Unleash Your Potential - Namagunga Girls Coding Club
Making Social Media Connection EDA
1. Making the Connection
Through Social Media!
Created for the Economic Development Association of British Columbia!
By: Kemp Edmonds!
available now: j.mp/edabckemp!
!
#BCEconSummit
2. Agenda
• Introduction!
• Social Media by the numbers!
• What’s the Endgame?!
• The HootSuite Social Organization!
• Managing the Balancing Act!
• Q&A!
#BCEconSummit
16. What are people in BC using?
Of BC Adults logging in at least once/week. Study by Insights West. Image by 6s Marketing, April 2013
17. People in BC use Facebook...
Study by Insights West sponsored by 6s Marketing, April 2013
0%
20%
40%
60%
80%
100%
18-‐29
30-‐39
40-‐54
55+
Ever!
Weekly!
Daily!
18. Adults Using Social Networks!
Use Social Networks!
Do Not Use Social Networks!
Source: US Pew Internet Research, April, 2013
40% Do Not use Social Networks
19. Politically Engaged Social Network Users!
Not Engaged!
Engaged!
Source: US Pew Internet Research, April, 2013
66% of those that do are
Politically Engaged
22. Important Questions
• Is your website ready to receive and convert?!
• Do you have positive testimonials?!
• Do you have a blog?!
• Respond to emails? Answer the phone?!
• Are you listening? Listening comes first.!
!
!
“Social Media often comes last and should.”!
43. • Goal!
• Objective!
!
• Measures!
!
• Tactics!
Be Integral to the Community!
Raise!
Awareness!
% increase
in Twitter
Mentions!
% increase
in Social
Mentions!
Website
traffic from
social sites!
A Social Marketing Example
44. Policy: Start smart and simple
1. Be responsible.!
2. Follow the rules.!
3. Be transparent.!
4. Take ownership.!
5. Respect your audience and colleagues.!
6. Add value.!
7. Protect the brand.!
8. Be accurate.!
9. Do not reveal secrets.!
10. Do not forget your day job.!
Source: infopost.ca/en/social-media-employee-policy/
51. • Goal!
• Objective!
!
• Measures!
!
• Tactics!
Be Integral to the Community!
Raise!
Awareness!
% increase
in Twitter
Mentions!
% increase
in Social
Mentions!
Website
traffic from
social sites!
A Social Marketing Example
53. Q & A
j.mp/edabckemp
• Thank you to EDABC and the organizers!
!
• Try HootSuite Free: hootsuite.com!
!
Get in touch:!
• kemp@hootsuite.com!
• @kempedmonds!