Gaining the most from Multimedia& Social Networking for your Club
Who is Lara Solomon? • Owner of the Mocks brand www.MyMocks.com • Author of Brand New Day – The Highs & Lows of Starting a Small Business www.BrandNewDay.com.au • Chief Rabbit at Social Rabbit www.SocialRabbit.net • Winner of Telstra NSW Micro Business Award 2008 • Finalist in Telstra Young Businesswoman Award in 2005 and 2008 • Blogger for www.SmartCompany.com.au These are Mocks – sock covers for mobile phones
TODAY• Introductions by you• What social media is• What Facebook can offer your club• What Twitter can offer your club• What YouTube can offer your club• What else you could use• How to decide what to use
How many Social NetworkingSites are out there? Take a guess…………..
Age of users on social networking sites Source date: 16/2/10
Demographics of users on social networking sites Source date: 16/2/10
Before You Start Work out What You WantThink about…- Why do you want to use social media?- Do your audience use it?- What do you want to achieve from using it?
Why Facebook PagesWhy have a Page?• To promote your product /service/business• To increase brand awareness• To reach people globally• To increase the number of people you reach• To increase sales• To tell customers about new products/services• To get feedback on products/services• To create a community for your business/brand• To engage your customers• To increase purchase intent• To build a relationship with your audience• To make your customers feel loved! 14
Building your Page• Quality posts• Regular posting• Commenting on visitors posts & comments• Posting on other RELEVANT pages• Competitions (see Facebook guidelines)• Incentise potential visitors to join your page• Facebook ad’s• Branded applications, eg gifting• Events, it could be a virtual event• Sending updates to the people who like your page• Photos of people who like your page on your page that they can tagthemselves in• Check out what other pages are doing that works, and copy them• Fun posts eg what do you think FBG stands for?• Guest posts• Q&A time on your page• Likers only couponsExperiment… try… rework… try again! 25
Building Your Page• Add a Facebook like box to your website• Add a social plugin to your website• Add a Facebook link to your email signature• Add a Facebook link to your enewsletter• Offer free content to get people to like your page• Ask people to share• Invite all your Facebook friends to like your page• Find the influencers in your field and try to associate with them (theirfans will follow them)• Visit other pages and post content on there to drive people back to yourpage• Ask your visitors what they want• Keep true to your purpose• Set goals• Keep up to date on the new Facebook additions Experiment… try… rework… try again! 26
Starting on Twitter• Jump in!• Choose to use it for personal or business - choose your name accordingly• Personalise your profile with a photo• Follow people• Follow the top Twitter users for ideas• Search and see who is talking about your keywords• Engage/talk to people• Follow people who follow you (when you start)• Communicate with customers• Use favourites to save your favourite messages• Publish helpful content• Use Twitter for events – hashtags for others to follow
Starting on Twitter• Create quality content that will generate interest when someone reads it• Have a link to allow people to find out more if they like your tweet• Tweet regularly. Twitter is all about “recentcy” and your efforts to keep yourcontent fresh are handsomely rewarded by Google and others• Get going! You really could be generating leads using Twitter• Remember to use keywords important to your business in your tweets
Twitter Don’ts• Be Overly Self-Promotional• Only Include Links to Your Own Blog• Follow Anyone and Everyone• Don’t Establish a Personality• Don’t Interact With Other Twitter Users• Don’t Share Your Twitter Profile on Your Website• Don’t Monitor Your Own Brand Chatter• Don’t Customize Your Twitter Profile• Only Tweet Once Per Week
Measuring Twitter• The number of followers you have is a measure of your rawdistribution power!• Use Twitter Grader (www.twitter.grader.com)• Look at how many @replies you get on tweets• Number of new leads and visitors
App’s for TwitterCan also be used to update your Facebook pagePlus you can now schedule messages on it TweetDeck.com
1. Start a Blog, this could be a photo blog on Flickr, or a text blog using Wordpress, a podcast blog or a video blog on YouTube. This can be used to promote the club further, to get people interested in what is happening, drive traffic to your website & help your website SEO.2. Add Social Media links to your website, make it easy for people to find you3. Do a survey with your members, to find out which social media they are using4. Use Facebook Places or FourSquare, to allow people to check in at the club5. Use Eventbrite, to publicise events, both free and paid ones
How to Determine the Best Solution for Your Club • Which one do you enjoy using? • How much time do you have? • Who will implement it? • Can you be consistent? • Does it fit into your marketing strategy? • What content do you already have?
You Should know that Social Media is….- HARD WORK- PART OF MARKETING- NOT A SILVER BULLET- A WAY TO PROMOTE- SOMETHING THAT TAKES TIME
If you need Help Social Rabbit offers:• Hands on training workshops on Facebook, Twitter,Blogging and LinkedIn• Facebook page reviews to give you ideas of what isworking & what can be improved• Online Facebook training software – launching on Feb 1st• Social Media strategies for your club• Social Media implementation• Free articles and Tips at www.SocialRabbit.net 54