QR Codes - Your Competitive Edge


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QR Codes - Your Competitive Edge

  1. 1. QR CODES The Who, What, When and Where….
  2. 2. What is a QR Code <ul><li>A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave ( a subsidiary of Toyota) in 1994. The &quot;QR&quot; is derived from &quot;Quick Response&quot;, as the creator intended the code to allow its contents to be decoded at high speed. </li></ul>
  3. 3. It’s Basically <ul><li>A bar code that you can scan with a smart phone application and it will take you off to the internet to view a web page, video, documents, images, text, or whatever the site leads to. </li></ul>
  4. 5. Other QR Look-a-likes <ul><li>Other software companies have created 2D codes that work much like QR codes, with Microsoft being the most notable.  Microsoft developed their own software to create codes known as MS tags.  Unlike QR codes, which can be read by a number of different readers, MS tags can only be read by the Microsoft Tag Reader. </li></ul>
  5. 6. It is Kind of Like
  6. 8. What kind of phone Reads QR? <ul><li>Any web enabled phone that has a camera </li></ul><ul><ul><li>IPhone </li></ul></ul><ul><ul><li>Android </li></ul></ul><ul><ul><li>Blackberry </li></ul></ul>
  7. 9. Do I have to download anything? <ul><li>YES! A QR Reader and there are tons of free ones available! </li></ul>
  8. 10. Free QR Reader Apps
  9. 11. What Then? <ul><li>Once you have the software on the phone, you can shoot a picture of these QR codes wherever you see them. </li></ul>
  10. 12. Now You Will See QR Everywhere <ul><li>They are appearing in print ads, on brochures and many other places. When you scan one, you are taken to the web page the marketer wants you to see. </li></ul>
  11. 13. The Library…
  12. 14. The Airport
  13. 15. The Car Lot…
  14. 16. Advertising and More…
  15. 17. Advertising and More…
  16. 18. Advertising and More…
  17. 19. Advertising and More…
  18. 20. Advertising and More…
  19. 21. Advertising and More…
  20. 22. Of Course <ul><li>Make sure the web site the QR code is directing to is optimized for viewing on a cell phone. </li></ul><ul><li>If your site is not optimized for smart phone use there are programs like www.ClikBrix.com that will make you a listing site for as little at $25/month </li></ul>
  21. 23. How Do I Generate A QR Code? <ul><li>There are a number of sites for generating QR codes and they’re all free.  An Internet search for QR code generator will offer many choices. </li></ul>
  22. 24. www.QRCode.Kaywa.com
  23. 25. www.QRCode.Kaywa.com
  24. 26. Real Estate Advertising
  25. 32. Signs
  26. 38. Business Cards
  27. 39. Social Network
  28. 40. Drive People to Your Fan Page
  29. 41. Signature Line
  30. 42. Just Listed Postcards
  31. 43. Feedback Postcards
  32. 44. Guess Who Moved!
  33. 45. Billboard
  34. 46. T-Shirts
  35. 47. What Are You Serving At Your Open House?
  36. 48. Did You Get Your Decal?
  37. 49. <ul><li>www.StickerScan.com makes sign stickers </li></ul><ul><li>Virtually any print house can make t-shirts, cards, etc with your QR Codes! </li></ul>QR Code Purchasing
  38. 50. QR CODES The Who, What, When and Where….