The document targets hipster urbanites aged 30-50 in Portland and Seattle who appreciate authentic experiences. It describes Pendleton, Oregon as a one-of-a-kind Western town with a vibrant downtown community catering to tourists interested in horse and saddle culture. An integrated marketing campaign would feature a video about two hipster couples from Portland discovering Pendleton's authentic western culture through exploring its artisan shops, dining, craft beverages and retro atmosphere on a two-night stay.

6. TARGET AUDIENCE
To “hipster” urbanites between the ages of 30 and 50 who live in
Portland and Seattle who greatly appreciate autonomous brands and
“authentic” experiences, the “undiscovered” Pendleton downtown
offers an irresistible desire to be explored.

8. UNIQUE OFFER
Pendleton is a one-of-a-kind city in the Pacific Northwest. The heart of its
Western themed downtown is a vibrant and optimistic business community that
caters to all the needs and wants of the rugged horse and saddle culture seeking
tourists who visit.
Organized tours and self-explorations offer opportunities to delve as deep as one
likes into the rich and entertaining history. Street art, retro cool stores, bars and
cafes all add to the authentic experience.

10. INTEGRATED DESTINATION MARKETING CAMPAIGN
VIDEO CONCEPT
Our story is about two hipster couples who come to Pendleton from Portland to discover
the authentic western experience that they have heard about.
One of the friends in the party has been the main researcher, for our purposes, it will be
one of the two women in the group. She is the early-adopter/instigator for the group.
Working off of the itinerary she found published by Travel Pendleton/Travel Oregon,
she has booked a two-night stay at the Working Girl hotel. She has chosen to stay in the
downtown core because her plans for their weekend are about exploring and supporting
the cool retro-western culture that Pendleton offers.
She knows that her companions, who also appreciate authentic experiences, will enjoy
exploring downtown Pendleton because of the handmade, one-of-a-kind artisan
community, great dining, craft beverages, and retro-Americana vibe.

15. About us

16. We design print publications

18. Web

21. Film Production

24. Ads

26. Wine Packaging

28. Photo Shoot Production

40. Duke Joseph Team
Val Anctil, Designer Editor
Cassie Pauley, Social Mediaist
Nic Miles, Film Producer
Robert Delahanty, Photographer
Brian Rake, Webmaster
Jeff Lorton, Creative Director