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Qr mobile mktg_+_outdoor_presentation

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Qr mobile mktg_+_outdoor_presentation

  1. 1. Remember to Call In: <br />+1.866.855.0965 26534#<br />QR Codes <br /> + Mobile Marketing <br /> + Out Of Home Advertising<br />Jason Grigsby, Cloud Four<br />Jeff Lorton, LynkSnap<br />Bev Morgan, Clear Channel<br />
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  28. 28. It’s Not 360° If It’s Not Out-of-Home<br />TV<br />OOH<br />PRINT<br />ONLINE<br />
  29. 29. Surround Consumers Throughout the Day<br />COMMUTING<br />SHOPPING<br />RECREATION<br />81%Increase in miles of travel<br />88%Of workers commute by car<br />Average of 20 hrs per week in their car.<br />
  30. 30. GOAL: ad spend aligned with time spent<br />Out-of-Home*<br />Print<br />TV<br />Radio<br />Internet<br />Sources: Magna, 2009; TVB, Nielsen Media Research Survey 2008, % Hours/Week; Council for Research Excellence (CRE); Arbitron National In Car Study, 2009. *Out-of-home refers to in-car only. <br />
  31. 31. Msp: how ooh advertising works<br />000’s of MODELS<br />000’s of ATTRIBUTES<br />000’s of MEDIA MIXES<br />X<br />X<br />OPTIMAL MEDIA MIX, AD SPEND AND ROI<br />
  32. 32. OOH Makes other media more effective<br />IndexedSalesLiftsat Fixed Spend<br />Source: Marketshare Partners: Fall 2010<br />
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  35. 35. EFFECTIVELY USING QR CODES IN OUTDOOR ADVERTISING<br /><ul><li>Accessibleby pedestrian traffic
  36. 36. Consider Airports, Malls, Transit
  37. 37. Size</li></ul>Dependent on proximity and viewing angle<br /><ul><li>Billboard: lower than 20’ in the air
  38. 38. Code - as large as the entire display.
  39. 39. Vehicles - stop in front of the board
  40. 40. Drive by slowly.
  41. 41. Street Locations
  42. 42. Proximity to parking lots, malls, pedestrian and street lights is preferred.</li></li></ul><li>EFFECTIVELY USING QR CODES IN OUTDOOR ADVERTISING<br /><ul><li>High contrast - dark and white
  43. 43. Testing recommended
  44. 44. Simulating the QR code location, size and colors
  45. 45. QR codes should be the standard ISO No.18004</li></li></ul><li>EFFECTIVELY USING QR CODES IN OUTDOOR ADVERTISING<br /><ul><li>Shorten url + tracking
  46. 46. http://goo.gl/</li></li></ul><li><ul><li>QR Code Links
  47. 47. Call To Action
  48. 48. URL
  49. 49. PDF
  50. 50. Social Media
  51. 51. Metrics</li></li></ul><li>
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  53. 53. Questions & Answers…<br />Jason Grigsby - Cloud Four<br />Jeff Lorton - LynkSnap<br />Bev Morgan - Clear Channel Outdoor<br />503.736.2233<br />BevMorgan@clearchannel.com<br /><ul><li>Market Share Partners White Paper
  54. 54. QR Code + OOH Summary Page</li>

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