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Uploaded byKemp Edmonds
Getting on the Bus: A Social Media Story
The presentation discusses the evolution of marketing and customer engagement in the era of social media, emphasizing the importance of listening to customers and adapting strategies accordingly. It highlights the need for businesses to focus on building relationships and fostering participation rather than solely relying on traditional metrics. Key concepts include the transition from traditional sales funnels to more interactive models like the customer hourglass, supported by examples and statistics from research.
