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State of Social Media 2013


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Presented April 25th, 2013 to CPRS Northern Lights.

Published in: Education, Technology, Business

State of Social Media 2013

  1. 1. The State of Social Media 2013available now: for the CPRS Northern LightsBy: Kemp Edmonds
  2. 2. Important Questions• Is your website ready to receive and convert?• Do you have positive testimonials?• Do you have a blog?• Respond to emails? Answer the phone?• Are you listening? Listening comes first.Social Media often comes last and should.
  3. 3. Social surpassing email
  4. 4. Time spent online• It’s Mobile• It means Business
  5. 5. It’s Mobile
  6. 6. Who is using what?
  7. 7. It means business2013 B2B Marketing Survey
  8. 8. What’s the ROI of your phone?
  9. 9. Social Media ROIROITime
  10. 10. REACHBASEENGAGEMENTCONVERSIONKemp’s MeasurementPhilosophy
  11. 11. What are people measuring?
  13. 13. Strategy trumps
  14. 14. 16The Inside-Out Strategy
  15. 15. 17Begin with Goals…
  16. 16. 18...From Goals StemObjectives
  17. 17. 19...Then Measures of Success
  18. 18. Last comes the execution
  19. 19. Breaking it down
  20. 20. Essential Tools
  21. 21. When getting started…• What are your business objectives?• Where does your audience gather?• Social Networks are great for Networking• Be human. Interact. Build Trust.PR Specific:• Media personalities are on Twitter• Next level influencers are there too• Build your army of advocates
  22. 22. Q & A• Special Thanks to Jessica Quinn•• @kempedmonds• This Presentation:• More Presentations:• How many people accessed thepresentation?