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QR Codes and Mobile Websites

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QR Codes and Mobile Websites

  1. 1. Brown Bag Seminar QR Codes for Your Business
  2. 2. Brown Bag Seminar “Your Website is a Dinosaur…Smart Phone Users Can’t read it!”
  3. 4. Mobile Phone Fun Facts <ul><li>In the US, over 96% of the population has a mobile phone! </li></ul><ul><li>In fact, mobile is bigger than Google & Facebook…Combined ! </li></ul><ul><li>33% of Americans Use a Smart Phone today, ¼ of which don’t own a desktop computer to find your company – WTOP 107.7 </li></ul><ul><li>Microsoft estimates that by 2014, mobile internet usage will overtake desktop internet usage. </li></ul><ul><li>Yet less than 1% of all businesses have a mobile-ready website. Chances are high that this includes your website. </li></ul><ul><li>Hewlett Packard (HP) buys Palm for $1.2 Billion in 2010 </li></ul>
  4. 5. QR Codes & Mobile Technology in the News <ul><li>Toys R Us ramps up holiday mobile strategy via QR code integration </li></ul><ul><ul><li>Toys R Us is proving that it is a force to reckon with in the mobile space via a new holiday mobile initiative that incorporates QR codes and lets consumers learn more about products before they buy them. </li></ul></ul><ul><li>Applebee’s franchisee increases lunch sales by 9.8pc with QR codes </li></ul><ul><ul><li>Restaurant chain Applebee's Neighborhood Grill and Bar is using QR codes on tabletops as part of a multichannel campaign to promote its quick lunchtime service. </li></ul></ul><ul><li>Papa John’s exec: QR codes are best way to bridge digital to print </li></ul><ul><ul><li>A Papa John's executive at the Mobile Shopping Fall conference said that QR codes are the best way to bridge digital to print, connecting consumers with interactive content within a static medium. </li></ul></ul>
  5. 6. What we will cover today <ul><ul><li>What is a QR code and what can it do? </li></ul></ul><ul><ul><li>Who is using them & are they for you? </li></ul></ul><ul><ul><li>How do I create, scan, use and track a QR Code? </li></ul></ul><ul><ul><li>Mobile websites vs. Traditional websites </li></ul></ul><ul><ul><li>Marketing Ideas using QR Codes and Mobile Websites </li></ul></ul><ul><ul><li>Collective Brain Storm </li></ul></ul>
  6. 7. What we will cover today <ul><ul><li>What is a QR code and what can it do? </li></ul></ul><ul><ul><li>Who is using them & are they for you? </li></ul></ul><ul><ul><li>How do I create, scan, use and track a QR Code? </li></ul></ul><ul><ul><li>Mobile websites vs. Traditional websites </li></ul></ul><ul><ul><li>Marketing Ideas using QR Codes and Mobile Websites </li></ul></ul><ul><ul><li>Collective Brain Storm </li></ul></ul>
  7. 8. What is a QR code? <ul><li>QR = Quick Response </li></ul><ul><ul><li>QR codes are popping up everywhere. When a prospect takes a picture of the code with their camera they get an instant text message, link to your mobile site, coupon or whatever you’re offering. </li></ul></ul><ul><ul><li>The great thing is, done right, your contact information stays on their phone and you capture a new lead. All in seconds! </li></ul></ul><ul><li>Holds more information than a standard barcode </li></ul><ul><li>Can be printed on anything </li></ul><ul><li>User needs a smart phone and reader </li></ul>
  8. 9. What can QR codes do? <ul><li>Add them to any print advertising, sign, flyers, posters, invites, TV ads etc containing: </li></ul><ul><ul><li>Product details </li></ul></ul><ul><ul><li>Contact details </li></ul></ul><ul><ul><li>Offer details </li></ul></ul><ul><ul><li>Event details </li></ul></ul><ul><ul><li>A coupon </li></ul></ul><ul><ul><li>Twitter, Facebook, Linkedin, YouTube </li></ul></ul><ul><ul><li>Link to your Web or Mobile Website </li></ul></ul>
  9. 10. What we will cover today <ul><ul><li>What is a QR code and what can it do? </li></ul></ul><ul><ul><li>Who is using them & are they for you? </li></ul></ul><ul><ul><li>How do I create, scan, use and track a QR Code? </li></ul></ul><ul><ul><li>Mobile websites vs. Traditional websites </li></ul></ul><ul><ul><li>Marketing Ideas using QR Codes and Mobile Websites </li></ul></ul><ul><ul><li>Collective Brain Storm </li></ul></ul>
  10. 11. Who uses them? <ul><li>Smart phone users with QR code readers </li></ul><ul><li>Target, Chevrolet, Starbucks, Best Buy, Ralph Lauren, Coca Cola, and FastSigns are all using QR codes in their campaigns </li></ul><ul><li>If your customer is “tech-savvy”, you should be using QR codes </li></ul>
  11. 12. Is This Your Target Market?
  12. 13. 62% of QR clickers are over 35 years old
