1. The document discusses how social media can be used by local councils to engage with their communities. It provides examples of how councils can create pages and profiles on platforms like Facebook, Twitter, YouTube and LinkedIn to promote their services and events. 2. Case studies are presented that show how councils in Arizona and Queensland used social media campaigns to increase tourism and community engagement. 3. Strategies are suggested for integrating social media into a council's existing marketing and communications activities to build relationships with residents.

1. Social Media for Councils

4. Let’s Watch a Video

5. Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers…… Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Social media utilization is believed to be a driving factor in the idea that the current period in time will be defined as the Attention Age . Source: Wikipedia.com What is Social Media? OR…. a way to have a conversation with your audience

6. What is Social Media?

7. Source: Comcast Australia Online Report 2011 Australian Internet Use

8. Source: Sensis Social Media Report 2011 Australian Social Media Use

9. Source: Sensis Social Media Report 2011 Australian Social Media Use

10. Source: Sensis Social Media Report 2011 Australian Social Media Use

11. Video: Is social networking worth it

12. People use the internet to make purchase decisions and recommendations to others Are you convinced yet?

13. “ 36% have engaged with government or politicians on a social networking site” Source: Nielsen | Community Engine Social Media Business Benchmarking Study 2011

14. Source: Nielsen | Community Engine Social Media Business Benchmarking Study 2011 Social Media Strategy

15. Source: Nielsen | Community Engine Social Media Business Benchmarking Study 2011

16. Source: Nielsen | Community Engine Social Media Business Benchmarking Study 2011

17. Do You Google Your Organisation? Find out what is being said....

19. ®

21. Types of Facebook Accounts - Profile

22. Types of Facebook Accounts - Group

23. Types of Facebook Accounts - Page

24. Page updates appear in news feeds of fans

25. Position yourself as an expert

26. Promote Events

27. Grow A Community

28. Engage with Your Audience

29. Facebook Ad’s Fans grew from 4,333 to 336,000 due to this ad

30. Stats on Page Likers

31. React in real time Started on Feb 3, Fans on Feb 10 th = 2322

32. Facebook Places

33. ®

35. Twitter Usage Source: Mashable.com March 2010 statistics

36. Twitter Usage Source: Mashable.com March 2010 statistics

37. Top Tweeters! Source: Twittercounter.com

38. Customise your page

39. Search for Orange Council

40. Search for #christmasinjuly within 100 miles of Sydney

41. Drive people to your website Direct to your website Customer Service

42. Communicate News

43. Gov Twit - Directory

44. Customer Service

46. Search for Councillors

47. Government Channels

48. Mosman Council YouTube Channel

49. Why YouTube?

50. Why YouTube?

53. Profile

54. Company Profile

55. Search Engine Results

56. Link to your blog

57. Communicate

58. Promote yourself as an expert

59. Research Resource

61. Recruitment

62. Get recommendations

63. Networking Groups

64. Networking

65. Promote Events

66. Blogging

67. What is a Blog? A blog (a blend of the term web log ) is a type of website or part of a website . Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog . Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries . A typical blog combines text, images, and links to other blogs, Web pages , and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art ( Art blog ), photographs ( photoblog ), videos ( video blogging ), music ( MP3 blog ), and audio ( podcasting ). Microblogging is another type of blogging, featuring very short posts. Source: wikipedia.com

68. Is Anyone Using Blogs?

69. Source: Technorati.com State of the Bloggersphere 2010 What do People Say About Blogs?

70. Source: Technorati.com State of the Bloggersphere 2010 Which sources do you trust for brand, product, or service information?

74. - HARD WORK You Should know that Social Media is…. - PART OF MARKETING - NOT A SILVER BULLET - A WAY TO PROMOTE - SOMETHING THAT TAKES TIME

75. Case Studies Arizona Office of Tourism Facebook Campaign AOT created a variety of Facebook Ads for different promotions, giveaways, and local events. They ran ads to promote their Facebook Page and to specific destinations on their website depending upon the initiative. In each case, they created excitement about the promotion in the ads and followed through with consistent messaging in the landing pages Results • 8 times more clicks to the landing page than paid search efforts • 27% conversion rate for Arizona Visitors Guide requests • 17% conversion for email newsletter opt-in • Overall, 89% of the total online marketing traffic comes to promotions from Facebook Ads http://ads.ak.facebook.com/ads/FacebookAds/AOT_CaseStudy.pdf

78. Case Studies Get the community involved in reporting problems, and give them access to the info to provide fixes

80. www.SocialRabbit.net Questions http://au.linkedin.com/in/LaraSolomon www.Facebook.com/SocialRabbit www.Twitter.com/LaRoo www.YouTube.com/TheSocialRabbit