1FACEBOOKPRESENTED TO: PROF. SUKRITPRESENTED BY: ADITYA, JYOTSANA, NIKHIL, SURYA, VISHAL
FACEBOOK | CONTENTS       21) INTRODUCTION2) HISTORY3) CURRENT4) BUSINESS MODEL5) FINANCIAL HIGHLIGHTS6) COMPETITORS7) SWO...
3INTRODUCTION
FACEBOOK | 1.1 INTRODUCTION                                       4•   Inception – January 2004•   Invented By – Mark Zuck...
5HISTORY
FACEBOOK | 2.1 HISTORY                                                        6Date: October 28, 2003Place: Harvard Univer...
FACEBOOK | 2.2 HISTORY                                                           7Date: January, 2004Place: Harvard Univer...
FACEBOOK | 2.3 HISTORY                                                  8Date: June 2004Place: CaliforniaEvent:• Facebook ...
FACEBOOK | 2.4 HISTORY                                                        9Date: 2005- 2008Place: CaliforniaEvent:•   ...
FACEBOOK | 2.5 HISTORY                                                   10Date: 2009-2011Place: CaliforniaEvent:• In 2010...
11CURRENT
FACEBOOK | 3.1 CURRENT                                             12 3,976 employees at the end of June 2012 1bn monthl...
FACEBOOK | 3.2 CURRENT                                                 13Total active users                          Users...
FACEBOOK | 3.3 CURRENT   14
15BUSINESS MODEL
FACEBOOK | 4.1 BUSINESS MODEL                                                16How Facebook makes money!1.Advertising• Fac...
FACEBOOK | 4.2 BUSINESS MODEL                                                172. Virtual Gifts and Shops   • Facebook cur...
18FINANCIAL HIGHLIGHTS
FACEBOOK | 5.1 FINANCIAL HIGHLIGHTS   19Company Type:- PublicPrivCo Ticker:- FACEPFiscal Year End:- December 31DBA / Brand...
FACEBOOK | 5.2 FINANCIAL HIGHLIGHTS                                     203 Year Overview:                                ...
FACEBOOK | 5.3 FINANCIAL HIGHLIGHTS                                      213 Year Overview:                       Producti...
FACEBOOK | 5.4 FINANCIAL HIGHLIGHTS                                 223 Year Overview:                                   E...
FACEBOOK | 5.5 FINANCIAL HIGHLIGHTS             233 Year Overview:                       Total Employees      2,500      2...
FACEBOOK | 5.6 FINANCIAL HIGHLIGHTS                                    24• IPO stands for “initial public offering”. Now F...
FACEBOOK | 5.7 FINANCIAL HIGHLIGHTS                                25• Mr. Zuckerberg rang the Nasdaq opening bell from Fa...
26COMPETITORS
FACEBOOK | 6.1 COMPETITORS            27 Twitter, Inc. (Private) MySpace, Inc. (Public Subsidiary) LinkedIn Corporation...
FACEBOOK | 6.2 COMPETITORS   28COMPARABLES: Google, Inc. Microsoft, Inc. Amazon.com, Inc. LinkedIn Corporation Netfli...
29SWOT ANALYSIS
FACEBOOK | 7.1 STRENGHTS        30• Asset leverage•   Effective communication•   Innovation•   Online growth•   Loyal cust...
FACEBOOK | 7.2 WEAKNESS                    31•   Harder To Customize•   Harder To Judge by First Impressions• Viral Potent...
FACEBOOK | 7.3 OPPURTUNITY                32• Emerging markets and expansion abroad• Innovation• Product and services Expa...
FACEBOOK | 7.4 THREATS                        33• Competition: Twitter• Cheaper technology• Maturing categories, products ...
