A to Z of Running Your Own Hair/Beauty or Makeup Business
*If you work for yourself!
Without the right attitude you aren’t going to have happy clients,
happy staff or a happy you….
Clients can tell if you are enjoying what you are doing or not, and they
want to someone who enjoys their work!
Running your own hair/beauty/makeup business is not all easy and fun,
but it is bountiful – you feel rewarded that you – yes you achieved all
this by yourself (with support).
When it works you will be excited, pumped up and full of energy, far
more than working for someone else.
Working for yourself you create your own future.
Without your clients you have nothing, so you need to look after them.
It is MUCH easier to keep an existing client than to find new ones.
Your appointment book is your diary, and you should sell the slots that
are closest to running out right now instead of offering the client the
exact time and day she wants.
Once a slot has gone you can never get it back, so it makes sense to
offer your clients the nearest appointment to 'now' that you can and
leave the free appointments later in the week to fill themselves!
Starting out in the industry you need to be enthusiastic, there will be
times when you think, oh this is hard and how am I going to do xxx.
Enthusiasm for what you are doing will mean that you stick with it
through the bad times because you love the good times.
Finance is something you need to have sorted before you open your
business, whether it is a salon or you are mobile. If you don't have
enough money to buy stock/advertise/get the right equipment etc.
from day one you should really continue saving money whilst working
elsewhere until you do.
The money you get paid by clients needs to be managed carefully so
that you can pay your bills, rent, staff, equipment etc. while leaving
some for a rainy day…
Know exactly where you want to be, and what you want to achieve.
Do you want this as a way of making extra cash? Do you want to do it
part time around your family/other job commitments? Do you want this
to be your main source of income? Do you want to be the best in your
area? Do you want to train in other treatments/products? Do you want
to have your own salon? Do you want staff?
You can do whatever you decide, but you need to know where you are
You and your business both need to be healthy, otherwise it will be a
recipe for disaster.
This means looking after yourself and not working from 7am to
midnight every day, give yourself time off, exercise to give you energy
and take time to eat right.
You can’t do the same as everyone else, you need to be unique, stand
out and come up with ideas that will excite and interest your clients
This could be ideas for special offers, events, taster evenings, new
products, decoration – it’s your business you decide
Yes, if you have your own business you kind of have a job, where you
are the boss of yourself, but running a hair/beauty or make up business
is SO MUCH more than just a job.
You can’t go home every night and watch TV, there are all the extra
bits that come with running a business, like bookkeeping, marketing,
buying products and equipment, booking and confirming appointments,
organising your days and making sure your income is enough
You need to know your stuff, whether it is how to do xxx or which is
the best way to treat y or whether product z or a is better you need to
Clients will trust you more if you are knowledgeable, can give the right
advice and know what you are talking about.
Learning about new treatments, new products, new services, new
trends or new way of promoting yourself.
This is what will keep you ahead of your competition, keep your clients
happy and boost your business.
Existing and potential clients need to know you exist – how you do that
is by marketing yourself.
It doesn’t have to cost a lot of money, but it will take time, before you
start think about where your potential clients will go and what they do
so you can work out the best way to “talk” to them.
Keep marketing, once isn’t enough as it takes time for people to take
action and you have to keep reminding them.
Keep in touch, newsletters (either physical or email ones) are the
perfect way to keep clients up to date on what is happening in your
world and remind them that you exist.
If you do newsletters they need to be sent out monthly at a minimum,
any less often and it’s not going to work – think about it people will
need some services every month…..
Opportunities will come along all the time, whether it is the chance to
take on a new product, or learn a new skill or move to new premises
You need to evaluate each opportunity and decide if it is right for you
and your business.
Products you use and products you sell.
Choosing the right products that fit with the image you want for your
business/salon is really important. Plus, if you want to sell products to
clients you need to make sure you stock what they will want to buy.
Don’t wake up one day and decide to be a hairdresser with no training,
you need to have experience and qualifications to make both YOU and
your clients feel happy that they are in safe hands.
Listen to feedback, whether it is from past, current or potential clients
or your team it might be useful – they are looking at your business with
fresh eyes and might see what you just can’t because you are too close
Get reviews from clients to promote yourself to potential clients,
people are more likely to trust you if they can see that others have
used you. Check out www.BeautyHum.com for creating a free profile
to get client reviews.
Social media like Facebook, Twitter, Pinterest, YouTube etc. are a great
way to keep in touch with your existing and potential clients.
Free to use – but it does take time these sites can show off your skills
with images, video and testimonials.
It might just be you, or you might have staff you employ, but either
way you will have a team who support you.
If your business is just you, then your team might be made up of
friends, family, partners, children etc.
You can’t do it without your team, so remember to thank them for
Try to understand the challenges and issues that your clients have and
find the best way to solve them, whether it is with the right product,
treatment, service or just being someone who will listen to them.
Listening and understanding is what is going to make your business
Everyone needs space to vent, but not to clients!
Vent to friends and family, so that you aren’t holding grudges or
worries inside and can be positive, happy and cheerful when talking to
Running your own hair, beauty or make up business is hard work, there
is a lot of competition out there - it’s not for the faint hearted!
Your expectations and your clients expectations might be the same or
they might not…..
Make sure you listen to what they want and try to over deliver on their
Remember that expectations also extend to how you look, your
business logo, your website, how you answer the phone, if you are late
etc. Make sure what clients see is what you want them to see.
If you are stuck on how to…. Or why…. This is a great go to place to get
information and help.
Running a business, any business is not plain sailing, you need to zig
- In and out of the good and not so good times
- Around clients to make sure they get the service they expect
- With your time to make sure you get everything done
I hope you found this A-Z useful.
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