Ins and Outs of QR (revised)


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Presentation to the Lake Erie Shores and Islands members and advertising partners on July 28, 2011.

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  • Ins and Outs of QR (revised)

    1. 1. The Ins and Outs <br />of QR<br />
    2. 2. The UPC Code<br />The UPC Code was used initially in a retail setting in 1974.<br />
    3. 3. The QR Code<br />QR codes were developed in the mid-90’s by Denso-Wave, a division of Toyota.<br />
    4. 4. The increase in QR code scanning from June 2010 to December 2010<br />Source: Mobio Identity Systems<br />1200%<br />
    5. 5. The percentage of Americans who remember seeing a QR Code<br />Source: Austin & Williams<br />52%<br />
    6. 6. The percentage of Americans who have scanned a QR Code<br />Source: Austin & Williams<br />28%<br />
    7. 7. The percentage of people who have scanned a QR code and scanned again.<br />Source: Mobio Identity Systems<br />60%<br />
    8. 8. Code vs. Code<br />Today, there are many competing 2D barcode systems. While QR is quickly gaining in popularity, other companies continue to promote their own systems.<br />QR Code<br />ScanLife EZ Code<br />Microsoft Tag<br />DataMatrix<br />
    9. 9. Why Use a QR Code?<br />QR Codes are:<br /><ul><li>Easy to implement
    10. 10. Simplify consumers engagement
    11. 11. Give a high-tech feel to publications
    12. 12. Free</li></li></ul><li>Downtown Cleveland Alliance<br />QR codes in ads and billboards give visitors and residents mobile access to news, offers and connections—so they can get moving .<br />
    13. 13. The Cleveland Auto Show<br />At the 2011 Cleveland Auto Show, many exhibitors used QR codes to engage consumers. These included:<br /><ul><li>Pro Football Hall of Fame
    14. 14. Chevrolet
    15. 15. Subaru</li></li></ul><li>Best Buy<br />This tech retail giant regularly uses QR codes in their newspaper inserts and uses code extensively throughout the store to provide additional information on their products in the retail environment<br />
    16. 16. Ohio Travel and Tourism<br />The state of Ohio used QR codes heavily in their 2011 travel planner to lead travelers to videos about the many great destinations throughout Ohio.<br />
    17. 17. Target<br />By including QR codes in their print advertising, Target is able to provide additional information on interactive toys and other consumer products.<br />
    18. 18. DigiKnow<br />We began including barcodes on our business cards over a year ago. Our cards deliver visitors to a mobile-friendly website where a vCard with our contact information can be downloaded.<br />
    19. 19. ?<br />Step 1: Is QR right for my situation?<br />Consider these questions before you begin a QR program.<br /><ul><li>Do you have mobile content that can deliver to aid in the communication?
    20. 20. Does the consumer have a smart phone?
    21. 21. Will the consumer be scanning multiple items around or within your content?</li></li></ul><li>Step 2: Develop Strong Content<br />Remember a consumer may not have their phone handy or may need to install an app before scanning. Make sure the content is compelling to satisfy their curiosity.<br /><ul><li>Content should be:
    22. 22. Mobile friendly (don’t link to your desktop site)
    23. 23. Related to the ad (don’t link to your home page)
    24. 24. Engaging – video, interactive content, supporting material to ad</li></li></ul><li>Step 3: Generate the Code<br />Creating a QR code is a simple process and can be done with free tools readily available on the Web.<br />
    25. 25. Step 4: Deploy and Measure<br />Now that you’ve created a code, add it to your printed materials.<br />Thoroughly test your code in print on multiple phones/platforms before your release it to consumers<br />Be sure to monitor performance through web analytics, URL shortener, QR tracking software<br />
    26. 26. What’s Next?<br />Moving consumers from print to digital will continue to be an important part of marketing for years to come.<br />Other technologies that can make this transition possible are SMS (text messaging) and the emerging NFC chips (Near Field Communications).<br />
    27. 27. ‘Modding’ Your QR Code<br />To take your QR code beyond the standard grid layout, you can modify up to 30% of the image to create a custom look for your QR Code<br />
    28. 28. Louis Vuitton Japan<br />Japanese agency SET developed this QR code for a project between Louis Vuitton and Takashi Murakami.<br />
    29. 29. Macy’s<br />This QR code was developed as part of Macy’s Backstage Pass program providing customers with tips and advice through a mobile website.<br />
    30. 30. Audi Japan<br />Touted as the world’s largest QR code, this 500+ foot QR code was assembled by Audi for their 100th anniversary.<br />
    31. 31. Questions?<br />
    32. 32. For more information, contact:<br />Scott Chapin<br />Analytics and Mobile Strategist<br />DigiKnow<br />Cleveland & Buenos Aires<br /><br />216 325 1981<br />Get a QR reader at<br />