34THANK YOU
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  1. 1. 1FACEBOOKPRESENTED TO: PROF. SUKRITPRESENTED BY: ADITYA, JYOTSANA, NIKHIL, SURYA, VISHAL
  2. 2. FACEBOOK | CONTENTS 21) INTRODUCTION2) HISTORY3) CURRENT4) BUSINESS MODEL5) FINANCIAL HIGHLIGHTS6) COMPETITORS7) SWOT ANALYSIS
  3. 3. 3INTRODUCTION
  4. 4. FACEBOOK | 1.1 INTRODUCTION 4• Inception – January 2004• Invented By – Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz & Chris Hughes• Started as thefacebook.com, changed to facebook.com in 2005
  5. 5. 5HISTORY
  6. 6. FACEBOOK | 2.1 HISTORY 6Date: October 28, 2003Place: Harvard UniversityEvent:• Facemash, the Facebook‟s predecessor• Designed by Mark Zuckerberg, and three of his classmates – Andrew McCollum, Chris Hughes and Dustin Moskovitz• The website allowed Harvard Student to compare two student pictures side- by-side and let them choose who was “hot” and who was “not”• This created a rage amongst Harvard students overnight and overloaded the Harvard IT system
  7. 7. FACEBOOK | 2.2 HISTORY 7Date: January, 2004Place: Harvard UniversityEvent:• Mark Zuckerberg began writing the code for a new website, known as the facebook„• When Mark finished the site, he told a couple of friends ... then one of his roommates suggested putting it on the Kirkland House (Dorm name) online mailing list• Within the first month, more than half the undergraduate population at Harvard was registered on the service• In March 2004, Facebook expanded to Stanford, Columbia, and Yale. Later opened to all Ivy League and Boston-area schools.
  8. 8. FACEBOOK | 2.3 HISTORY 8Date: June 2004Place: CaliforniaEvent:• Facebook was incorporated in the summer of 2004, and the entrepreneur Sean Parker, who had been informally advising Zuckerberg, became the companys president• Facebook moved its base of operations to Palo Alto, California• The company dropped „The‟ from its name after purchasing the domain name facebook.com
  9. 9. FACEBOOK | 2.4 HISTORY 9Date: 2005- 2008Place: CaliforniaEvent:• Facebook expanded to 21 Universities in the United Kingdom• Facebook later expanded membership eligibility to employees of several companies, including Apple Inc. and Microsoft• On December 11, 2005, universities in Australia and New Zealand were added to the Facebook network, bringing its size to 2,000+ colleges and 25,000 + high schools throughout the United States, Canada, Mexico, the United Kingdom, Australia, New Zealand, and Ireland• Facebook was then opened on September 26, 2006 to everyone ages 13 and older with a valid e-mail address• In October 2008, Facebook announced that it would set up its international headquarters in Dublin, Ireland
  10. 10. FACEBOOK | 2.5 HISTORY 10Date: 2009-2011Place: CaliforniaEvent:• In 2010, Facebook began to invite users to become beta testers after passing a question-and-answer-based selection process• A set of Facebook Engineering Puzzles where users would solve computational problems which gave them an opportunity to be hired by Facebook• As of February 2011, Facebook had become the largest online photo host, having100 billion photos posted by summer 2011• As of October 2011, over 350 million users accessed Facebook through their mobile phones, accounting for 33% of all Facebook traffic
  11. 11. 11CURRENT
  12. 12. FACEBOOK | 3.1 CURRENT 12 3,976 employees at the end of June 2012 1bn monthly active users as of October 2012 Approximately 81% of monthly active users are outside the U.S. and Canada. 600 million monthly active users who used Facebook mobile products in September 2012.
  13. 13. FACEBOOK | 3.2 CURRENT 13Total active users Users Date Days later Monthly growth (in millions)August 26, 2008 100 1,665 178.38%April 8, 2009 200[ 225 13.33%September 15, 300 160 9.38%2009February 5, 2010 400 143 6.99%July 21, 2010 500 166 4.52%January 5, 2011 600 168 3.57%May 30, 2011 700 145 3.45%September 22, 800 115 3.73%2011April 24, 2012 900 215 1.74%October 4, 2012 1,000 163 2.04%
  14. 14. FACEBOOK | 3.3 CURRENT 14
  15. 15. 15BUSINESS MODEL
