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Are You Ready to Star on YouTube?

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Social media and government. This is a presentation given at the 2009 Minnesota Government Digital Summit

Published in: Technology, News & Politics

Are You Ready to Star on YouTube?

  1. 1. Are You Ready to Star on YouTube?<br />Web 2.0 and Social Media in government<br />Scott Ferguson<br />Store Operations Manager, 6Sigma Services<br />Target<br />Email: scott.ferguson@target.com<br /> <br />Kirk Keller<br />Technology Services Supervisor, Department of Conservation<br />State of Missouri<br />Email: kirk.keller@mdc.mo.gov<br />Blog: common-nature.com<br />Twitter: kirkeller<br />Twitter hashtag #gov20<br />
  2. 2. What are social networks?<br />Twitter hashtag #gov20<br />
  3. 3. “An association of people drawn together by family, work or hobby.” <br />- PC Magazine<br />Twitter hashtag #gov20<br />
  4. 4. What are the tools?<br />Twitter hashtag #gov20<br />
  5. 5. Conversation Prismhttp://conversationprism.com<br />
  6. 6. What do we focus on?<br />
  7. 7. Blogs<br />
  8. 8. YouTube<br />20+ channels<br />500+ videos<br />
  9. 9. YouTube<br />1 popular video: 230,000+ views<br />
  10. 10. YouTube<br />
  11. 11. Facebook<br />
  12. 12. mdc.mo.gov<br />Redesign will leverage<br />Twitter<br />Flickr<br />YouTube<br />Blogs<br />Google maps<br />
  13. 13. Why shouldn’t we use social media?<br />Twitter hashtag #gov20<br />
  14. 14. $$$<br />Cost?<br />Twitter hashtag #gov20<br />
  15. 15. $$$<br />They’re free!<br />Twitter hashtag #gov20<br />
  16. 16. Unrestricted Web surfing<br />Compromises security<br />Drains worker productivity<br />Twitter hashtag #gov20<br />
  17. 17. Twitter hashtag #gov20<br />
  18. 18. “[Social media sites] do not pose any greater risk than most chat rooms or other online communities.” <br />- United States Air Force<br />Twitter hashtag #mo_gov<br />
  19. 19. “All airmen are encouraged to use new and social media...” <br />&quot;Airmen bloggers are quickly becoming airmen journalists…&quot;<br />&quot;If the Air Force does not tell its own story, someone else will.&quot;<br />Twitter hashtag #mo_gov<br />
  20. 20. Offset Negative PR&quot;Are you ready to be a YouTube Star?&quot; &quot;Are you already a YouTube Star?&quot;<br />Twitter hashtag #gov20<br />
  21. 21. Best Buy<br />Twitter hashtag #gov20<br />
  22. 22. ihatebestbuy.com<br />Email: kirk.keller@mdc.mo.gov<br />Twitter hashtag #gov20<br />
  23. 23. “Social networking helps three Canadian companies boost productivity.” <br />- IT Business.ca<br />Twitter hashtag #gov20<br />
  24. 24. Final reason...<br />...we don’t have the resources.<br />Twitter hashtag #gov20<br />
  25. 25. Leverage existing staff<br />Newsletters<br />Email responses<br />Workshops<br />Air Force – &quot;The Air Force needs to turn all of its Airmen … into communicators.&quot;<br />
  26. 26. Established that you should use social mediaHow should you use it?<br />Twitter hashtag #gov20<br />
  27. 27. Marketing Strategy<br />If communication is the root cause of why you are not successful in carrying out your mission, then social networking is particularly a great outlet<br />First, it is important that you understand what you are solving for and who is your target market<br />
  28. 28. Finding Root Cause<br />Case Study: Increasing productivity for cashiers at Target<br />“Training” was solution – no success<br />Real Root Cause: Team not held accountable and managers unsure of how/when to coach team members<br />Addressing root cause drove overall 12% increase in productivity <br />
  29. 29. Root Cause in Government<br />Juvenile Justice Advisory Committee (JJAC) Grant Funding<br />Communication seemed to be the answer, “If people just knew…, then…”<br />Actual root cause: No accountability<br />Mandated our grant applicants to give us estimates:<br />How many kids they would be serving<br />How they would serve the kids<br />How they measure success<br />Follow-up:<br />Grant recipients gave us annual update<br />Site visits<br />
  30. 30. Washington Monument<br />How can we stop the Washington Monument from disintegrating?  <br /> Ask why 5 times!<br />Why is it disintegrating?  Cleaning it 5 times a day with harsh cleaning material<br />Why are you cleaning it with harsh material? Pigeon droppings<br />Why are there pigeons?  Attracted to spiders<br />Why are there spiders? Attracted to gnats<br />Why are there gnats?  Attracted to the specific kind of light<br />Solution: Change the Lights<br />
  31. 31. Social Networks Increasing Influence<br />Twitter/Facebook = +100 M People…and Growing<br />
  32. 32. Getting Started<br />Define with whom you wish to communicate<br />Define what you wish to communicate<br />Define what medium you’ll use to communicate each message<br />
  33. 33. Example: Dept. of Transportation<br />Who: people interested in learning about road construction, snow emergencies, and the new bridge<br />What:<br />Road construction updates and how they affect traffic and bus schedules<br />Snow Emergencies – let people know what side of the street they can park on<br />New Bridge – Let them know what it looks like and when it will be done<br />Medium to Communicate:<br />Road Construction – facebook<br />Snow Emergencies – twitter<br />New Bridge Updates - youtube<br />
  34. 34. See for yourself<br />google.com<br />youtube.com<br />blogspot.com<br />facebook.com<br />flickr.com<br />twitter.com<br />govloop.com<br />
  35. 35. JJAC – Group Participation<br />Who: non-profit organizations that are doing work in juvenile justice issues<br />What: <br />Best practices – what is working for organizations<br />Updated statistics/studies to help organizations<br />Why our grant recipients got the grant<br />?<br />Medium to Communicate:<br />Best Practices – ?<br />Updated statistics/studies – ?<br />Why our grant recipients got the grant – ?<br />Trainings that are coming up - ?<br />
  36. 36. Q&A<br />
  37. 37. Thank you<br />Scott Ferguson<br />Store Operations Manager, 6Sigma Services<br />Target<br />Email: scott.ferguson@target.com<br /> <br />Kirk Keller<br />Technology Services Supervisor, Department of Conservation<br />State of Missouri<br />Email: kirk.keller@mdc.mo.gov<br />Blog: common-nature.com<br />Twitter: kirkeller<br />Twitter hashtag #gov20<br />

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