Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Are You Ready to Star on YouTube?


Published on

Social media and government. This is a presentation given at the 2009 Minnesota Government Digital Summit

Published in: Technology, News & Politics

Are You Ready to Star on YouTube?

  1. 1. Are You Ready to Star on YouTube?<br />Web 2.0 and Social Media in government<br />Scott Ferguson<br />Store Operations Manager, 6Sigma Services<br />Target<br />Email:<br /> <br />Kirk Keller<br />Technology Services Supervisor, Department of Conservation<br />State of Missouri<br />Email:<br />Blog:<br />Twitter: kirkeller<br />Twitter hashtag #gov20<br />
  2. 2. What are social networks?<br />Twitter hashtag #gov20<br />
  3. 3. “An association of people drawn together by family, work or hobby.” <br />- PC Magazine<br />Twitter hashtag #gov20<br />
  4. 4. What are the tools?<br />Twitter hashtag #gov20<br />
  5. 5. Conversation Prism<br />
  6. 6. What do we focus on?<br />
  7. 7. Blogs<br />
  8. 8. YouTube<br />20+ channels<br />500+ videos<br />
  9. 9. YouTube<br />1 popular video: 230,000+ views<br />
  10. 10. YouTube<br />
  11. 11. Facebook<br />
  12. 12.<br />Redesign will leverage<br />Twitter<br />Flickr<br />YouTube<br />Blogs<br />Google maps<br />
  13. 13. Why shouldn’t we use social media?<br />Twitter hashtag #gov20<br />
  14. 14. $$$<br />Cost?<br />Twitter hashtag #gov20<br />
  15. 15. $$$<br />They’re free!<br />Twitter hashtag #gov20<br />
  16. 16. Unrestricted Web surfing<br />Compromises security<br />Drains worker productivity<br />Twitter hashtag #gov20<br />
  17. 17. Twitter hashtag #gov20<br />
  18. 18. “[Social media sites] do not pose any greater risk than most chat rooms or other online communities.” <br />- United States Air Force<br />Twitter hashtag #mo_gov<br />
  19. 19. “All airmen are encouraged to use new and social media...” <br />&quot;Airmen bloggers are quickly becoming airmen journalists…&quot;<br />&quot;If the Air Force does not tell its own story, someone else will.&quot;<br />Twitter hashtag #mo_gov<br />
  20. 20. Offset Negative PR&quot;Are you ready to be a YouTube Star?&quot; &quot;Are you already a YouTube Star?&quot;<br />Twitter hashtag #gov20<br />
  21. 21. Best Buy<br />Twitter hashtag #gov20<br />
  22. 22.<br />Email:<br />Twitter hashtag #gov20<br />
  23. 23. “Social networking helps three Canadian companies boost productivity.” <br />- IT<br />Twitter hashtag #gov20<br />
  24. 24. Final reason...<br />...we don’t have the resources.<br />Twitter hashtag #gov20<br />
  25. 25. Leverage existing staff<br />Newsletters<br />Email responses<br />Workshops<br />Air Force – &quot;The Air Force needs to turn all of its Airmen … into communicators.&quot;<br />
  26. 26. Established that you should use social mediaHow should you use it?<br />Twitter hashtag #gov20<br />
  27. 27. Marketing Strategy<br />If communication is the root cause of why you are not successful in carrying out your mission, then social networking is particularly a great outlet<br />First, it is important that you understand what you are solving for and who is your target market<br />
  28. 28. Finding Root Cause<br />Case Study: Increasing productivity for cashiers at Target<br />“Training” was solution – no success<br />Real Root Cause: Team not held accountable and managers unsure of how/when to coach team members<br />Addressing root cause drove overall 12% increase in productivity <br />
  29. 29. Root Cause in Government<br />Juvenile Justice Advisory Committee (JJAC) Grant Funding<br />Communication seemed to be the answer, “If people just knew…, then…”<br />Actual root cause: No accountability<br />Mandated our grant applicants to give us estimates:<br />How many kids they would be serving<br />How they would serve the kids<br />How they measure success<br />Follow-up:<br />Grant recipients gave us annual update<br />Site visits<br />
  30. 30. Washington Monument<br />How can we stop the Washington Monument from disintegrating?  <br /> Ask why 5 times!<br />Why is it disintegrating?  Cleaning it 5 times a day with harsh cleaning material<br />Why are you cleaning it with harsh material? Pigeon droppings<br />Why are there pigeons?  Attracted to spiders<br />Why are there spiders? Attracted to gnats<br />Why are there gnats?  Attracted to the specific kind of light<br />Solution: Change the Lights<br />
  31. 31. Social Networks Increasing Influence<br />Twitter/Facebook = +100 M People…and Growing<br />
  32. 32. Getting Started<br />Define with whom you wish to communicate<br />Define what you wish to communicate<br />Define what medium you’ll use to communicate each message<br />
  33. 33. Example: Dept. of Transportation<br />Who: people interested in learning about road construction, snow emergencies, and the new bridge<br />What:<br />Road construction updates and how they affect traffic and bus schedules<br />Snow Emergencies – let people know what side of the street they can park on<br />New Bridge – Let them know what it looks like and when it will be done<br />Medium to Communicate:<br />Road Construction – facebook<br />Snow Emergencies – twitter<br />New Bridge Updates - youtube<br />
  34. 34. See for yourself<br /><br /><br /><br /><br /><br /><br /><br />
  35. 35. JJAC – Group Participation<br />Who: non-profit organizations that are doing work in juvenile justice issues<br />What: <br />Best practices – what is working for organizations<br />Updated statistics/studies to help organizations<br />Why our grant recipients got the grant<br />?<br />Medium to Communicate:<br />Best Practices – ?<br />Updated statistics/studies – ?<br />Why our grant recipients got the grant – ?<br />Trainings that are coming up - ?<br />
  36. 36. Q&A<br />
  37. 37. Thank you<br />Scott Ferguson<br />Store Operations Manager, 6Sigma Services<br />Target<br />Email:<br /> <br />Kirk Keller<br />Technology Services Supervisor, Department of Conservation<br />State of Missouri<br />Email:<br />Blog:<br />Twitter: kirkeller<br />Twitter hashtag #gov20<br />