A Social Media Triathlon

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This presentation was originally delivered to Triathlon BC on September 25th, 2011.

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  • The goal of this illustration is to help explain the concept of “social media” to business owners. It maps many of the alternatives on a scale of the amount of content that needs to be created as well as the frequency of interaction needed by you to make it an effective medium for your business.This illustration could be compared to an Ouija Board because the relative position can change by: business type, audience, and for a given business over time. Once this is married up with your target audience’s behavior, you will have a good perspective on the areas you should focus on to maximize the impact of your online marketing investments.[Speaker note: see source of article:http://www.fastcompany.com/blog/eric-groves/innovation-technology-and-customer/online-communications-channels-interaction-vs-di]
  • A Social Media Triathlon

    1. 1. A Social Media Triathlon<br />By: Kemp Edmonds<br />
    2. 2. The Plan<br />Introductions<br />Race Prep: Background<br />The Swim: Getting started <br />The Bike: Big wins and payoffs<br />The Run: It’s more than a marathon<br />
    3. 3. Inspiration<br />
    4. 4. Self-directed Learning<br />
    5. 5. It started here…<br />and never ends.<br />
    6. 6.
    7. 7. Teach, Speak, Train<br />
    8. 8. BACKGROUND<br />
    9. 9. It’s young. It’s growing.<br />50%+ of Americans have a account<br />13% of online Americans use<br />4% are using location based services like…<br />Sources:<br />InsideFacebook.com (US) Feb. 2011<br />Pew Internet Research (US) June 2011<br />Pew Internet Research (US) Nov. 2010<br />
    10. 10. Nearly 100% of online users…<br />Use email<br />Use a web browser<br />Use web search<br />
    11. 11. Important Questions<br />Is your website ready to receive and convert?<br />Do you have positive feedback?<br />Do you have a organizational blog?<br />Does your organization respond to email?<br />If you don’t have a great product or service…<br />Social Media often comes last and should.<br />
    12. 12.
    13. 13. theconversationprism.com<br />
    14. 14. The Traditional Funnel<br />Hubspot.com<br />
    15. 15. The New Funnel<br />Hubspot.com<br />
    16. 16. Online Communication Channels<br />CONFIDENTIAL Copyright © 2009 Constant Contact, Inc.<br />16<br />
    17. 17. Needs<br />Human Capital<br />Time<br />Technology:<br /><ul><li>Website + CMS + Analytics
    18. 18. Email communications</li></li></ul><li>
    19. 19. Non Digital Listening <br />Ask your stakeholders<br />Ask your participants<br />Ask your volunteers<br />
    20. 20. Create Feedback Loops<br />
    21. 21. ‘Ask’ competitors<br />
    22. 22. Listening Kit - Email Alert<br />Google Alerts<br />Social Mention<br />TweetBeep<br />Tweak your searches…<br />
    23. 23. Search Smart & Refine<br />Vancouver AND Triathlon<br />Triathlon AND BC -ironman<br />“Triathlon BC 2011”<br />BCIT OR “B.C.I.T.” OR “British Columbia Institute of Technology” OR “BC Institute of Technology”<br />
    24. 24. Search for more than you…<br />Other Triathlons<br />Segment Leaders<br />Specific terms<br />Industry specific technologies<br />Duathlon, Triathlon<br />
    25. 25. Take the temperature:<br /><ul><li> Ask existing stakeholders
    26. 26. Observe other athletic activities
    27. 27. Search, Search, Search
    28. 28. Follow leaders/early adopters and evaluate </li></li></ul><li>The Swim<br />Things are slow - Each movement we make doesn’t move us very far<br />
    29. 29. Understand your audience<br />
    30. 30.
    31. 31. Trending<br />trends.google.com<br />
    32. 32. Goals & Measurement<br />Topsy.com<br />
    33. 33. This is all about the participants<br />They are your best advocates<br />
    34. 34. Help them tell their stories<br />
    35. 35. Tell the communities stories<br />
    36. 36. The Bike<br />Enhance what they are already doing – Quick Wins<br />
    37. 37. Make sharing easy<br />Why not invite them to post on the Facebook page?<br />
    38. 38. Share Photos<br />
    39. 39. Collect Photos<br />
    40. 40. Spectators<br />Check-ins <br />
    41. 41. Social Media Photobooth<br />
    42. 42. Respond to them<br />
    43. 43. Amplify<br />#Triathlon<br />
    44. 44. The Run<br />An endless marathon – Enable participants and lead them forward<br />
    45. 45. Be the host of the stories<br />
    46. 46. Don’t paint your own fenceTom Sawyer<br />
    47. 47. Coordinate & Enable<br />Make it an honor<br />
    48. 48. Lead and encourage them:Final Tips<br /><ul><li> Add “Twitter:” and “Blog:” to applications
    49. 49. Create a training blog with top tips
    50. 50. Find & post great training tips for Triathlons
    51. 51. Interview a few early finishers for the blog
    52. 52. Schedule an annual list of posts
    53. 53. Coordinate with volunteers and race leaders
    54. 54. Find your active advocates
    55. 55. Gather posts from support networks</li></li></ul><li>In Conclusion<br />Swim<br />Starts slow, moving forward is slow<br />Bike<br />Quick wins, enhance participants efforts<br />Run<br />An endless marathon, enable participants<br />
    56. 56. Have a great AGM!<br />
    57. 57. Thank you!<br />This presentation is available for download and review anytime: j.mp/kempslides<br />Find me at: kempedmonds.com<br />On Twitter: @kempedmonds<br />kempedmonds@gmail.com<br />Thanks to Triathlon BC<br />

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