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Social Media Overview for Local Government

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This is a presentation I did to the Greater Dandenong Council to give them an overview of how social media could be used.

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Social Media Overview for Local Government

  1. 1. The Social Media Scene<br />
  2. 2. Who is Lara Solomon?<br /><ul><li> Owner of the Mocks brand</li></ul>www.MyMocks.com<br /><ul><li> Author of Brand New Day – The Highs & Lows of Starting a Small Business</li></ul>www.BrandNewDay.com.au<br /><ul><li> Chief Rabbit at Social Rabbit</li></ul>www.SocialRabbit.net<br /><ul><li>BigFoot at Steps – online social media training www.StepsLearning.com
  3. 3. Winner of Telstra NSW Micro Business Award 2008
  4. 4. Finalist in Telstra Young Businesswoman Award in 2005 and 2008
  5. 5. Blogger for www.SmartCompany.com.au</li></ul>These are Mocks – sock covers for mobile phones<br />
  6. 6. Let’s Watch a Video<br />
  7. 7. How Much Time Does Australia Spend online?<br />Source: Comscore State of the Australian Internet 2010<br />
  8. 8. Where is Time Spent?<br />Source: Comscore State of the Australian Internet 2010<br />
  9. 9. What is Social Media?<br />
  10. 10. Top 20 Social Networking Sites in the world….<br />Source: Wikipedia.com Jan 2010<br />
  11. 11. Top Social Networks in Australia<br />Source: Comscore State of the Australian Internet 2010<br />
  12. 12. Demographics of users on social networking sites<br />Source date: 16/2/10<br />
  13. 13. ®<br />
  14. 14. About Facebook Pages<br /><ul><li>667 million+ people using it
  15. 15. 9 million in Australia
  16. 16. 300+ million people on it daily
  17. 17. People spend on average 55 minutes a day on Facebook</li></ul>Benefits<br /> To communicate with customers<br /> Position yourself/business as an expert<br /> Grow a community<br /> Brand Awareness<br /> Engage with your audience<br /> Listen to your audience<br /> Drive people to your website<br /> Build relationships with your customers<br /> Increase likelihood to purchase<br /> Page appears in online searches<br /> To get feedback on products/services<br /> To tell customers about new products & services<br /> Demographic stats on people who like your page<br />
  18. 18. A Facebook Page<br />
  19. 19. Helping the Community<br />
  20. 20. ®<br />
  21. 21. About Twitter<br />200 million registered users (February 2011)<br /> 2.5 million Australian registered users<br />1 Billion Tweets are sent A WEEK!<br /> 500,000 new users sign up A DAY!<br />Benefits of Twitter<br /> Drive people to your website/blog<br /> Communicate with customers<br /> Position yourself/business as thought leader in an area<br /> Rapidly respond to customer queries/needs/complaints<br /> Poll and get feedback<br /> Engage with your audience<br /> Grow a Community<br /> Market research<br /> Appears in online searches<br /> Networking<br />
  22. 22. Twitter Usage<br />March 2010 statistics<br />
  23. 23. Twitter Usage<br />March 2010 statistics<br />
  24. 24. Government Departments Tweeting<br />
  25. 25. Australian Tweeter…<br />By following @dfat, Australians can ensure they get the latest information on travel advisories, breaking news and Australia's foreign and trade policies<br />
  26. 26. Use Twitter For Research<br />
  27. 27. Customer Care<br />
  28. 28.
  29. 29. Why Bother with a Blog?<br /><ul><li> 51% of Internet users read a blog at least monthly and over 60% by 2014 (Technorati)
  30. 30. Companies with a business blog attract 55% more website visitors than non-blogging companies (HubSpot)
  31. 31. More than 43% of U.S. companies will market via a blog by 2012, up from 34% in 2010 (eMarketer)</li></li></ul><li>Blogs are Trusted<br />
  32. 32. Blogging<br />Blogging really engages the team internally as well as customer - this blog has 8 contributors<br />
  33. 33.
  34. 34. Online Video<br />Source: Comscore State of the Australian Internet 2010<br />
  35. 35. Department of Broadband<br />
  36. 36. Department of Environment YouTube Channel<br />
  37. 37. About YouTube<br />
  38. 38. About YouTube<br />People want to be entertained!<br />
  39. 39. Trends<br />
  40. 40. Geolocation<br />
  41. 41. Gamification<br />
  42. 42. Storytelling<br />
  43. 43. Questions<br />http://au.linkedin.com/in/LaraSolomon<br />www.Facebook.com/SocialRabbit<br />www.Twitter.com/LaRoo<br />www.YouTube.com/user/TheSocialRabbit<br />36<br />

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