHAT ARE WE DOING HERE ?We will cover:•What a QR code is•How businesses are using QR codes•How you can use QR codes for your business•Why dynamic QR codes could save you time and money•The importance of tracking QR codes and looking at data•QR code branding and what’s next...
    4. 4. QR CODE FEVER!
    5. 5. WHAT DO THE NUMBERS SAY?14 million Americans scanned QR codes in June 2011 60% of the users were males 53% of users were18-34 years old49% of the QR codes were in magazines or newpapers 36% of users had a household income of $100k+ Stats via comScore, Inc. (NASDAQ: SCOR)
    6. 6. WHAT DO THE NUMBERS SAY? In the second quarter of 2011: Worldwide QR usage grew 52% over Q1 of 2011 U.S. QR usage grew 80% over Q1 of 2011Top Countries Top Growth1. United States 1. Australia (113% over Q1)2. Germany 2. Germany (89% over Q1)3. United Kingdom 3. United States (80% over Q1) Stats via 3GVision
    7. 7. WHAT ARE QR CODES?Scan Me versatile and affordable link that createsOffline a bridge between offline and online. Online
    8. 8. QR CODE SCANNER APPSWhat makes a good scanner?•Intuitive interface•Speed and accuracy•Ability to read colors Awesome Apps!•Reliable Application
    9. 9. WHAT CAN A QR CODE DO FOR YOU?
    10. 10. MOBILE WEBSITE URLCoupons! Lead Capture! Landing Page! Mobilized Site!Please do not point your QR code to a non mobile website!
    11. 11. MOBILE WEBSITE URL
    12. 12. EMAIL AND SMS MESSAGESMS Marketing Email Message
    13. 13. MAPS & DIRECTIONS
    14. 14. MAPS & DIRECTIONS Scan Map Directions
    15. 15. SOCIAL MEDIA
    16. 16. CONTACT CARDS VCF file download page Generate at QRstuffBest Solution! Direct vcard Embed Hard to scan at smaller sizes! Too Dense!
    17. 17. PAYMENTS & DONATIONS
    18. 18. MOBILE OPTIMIZED VIDEOS virtual tour or walk through...Other uses: - sales videos -- assembly instructions - - informational videos - - Event promo video- - Tutorial videos- music videos
    19. 19. PASSWORD PROTECTED Great For: Invite only information Scavenger hunts Member only content Much more!
    20. 20. QR CODE DO’S AND DO NOT’S Do Not! - Send users to a non mobile site! - Print QR codes smaller than one inch! - Put QR codes on dark backgrounds! Do! - Have a clear call to action! - Tell users how to find a QR scanner app! - Create value for your customers via QR codes! - Brand your QR code for better engagement! - Place QR codes in well lit areas! - Inform clients, friends, and coworkers about proper QR code implementation!
    21. 21. WHAT AFFECTS SCANABILITY? Shadows! Bright Colors! Dead Spots! Too Small! Poor Scanners! Dark Backgrounds!
    22. 22. DYNAMIC QR CODESLong URL: http://QRlicious.com Dynamic URL: http://qrs.ly/gm17qsu Generate at QRstuff January 1st April 1st October 1st
    23. 23. ANALYTICS AND TRACKINGWhat can you track? Non trackable long URL: http://QRlicious.com Trackable dynamic URL: http://qrs.ly/gm17qsu •What type of phone scanned your QR code •What country, state, and/or city did the scan come from •The exact time and date that your QR code was scannedGreat for: •Split testing multiple QR code campaigns! •Know what type of advertising your customers respond to!
    24. 24. ANALYTICS AND TRACKING Tracking Solutions •QRstuff •Google Analytics •Bit.ly •Self hosted - Ventipix Non trackable long URL: http://QRlicious.com Trackable dynamic URL: http://qrs.ly/gm17qsuWhat good is a QR code without tracking? No good!
    25. 25. BRANDED QR CODESWhich would you rather scan?
    26. 26. BRANDED QR CODES We surveyed 100 participants in Denver, CO44% Male 89% Have seen a normal QR code56 % Female 41% Have seen a custom QR code 88% Would rather scan a custom QR code90% Would scan more QR codes if they were customized
    27. 27. BRANDED QR CODES How does it work? •Alter up to 30% of code •Each is touched by a designer •Scan tested on top scanner apps
    28. 28. BRANDED QR CODESCoupon code QRwebinar = 20% Discount today
    29. 29. A GOOD QR CAMPAIGN INCLUDES •Valuable mobile content •Dynamic QR codes •Scan analytics and tracking •Custom branded QR codes •A clear call to action •Smart placement
    30. 30. WHERE TO PUT YOUR QR CODES?
    31. 31. BUSINESS MATERIALS
    32. 32. PRINT ADS
    33. 33. BANNERS AND SIGNS
    34. 34. MAIL, LABELS, AND RETAIL
    35. 35. VEHICLES
    36. 36. FEEDBACKSend to freeman@qrlicious.com

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