  16. 16. FACEBOOK | 4.1 BUSINESS MODEL 16How Facebook makes money!1.Advertising• Facebook‟s single most important revenue channel is advertising• Facebook generates over a billion $ in revenue each year A. Self Serve: • By visiting the “Create your Ad” page on Facebook you can set up your own advertising campaign on Facebook • Small businesses like doctors, lawyers, restaurants benefit most • Facebook to generate somewhere in the range of $600 million from Self Serve B. Engagement Ads • Solution for Large Brands, enables brands to interact with users directly • Facebook would generate around $400million from Engagement Ads
  17. 17. FACEBOOK | 4.2 BUSINESS MODEL 172. Virtual Gifts and Shops • Facebook currently generates a large amount of revenue from the Facebook Gift shop • Allows users to send gifts to one another • At an average cost of $1 per gift, generating upwards of $200 million last year3. Facebook Credits • Allows consumers to buy credits for Apps such as Farmville, Airline Manager and etc • A percentage of the credit purchased goes to Facebook as fees • Facebook earned upwards of $200 million last year • Expected to cross $1 billion by 2016
  18. 18. 18FINANCIAL HIGHLIGHTS
  19. 19. FACEBOOK | 5.1 FINANCIAL HIGHLIGHTS 19Company Type:- PublicPrivCo Ticker:- FACEPFiscal Year End:- December 31DBA / Brands:- Facebook Facebook Credits fbFund REV Facebook.comINDUSTRIESSECTOR :- TechnologyINDUSTRY:- InternetSUB-INDUSTRY :-Social MediaWebsite :- www.facebook.com
  20. 20. FACEBOOK | 5.2 FINANCIAL HIGHLIGHTS 203 Year Overview: Revenues ($MM) $4,500,000,000 $4,000,000,000 $3,500,000,000 $3,000,000,000 $2,500,000,000 $2,000,000,000 $1,500,000,000 $1,000,000,000 $500,000,000 $0 2011 2010 2009 Revenues $3,825,000,000 $1,855,000,000 $770,000,000
  21. 21. FACEBOOK | 5.3 FINANCIAL HIGHLIGHTS 213 Year Overview: Productivity (Revenues/Employee) $2,500,000 $2,000,000 In thousand $1,500,000 $1,000,000 $500,000 $0 2011 2010 2009 Productivity(Revenues/Employee) $1,987,654 $997,312 $846,154
  22. 22. FACEBOOK | 5.4 FINANCIAL HIGHLIGHTS 223 Year Overview: EBITDA $1,800,000,000 $1,600,000,000 $1,400,000,000 $1,200,000,000 $1,000,000,000 $800,000,000 $600,000,000 $400,000,000 $200,000,000 $0 2011 2010 2009 EBITDA $1,700,000,000 $487,000,000 $220,000,000
  23. 23. FACEBOOK | 5.5 FINANCIAL HIGHLIGHTS 233 Year Overview: Total Employees 2,500 2,000 1,500 1,000 500 0 2011 2010 2009 Employees 2,025 1,860 910
  24. 24. FACEBOOK | 5.6 FINANCIAL HIGHLIGHTS 24• IPO stands for “initial public offering”. Now Facebook started its own public trading stock. This IPO is expected to be the largest run internet based company. Points to know:-• 82million shares traded in first 30 seconds on market• Mark Zuckerbergs stake is valued at $19.1billion• Critics have said $38 share price is too high - and it is FOUR times bigger than Googles $25bn when it launched as a public company in 2004
  25. 25. FACEBOOK | 5.7 FINANCIAL HIGHLIGHTS 25• Mr. Zuckerberg rang the Nasdaq opening bell from Facebook HQ, flocked by dozens of his employees and COO Sheryl Sandberg• Began trading under FB at $42 a share - 10% higher than expected• But closes at modest $38.23, only 23 cents higher than initial estimate
  26. 26. 26COMPETITORS
  27. 27. FACEBOOK | 6.1 COMPETITORS 27 Twitter, Inc. (Private) MySpace, Inc. (Public Subsidiary) LinkedIn Corporation (Public) Google, Inc. (Public)
  28. 28. FACEBOOK | 6.2 COMPETITORS 28COMPARABLES: Google, Inc. Microsoft, Inc. Amazon.com, Inc. LinkedIn Corporation Netflix, Inc. Yahoo! Inc.
  29. 29. 29SWOT ANALYSIS
  30. 30. FACEBOOK | 7.1 STRENGHTS 30• Asset leverage• Effective communication• Innovation• Online growth• Loyal customers• Market share leadership• Strong management team• Strong brand equity• Strong financial position• Reputation management• Unique products
  31. 31. FACEBOOK | 7.2 WEAKNESS 31• Harder To Customize• Harder To Judge by First Impressions• Viral Potential Restricted• Advertising Designs• Flash Distractions
  32. 32. FACEBOOK | 7.3 OPPURTUNITY 32• Emerging markets and expansion abroad• Innovation• Product and services Expansion• Takeover
  33. 33. FACEBOOK | 7.4 THREATS 33• Competition: Twitter• Cheaper technology• Maturing categories, products or services• Product substitution• Controls what people see• Spamming/Spam• No email controls• minimal tagging controls• Commercialized if sold
  34. 34. 34THANK YOU

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