  13. 14. 82% have an annual income over $50,000 with 50% making over $100,000/year
  14. 15. What did you use the QR code for? 52% said to get more information
  15. 16. What we will cover today <ul><ul><li>What is a QR code and what can it do? </li></ul></ul><ul><ul><li>Who is using them & are they for you? </li></ul></ul><ul><ul><li>How do I create, scan, use and track a QR Code? </li></ul></ul><ul><ul><li>Mobile websites vs. Traditional websites </li></ul></ul><ul><ul><li>Marketing Ideas using QR Codes and Mobile Websites </li></ul></ul><ul><ul><li>Collective Brain Storm </li></ul></ul>
  16. 17. How do I create a QR code? <ul><li>Determine the information you would like to present </li></ul><ul><li>Mobile websites or landing pages are ideal </li></ul><ul><li>Visit the following website to input this information and generate the code: http://qrcode.kaywa.com , www.delivr.com or http://www.beqrious.com/generator </li></ul><ul><li>Save the code </li></ul>
  17. 18. How do I scan a QR code? <ul><li>Grab your smart phone </li></ul><ul><li>Open the QR code reader </li></ul><ul><li>Point it at the code </li></ul><ul><li>Snap a picture of the code </li></ul><ul><li>You are redirected to the destination </li></ul>
  18. 19. Where do I get the scanner? <ul><li>FASTSIGNS® QR code reader assistant </li></ul><ul><ul><li>Text FSQR to 368674 </li></ul></ul><ul><ul><li>Receive a message with link to the tool </li></ul></ul><ul><ul><li>Follow the link </li></ul></ul><ul><ul><li>Select a reader and download </li></ul></ul>
  19. 21. How do I use this? <ul><li>Print the phrase, “Text FSQR to 368674 (DOTORG) or visit fsqr.org for a QR Code Reader for your phone” under any QR code to help your customer use this technology </li></ul>
  20. 22. What we will cover today <ul><ul><li>What is a QR code and what can it do? </li></ul></ul><ul><ul><li>Who is using them & are they for you? </li></ul></ul><ul><ul><li>How do I create, scan, use and track a QR Code? </li></ul></ul><ul><ul><li>Mobile websites vs. Traditional websites </li></ul></ul><ul><ul><li>Marketing Ideas using QR Codes and Mobile Websites </li></ul></ul><ul><ul><li>Collective Brain Storm </li></ul></ul>
  21. 24. What does your company look like on a Mobile Phone? http://m.fastsigns.com/575 http://www.fastsigns.com/575-springfield-va
  22. 25. Mobile vs. Traditional Website! <ul><li>Mobile websites </li></ul><ul><ul><li>Vertical scrolling </li></ul></ul><ul><ul><li>Simple navigation buttons </li></ul></ul><ul><ul><li>Photos and text sized for mobile device </li></ul></ul><ul><ul><li>Easily viewed on all mobile devices </li></ul></ul>
  23. 26. Easy to use Navigation
  24. 27. What we will cover today <ul><ul><li>What is a QR code and what can it do? </li></ul></ul><ul><ul><li>Who is using them & are they for you? </li></ul></ul><ul><ul><li>How do I create, scan, use and track a QR Code? </li></ul></ul><ul><ul><li>Mobile websites vs. Traditional websites </li></ul></ul><ul><ul><li>Marketing Ideas using QR Codes and Mobile Websites </li></ul></ul><ul><ul><li>Collective Brain Storm </li></ul></ul>
  25. 28. Mobile QR Barcode Tactics <ul><li>Offers & Coupons </li></ul><ul><li>Opt-In/Registering </li></ul><ul><li>Insider Deals </li></ul><ul><li>Reviews </li></ul><ul><li>Sharing </li></ul><ul><li>Contests or Sweepstakes </li></ul><ul><li>Email, Websites, Mobile Websites </li></ul>
  26. 29. Best Practices for Mobile QR Code Campaigns <ul><li>Integrate mobile barcodes into existing digital & traditional media </li></ul><ul><li>Focus on consumer education </li></ul><ul><li>Ensure consumer privacy </li></ul><ul><li>Ensure campaigns are fully tested </li></ul><ul><li>Utilize global, open standards, not proprietary technologies or codes </li></ul><ul><li>Define your expected results </li></ul><ul><li>Have fun! </li></ul>
  27. 30. What we will cover today <ul><ul><li>What is a QR code and what can it do? </li></ul></ul><ul><ul><li>Who is using them & are they for you? </li></ul></ul><ul><ul><li>How do I create, scan, use and track a QR Code? </li></ul></ul><ul><ul><li>Mobile websites vs. Traditional websites </li></ul></ul><ul><ul><li>Marketing Ideas using QR Codes and Mobile Websites </li></ul></ul><ul><ul><li>Collective Brain Storm </li></ul></ul>
  28. 31. I don’t have a QR Code or Mobile website…
  29. 32. For More Info! <ul><li>[email_address] </li></ul><ul><li>703-513-9300 </li></ul><ul><li>FastSignsNoVA – Twitter </li></ul><ul><li>FastSignsNoVA – Facebook </li></ul><ul><li>www.fastsigns.com/575 </li></ul><ul><li>www.m.fastsigns.com/575 </li></ul>
  30. 33. Questions?

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